• The Disconnect Between Marketers and Influencers (Infographic)

    … Influencer marketing has become a social media marketing powerhouse. As the practice matures and goes mainstream, marketers still struggle to connect with influencers and costs are increasing. A new infographic from Altimeter and TapInfluence looks into the divide between marketers and influencers in hopes of narrowing the gap. The biggest…

    Inside Facebook- 13 readers -
  • Dispelling Common Influencer Marketing Misconceptions (Report)

    … From measuring impact to managing costs, marketers have indicated over and over that they don’t understand influencer marketing. A new report from TapInfluence provides a road map and addresses some misconceptions for businesses that want to take advantage of the full potential. The first step is to realize that influencer marketing…

    AllFacebookin Social- 14 readers -
  • A Complete Guide to Influencer Marketing

    … Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing…

    AllFacebookin Social Google SaaS- 37 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    … In today’s crowded retail space, many retailers have developed a niche audience. While that may seem like a hard way to scale and grow their businesses, their initial core audiences have become dedicated and genuine customers. Once you find your niche, you can begin to scale to reach similar audiences, as opposed to dedicating all of your…

    AllTwitterin Social YouTube- 26 readers -
  • 3 Tips for Proving the ROI of Influencer Campaigns

    … of influencer marketing and, largely, social media, reach, impressions and engagement were the primary metrics for success. These media metrics evolved to earned media models, wherein companies knew what a view was worth on a social network versus another form of advertising. With the current evolution, companies like Tapinfluence are providing…

    AllFacebookin Social Display- 11 readers -
  • Are marketers getting lost in the Dark Funnel?

    … behind it. Managing influencer campaigns is labor intensive part. There are many systems in the marketing technology landscape to make management easier. One of the popular systems would be TapInfluence, which allows you to manage your influencers, campaign details, content and measurement from one platform. Measurement is the most critical part…

    {grow}in Social Content- 20 readers -
  • The 4 Ways to Find Online Influencers

    … Recently, I participated in a Webinar with my friends at TapInfluence, a terrific marketplace where brands can find and connect with online influencers, and a great sponsor of Convince & Convert. The 8 Things Online Influencers Can Do For You We covered A LOT of ground in this session, so I encourage you to download the slides…

    Jay Baer/ Convince and Convert- 13 readers -
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