Tapad

  • What is a Demand-Side Platform (DSP)?

    … While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements. Demand…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Opening and New Hires at Moasis, EBTH, and Tout

    … Lluvia Hernandez as technical analyst for business analytics, underscoring the importance of big data in digital marketing. Hernandez joins Tapad from the New York City Mayor’s Office. Urban Airship Makes Cuts Amid Company Realignment Portland, O.R.-based Urban Airship, announced a reduction of three percent of its workforce, or seven people…

    Geoff Michener/ Street Fightin EMail- 14 readers -
  • Openings and New Hires at Verve, LiveRamp, and Tapad

    … Openings and New Hires at Verve, LiveRamp, and Tapad October 9, 2015 by Geoff Michener Leave a Comment Filed Under: Movers & Shakers Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. Please send him a message via LinkedIn if you’d like to share any job changes. (Plus, scroll down…

    Geoff Michener/ Street Fightin Mobile- 14 readers -
  • YP Now Lets You Target Mobile Ads Based on Desktop Searches

    … announced a new partnership with Tapad that will allow marketers to use the company’s desktop search data to target ads to the the same user on their mobile device. The move should help open the impressions in the firm’s mobile ad network to the billions of dollars spent annually by marketers on retargeting campaigns. Here’s how it works. Companies…

    Steven Jacobs/ Street Fightin Mobile- 11 readers -
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