Tapinfluence

  • The Disconnect Between Marketers and Influencers (Infographic)

    … Influencer marketing has become a social media marketing powerhouse. As the practice matures and goes mainstream, marketers still struggle to connect with influencers and costs are increasing. A new infographic from Altimeter and TapInfluence looks into the divide between marketers and influencers in hopes of narrowing the gap. The biggest…

    Inside Facebook- 15 readers -
  • If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

    …, it’s critical that you get alignment internally. If the CEO doesn’t get it, you’re just experimenting. Social is a key element of your marketing strategy, so make sure you have clearly articulated the strategy, defined the KPIs and demonstrated that you are measuring and optimizing every week to deliver better results. Promise Phelon is CEO of influencer marketing company TapInfluence. Image courtesy of Shutterstock. …

    AllFacebookin Social- 24 readers -
  • Dispelling Common Influencer Marketing Misconceptions (Report)

    … From measuring impact to managing costs, marketers have indicated over and over that they don’t understand influencer marketing. A new report from TapInfluence provides a road map and addresses some misconceptions for businesses that want to take advantage of the full potential. The first step is to realize that influencer marketing…

    AllFacebookin Social- 14 readers -
  • A Complete Guide to Influencer Marketing

    …. They have a network of influencers signed up on their online portal, and allow you to contract these influencers by paying them a commission fee for each influencer payment. Examples include IZEA, TapInfluence and Reelio. Although you can directly communicate with influencers via the online portal, marketplaces require you to relinquish your rights…

    AllFacebookin Social Google SaaS- 48 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    … candidates within their networks to help amplify your brand. Develop a genuine campaign According to a survey by Marketo, nearly two-thirds of consumers are highly annoyed with brands’ continued practice of repeating generic advertising messages. To reach today’s younger consumers, marketers need to be authentic and unique. The Elite Daily…

    AllTwitterin Social YouTube- 29 readers -
  • 3 Tips for Proving the ROI of Influencer Campaigns

    …. According to Tapinfluence co-founder and chief product officer Rustin Banks, the scale is driving the next evolution of influencer marketing wherein campaigns are connected all the way to sales. Now, influencer campaigns can use the same kind of methodologies used to measure the effectiveness of television and display advertising. In the early days…

    AllFacebookin Social Display- 17 readers -
  • Are marketers getting lost in the Dark Funnel?

    … technology continues to evolve, customer journey maze will become increasingly clear. Krista LaRiviere is the Co-founder and CEO of gShift, a Web Presence Platform for SEO, Social and Content Analytics. She is passionate about the digital space, and obsessed with bringing automation and innovation to marketing. gShift’s smart URL technology, kontextURLs…

    {grow}in Social Content- 27 readers -
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