Tapinfluence

  • The Disconnect Between Marketers and Influencers (Infographic)

    … Influencer marketing has become a social media marketing powerhouse. As the practice matures and goes mainstream, marketers still struggle to connect with influencers and costs are increasing. A new infographic from Altimeter and TapInfluence looks into the divide between marketers and influencers in hopes of narrowing the gap. The biggest…

    Inside Facebook- 15 readers -
  • Dispelling Common Influencer Marketing Misconceptions (Report)

    … From measuring impact to managing costs, marketers have indicated over and over that they don’t understand influencer marketing. A new report from TapInfluence provides a road map and addresses some misconceptions for businesses that want to take advantage of the full potential. The first step is to realize that influencer marketing…

    AllFacebookin Social- 14 readers -
  • A Complete Guide to Influencer Marketing

    …. They have a network of influencers signed up on their online portal, and allow you to contract these influencers by paying them a commission fee for each influencer payment. Examples include IZEA, TapInfluence and Reelio. Although you can directly communicate with influencers via the online portal, marketplaces require you to relinquish your rights…

    AllFacebookin Social Google SaaS- 48 readers -
  • Think Your Audience Is Too Small? Why That’s Great for Business

    …-growing, mass-market retailer or a boutique brand with niche group, there’s a way for you to grow your audience into a passionate base with today’s social influencers. Mahesh Rajagopalan is the co-founder and CEO of Picpal, a real-time group photo collage application, as well as co-founder and president of Resolvity, a leading provider of cloud-based speech-recognition technology that automates customer-service calls for Fortune 500 companies. Image courtesy of Shutterstock. …

    AllTwitterin Social YouTube- 29 readers -
  • 3 Tips for Proving the ROI of Influencer Campaigns

    … of influencer marketing and, largely, social media, reach, impressions and engagement were the primary metrics for success. These media metrics evolved to earned media models, wherein companies knew what a view was worth on a social network versus another form of advertising. With the current evolution, companies like Tapinfluence are providing…

    AllFacebookin Social Display- 17 readers -
  • Are marketers getting lost in the Dark Funnel?

    By Krista LaRiviere, {grow} Community Member The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and ...

    {grow}- 27 readers -
  • The 4 Ways to Find Online Influencers

    … Recently, I participated in a Webinar with my friends at TapInfluence, a terrific marketplace where brands can find and connect with online influencers, and a great sponsor of Convince & Convert. The 8 Things Online Influencers Can Do For You We covered A LOT of ground in this session, so I encourage you to download the slides…

    Jay Baer/ Convince and Convert- 13 readers -
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