Tapad

  • What is a Demand-Side Platform (DSP)?

    … professionals and agencies, enabling display campaigns, mobile campaigns, video campaigns, and retargeting campaigns. StackAdapt – The world’s most powerful platform for branded content distribution. Amplify content at scale through targeted native ad placements. Tapad – Tapad is the true cross-device marketing partner. Whether the goal is to amplify your…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … of Gimbal, has left the company to join rival company inMarket as president — a major shakeup in the hot beacon and proximity marketing space. Verve Mobile Wasting No Time on New Hires After bringing on a new CEO, Verve Mobile continues to hire at a rapid rate. Bryan Throckmorton has joined as vice president of enterprise data and Tim Gough as vice…

    Geoff Michener/ Street Fightin EMail- 20 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    …. Two Leadership Hires at LiveRamp LiveRamp, an Acxiom company, hired Vincent Lim as Head of Talent and Richard Foster as UK Managing Director. Lim worked at Google as head of university recruiting. Foster comes from Intelligent Optimisations, where he was the firm’s chief commercial officer. According to LiveRamp, both executives will be tasked…

    Geoff Michener/ Street Fightin Mobile- 16 readers -
  • YP Now Lets You Target Mobile Ads Based on Desktop Searches

    … to the other. For the mobile advertising industry as a whole, the adoption of cross-device targeting will likely have some interesting consequences. The locally-focused mobile firms have developed audience products, derived from location, that have thrived in the absence of the more traditional cookie-based profiles online. The ability…

    Steven Jacobs/ Street Fightin Mobile- 11 readers -
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