Tapinfluence

  • The Disconnect Between Marketers and Influencers (Infographic)

    … Influencer marketing has become a social media marketing powerhouse. As the practice matures and goes mainstream, marketers still struggle to connect with influencers and costs are increasing. A new infographic from Altimeter and TapInfluence looks into the divide between marketers and influencers in hopes of narrowing the gap. The biggest…

    Inside Facebook- 10 readers -
  • Dispelling Common Influencer Marketing Misconceptions (Report)

    … From measuring impact to managing costs, marketers have indicated over and over that they don’t understand influencer marketing. A new report from TapInfluence provides a road map and addresses some misconceptions for businesses that want to take advantage of the full potential. The first step is to realize that influencer marketing…

    AllFacebookin Social- 13 readers -
  • A Complete Guide to Influencer Marketing

    …. Marketplaces: These companies have a network of influencers that can be hired through their online portals. They have some proprietary technology and bill you a commission on each influencer payment. Software as a Service: These companies provide software for you to manage your own influencer relationships and programs. You own the influencer…

    AllFacebookin Social Google SaaS- 29 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    …-growing, mass-market retailer or a boutique brand with niche group, there’s a way for you to grow your audience into a passionate base with today’s social influencers. Mahesh Rajagopalan is the co-founder and CEO of Picpal, a real-time group photo collage application, as well as co-founder and president of Resolvity, a leading provider of cloud-based speech-recognition technology that automates customer-service calls for Fortune 500 companies. Image courtesy of Shutterstock. …

    AllTwitterin Social YouTube- 24 readers -
  • 3 Tips for Proving the ROI of Influencer Campaigns

    …. According to Tapinfluence co-founder and chief product officer Rustin Banks, the scale is driving the next evolution of influencer marketing wherein campaigns are connected all the way to sales. Now, influencer campaigns can use the same kind of methodologies used to measure the effectiveness of television and display advertising. In the early days…

    AllFacebookin Social Display- 10 readers -
  • Are marketers getting lost in the Dark Funnel?

    … behind it. Managing influencer campaigns is labor intensive part. There are many systems in the marketing technology landscape to make management easier. One of the popular systems would be TapInfluence, which allows you to manage your influencers, campaign details, content and measurement from one platform. Measurement is the most critical part…

    {grow}in Social Content- 16 readers -
  • The 4 Ways to Find Online Influencers

    … Recently, I participated in a Webinar with my friends at TapInfluence, a terrific marketplace where brands can find and connect with online influencers, and a great sponsor of Convince & Convert. The 8 Things Online Influencers Can Do For You We covered A LOT of ground in this session, so I encourage you to download the slides…

    Jay Baer/ Convince and Convert- 13 readers -
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