Tapad

  • What is a Demand-Side Platform (DSP)?

    … message, engage your audience or transform data into dollars, we make it happen. We unify data across all devices to understand the interests, passions and behaviors of the audiences that matter most. The Trade Desk – The Trade Desk is a buy-side platform providing access to all RTB inventory for display, television, video, social, mobile…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • LBMA Podcast: Kantar Shopcom and 4INFO Team Up, Tapad Partners with VisualDNA

    … with VisualDNA; JCDecaux Star Wars OOH campaign; Placester raises $27 million; Beretta showcases its new i-Protect bluetooth gun; Brazil’s L&PM Editores prints books that double as subway tickets; Member news from Airbnb and MLSE; Royal Caribbean; TCS and Loctronix; Loblaws; plus, guest Erik McMillan of Shelfbucks. Top Stories of the Week: 1. JCDecaux…

    Asif Khan/ Street Fight- 21 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … development. Intuit Loses HR Exec to Acxiom Acxiom has hired Terilyn Monroe as chief people and culture officer and senior vice president of human resources. Monroe spent 13 years at Intuit. Her most recent role was chief diversity officer and director of engagement. Tapad Continues to Hire for Growth Cross-device marketing company Tapad has hired…

    Geoff Michener/ Street Fightin EMail- 19 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    …. Two Leadership Hires at LiveRamp LiveRamp, an Acxiom company, hired Vincent Lim as Head of Talent and Richard Foster as UK Managing Director. Lim worked at Google as head of university recruiting. Foster comes from Intelligent Optimisations, where he was the firm’s chief commercial officer. According to LiveRamp, both executives will be tasked…

    Geoff Michener/ Street Fightin Mobile- 15 readers -
  • YP Now Lets You Target Mobile Ads Based on Desktop Searches

    … announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to target ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent annually by marketers on retargeting campaigns. Here’s how it works. Companies…

    Steven Jacobs/ Street Fightin Mobile- 11 readers -
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