Tapinfluence

  • The Disconnect Between Marketers and Influencers (Infographic)

    … of creative control, and companies need to loosen their grip on a campaign for better results. Marketers and influencers are also at odds when it comes to measuring success. For most marketers, engagement is the most important metric, followed by brand awareness, sales lift and traffic. Influencers measure success based on traffic, shares of the post…

    Inside Facebook- 13 readers -
  • Dispelling Common Influencer Marketing Misconceptions (Report)

    … From measuring impact to managing costs, marketers have indicated over and over that they don’t understand influencer marketing. A new report from TapInfluence provides a road map and addresses some misconceptions for businesses that want to take advantage of the full potential. The first step is to realize that influencer marketing…

    AllFacebookin Social- 14 readers -
  • A Complete Guide to Influencer Marketing

    … to work with a managed campaign company, I advise you to request performance guarantees (eCPM [enhanced cost per thousand impressions], CPV [cost per view], CPE [cost per engagement]) and approval rights on influencers and posts. Pros: Effective for one-off campaigns. Less management required from you. Good if you have no experience working…

    AllFacebookin Social Google SaaS- 40 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    … that they understand our brand and align with our values. This means doing the appropriate research and reading or watching the influencer’s recent videos and posts, as well as digging into content from months prior. Not sure who’s right for you? Media and marketing companies like TapInfluence, Reelio and Upfluence can help you identify the right…

    AllTwitterin Social YouTube- 27 readers -
  • 3 Tips for Proving the ROI of Influencer Campaigns

    …. According to Tapinfluence co-founder and chief product officer Rustin Banks, the scale is driving the next evolution of influencer marketing wherein campaigns are connected all the way to sales. Now, influencer campaigns can use the same kind of methodologies used to measure the effectiveness of television and display advertising. In the early days…

    AllFacebookin Social Display- 12 readers -
  • Are marketers getting lost in the Dark Funnel?

    … the radical new way customers engage and buy from brands today. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead. The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel. Many marketers…

    {grow}in Social Content- 22 readers -
  • The 4 Ways to Find Online Influencers

    … Recently, I participated in a Webinar with my friends at TapInfluence, a terrific marketplace where brands can find and connect with online influencers, and a great sponsor of Convince & Convert. The 8 Things Online Influencers Can Do For You We covered A LOT of ground in this session, so I encourage you to download the slides…

    Jay Baer/ Convince and Convert- 13 readers -
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