• With Tapad Partnership, Freckle IoT Extends Scale of Audience Data

    … A new partnership between the technology vendors Freckle IoT and Tapad, announced this morning, could have major implications in the way international brands handle cross-device offline attribution. As of today, brands using Freckle’s offline attribution solutions will be able to take advantage of Tapad’s Device Graph for more granular…

    Stephanie Miles/ Street Fight- 14 readers -
  • What is a Demand-Side Platform (DSP)?

    … While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements. Demand…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
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