Tapinfluence

  • The Disconnect Between Marketers and Influencers (Infographic)

    … Influencer marketing has become a social media marketing powerhouse. As the practice matures and goes mainstream, marketers still struggle to connect with influencers and costs are increasing. A new infographic from Altimeter and TapInfluence looks into the divide between marketers and influencers in hopes of narrowing the gap. The biggest…

    Inside Facebook- 13 readers -
  • Dispelling Common Influencer Marketing Misconceptions (Report)

    … From measuring impact to managing costs, marketers have indicated over and over that they don’t understand influencer marketing. A new report from TapInfluence provides a road map and addresses some misconceptions for businesses that want to take advantage of the full potential. The first step is to realize that influencer marketing is the way…

    AllFacebookin Social- 14 readers -
  • A Complete Guide to Influencer Marketing

    … Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing…

    AllFacebookin Social Google SaaS- 35 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    … that they understand our brand and align with our values. This means doing the appropriate research and reading or watching the influencer’s recent videos and posts, as well as digging into content from months prior. Not sure who’s right for you? Media and marketing companies like TapInfluence, Reelio and Upfluence can help you identify the right…

    AllTwitterin Social YouTube- 26 readers -
  • 3 Tips for Proving the ROI of Influencer Campaigns

    … Influencer marketing has been a social media marketing tactic for a while now, and still many marketers still say finding the right influencer is a challenge, as is connecting influencer campaigns to business metrics. This is starting to change, thanks in part to the maturation of influencer marketing and its adoption on a larger scale…

    AllFacebookin Social Display- 11 readers -
  • Are marketers getting lost in the Dark Funnel?

    … behind it. Managing influencer campaigns is labor intensive part. There are many systems in the marketing technology landscape to make management easier. One of the popular systems would be TapInfluence, which allows you to manage your influencers, campaign details, content and measurement from one platform. Measurement is the most critical part…

    {grow}in Social Content- 18 readers -
  • The 4 Ways to Find Online Influencers

    … Recently, I participated in a Webinar with my friends at TapInfluence, a terrific marketplace where brands can find and connect with online influencers, and a great sponsor of Convince & Convert. The 8 Things Online Influencers Can Do For You We covered A LOT of ground in this session, so I encourage you to download the slides…

    Jay Baer/ Convince and Convert- 13 readers -
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