Tapinfluence

  • The Disconnect Between Marketers and Influencers (Infographic)

    … Influencer marketing has become a social media marketing powerhouse. As the practice matures and goes mainstream, marketers still struggle to connect with influencers and costs are increasing. A new infographic from Altimeter and TapInfluence looks into the divide between marketers and influencers in hopes of narrowing the gap. The biggest…

    Inside Facebook- 15 readers -
  • If Your CEO Doesn’t Understand Your Social Strategy, You Don’t Have One

    …, it’s critical that you get alignment internally. If the CEO doesn’t get it, you’re just experimenting. Social is a key element of your marketing strategy, so make sure you have clearly articulated the strategy, defined the KPIs and demonstrated that you are measuring and optimizing every week to deliver better results. Promise Phelon is CEO of influencer marketing company TapInfluence. Image courtesy of Shutterstock. …

    AllFacebookin Social- 24 readers -
  • Dispelling Common Influencer Marketing Misconceptions (Report)

    … From measuring impact to managing costs, marketers have indicated over and over that they don’t understand influencer marketing. A new report from TapInfluence provides a road map and addresses some misconceptions for businesses that want to take advantage of the full potential. The first step is to realize that influencer marketing…

    AllFacebookin Social- 14 readers -
  • A Complete Guide to Influencer Marketing

    …. They have a network of influencers signed up on their online portal, and allow you to contract these influencers by paying them a commission fee for each influencer payment. Examples include IZEA, TapInfluence and Reelio. Although you can directly communicate with influencers via the online portal, marketplaces require you to relinquish your rights…

    AllFacebookin Social Google SaaS- 48 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    … that they understand our brand and align with our values. This means doing the appropriate research and reading or watching the influencer’s recent videos and posts, as well as digging into content from months prior. Not sure who’s right for you? Media and marketing companies like TapInfluence, Reelio and Upfluence can help you identify the right…

    AllTwitterin Social YouTube- 29 readers -
  • 3 Tips for Proving the ROI of Influencer Campaigns

    …. According to Tapinfluence co-founder and chief product officer Rustin Banks, the scale is driving the next evolution of influencer marketing wherein campaigns are connected all the way to sales. Now, influencer campaigns can use the same kind of methodologies used to measure the effectiveness of television and display advertising. In the early days…

    AllFacebookin Social Display- 17 readers -
  • Are marketers getting lost in the Dark Funnel?

    By Krista LaRiviere, {grow} Community Member The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and ...

    {grow}- 27 readers -
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