Tapinto

  • TAPinto Grows to 57 News Franchises, Eyes National Reach

    … the network, rebranded as TAPinto in 2014, has grown to 57 franchisees in Jersey and suburban New York State. A typical TAPinto owner is Jackie Lieberman, who converted the existing Westfield, N.J., site to a franchise operation in 2012. A former magazine editor, Liebnerman says her TAPintoWestfield produces 100,000 hits monthly in a community…

    Tom Grubisich/ Street Fight- 8 readers -
  • Franchises Make Scale Profitable for TAPinto.net’s Three-State Network

    … conglomerates possess at the local level. For example, we operate 15 hyperlocal TAPinto websites in Union County in suburban New Jersey alone. That represents 80 percent of the municipalities and 90 percent of the population. No other media organization can claim it has a network of over a dozen local reporters on such a scale. This network example…

    Tom Grubisich/ Street Fight- 13 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    …. Jim Brady, founder of Billy Penn in Philadelphia: I do think local is headed for the breakthrough that has long eluded it, though there’s still plenty of tough sledding ahead. I think the growth of local will be powered by a few key things: 1) a move away from reliance on a display ad model, and 2) the continued emergence of mobile…

    Tom Grubisich/ Street Fightin Display Mobile- 18 readers -
  • Mike Shapiro’s TAP Gets New Branding and Network Strategy

    …) and CEO Mike Shapiro. A former litigation attorney, Shapiro explains the changes, and what’s coming next. What’s TAPinto.net all about that’s new and significant? During the summer, we re-branded The Alternative Press as TAPinto. We began as the alternative to the hard-copy local paper. However, we are now the primary news source for residents in our…

    Tom Grubisich/ Street Fightin Social- 9 readers -
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