Tapad

  • What is a Demand-Side Platform (DSP)?

    … inventory to manage multiple ad exchange and data exchange accounts through a single interface. The objective of these systems is to allow advertisers to service their ad spend and optimize their effective Cost per Click (eCPC) and effective Cost per Action (eCPA). Here’s a solid diagram of the process from Sitescout – from advertiser to audience…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … of customer success. Fundera is a marketplace where business owners can compare offers from financial lenders while having them compete for their business. Digital financial services is another fast-growing area, and the lending market in particular is ripe for disruption. Gimbal Founder Departs Kevin Hunter, co-founder and chief operating officer…

    Geoff Michener/ Street Fightin EMail- 21 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … landed a new chief revenue officer. Norman Happ was the VP of Go-to-Market for Intuit before joining the company. Auction.com is backed by Google Ventures and has sold more than $30 billion in real estate assets. Viewbix Staffs Up for U.S. Growth Israeli startup Viewbix hired Owen Weed as VP of Business Development. Viewbix is a video engagement…

    Geoff Michener/ Street Fightin Mobile- 18 readers -
  • YP Now Lets You Target Mobile Ads Based on Desktop Searches

    … announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to target ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent annually by marketers on retargeting campaigns. Here’s how it works. Companies…

    Steven Jacobs/ Street Fightin Mobile- 11 readers -
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