Tapinto

  • TAPinto Grows to 57 News Franchises, Eyes National Reach

    … the network, rebranded as TAPinto in 2014, has grown to 57 franchisees in Jersey and suburban New York State. A typical TAPinto owner is Jackie Lieberman, who converted the existing Westfield, N.J., site to a franchise operation in 2012. A former magazine editor, Liebnerman says her TAPintoWestfield produces 100,000 hits monthly in a community…

    Tom Grubisich/ Street Fight- 11 readers -
  • Franchises Make Scale Profitable for TAPinto.net’s Three-State Network

    … it largely through self-financing. Answering questions, too, is Shapiro’s New York franchisee, Brett Freeman, founder and publisher of Halston Media. Scale has been the big challenge for community news. It’s hard to do it and achieve editorial quality without homogenizing the news. How does your franchising model work at scale? Mike Shapiro…

    Tom Grubisich/ Street Fight- 13 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    …-locally sold ad inventory through programmatic buying, and the need to streamline the local-media industry for major buyers (think Honda and P&G) to buy brand-safe, viewable inventory with upscale audiences at huge scale. This not only builds revenue on the programmatic side, it also creates upward pressure on rate and forces local sales teams…

    Tom Grubisich/ Street Fightin Display Mobile- 20 readers -
  • Mike Shapiro’s TAP Gets New Branding and Network Strategy

    …) and CEO Mike Shapiro. A former litigation attorney, Shapiro explains the changes, and what’s coming next. What’s TAPinto.net all about that’s new and significant? During the summer, we re-branded The Alternative Press as TAPinto. We began as the alternative to the hard-copy local paper. However, we are now the primary news source for residents in our…

    Tom Grubisich/ Street Fightin Social- 11 readers -
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