• What is a Demand-Side Platform (DSP)?

      While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements.

      Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … development. Intuit Loses HR Exec to Acxiom Acxiom has hired Terilyn Monroe as chief people and culture officer and senior vice president of human resources. Monroe spent 13 years at Intuit. Her most recent role was chief diversity officer and director of engagement. Tapad Continues to Hire for Growth Cross-device marketing company Tapad has hired…

    Geoff Michener/ Street Fightin EMail- 12 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … cut out for him as the company continues to push in new directions under Stirratt’s leadership. Another Executive Leaves Nielsen Pete Doe, the former senior VP of data science at Nielsen, was snatched up by clypd to be the company’s new Chief of Research. The advertising sales technology platform has raised over $30 million in venture capital…

    Geoff Michener/ Street Fightin Mobile- 14 readers -
  • YP Now Lets You Target Mobile Ads Based on Desktop Searches

    … to the other. For the mobile advertising industry as a whole, the adoption of cross-device targeting will likely have some interesting consequences. The locally-focused mobile firms have developed audience products, derived from location, that have thrived in the absence of the more traditional cookie-based profiles online. The ability…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
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