Tapinto

  • TAPinto Grows to 57 News Franchises, Eyes National Reach

    … In 2008, suburban New Jerseyans Mike and Lauryn Shapiro saw their 1-year-old son come through risky open-heart surgery successfully. Filled with gratitude, Mike scrapped his career as a litigation attorney in Manhattan and he and and wife decided to instead pursue a future built around social good. The Shapiros put $250,000 of their own money…

    Tom Grubisich/ Street Fight- 9 readers -
  • Franchises Make Scale Profitable for TAPinto.net’s Three-State Network

    … TAPinto.net has taken its New Jersey-centered franchise model for community news to adjacent and competitive Westchester and Putnam Counties in New York State’s heavily suburban Lower Hudson Valley. In this Q&A, founder and CEO Mike Shapiro explains how he’s been able to scale his seven-year-old community network through franchising, and do…

    Tom Grubisich/ Street Fight- 13 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    … It’s been a rocky road from print to online for local news publishers. Two decades into the internet era, it’s still unclear whether consumers will have enough online appetite for community information to sustain local publications that count their success by the click. There were a few distinct signs of community news starting to get its mojo…

    Tom Grubisich/ Street Fightin Display Mobile- 18 readers -
  • Mike Shapiro’s TAP Gets New Branding and Network Strategy

    …) and CEO Mike Shapiro. A former litigation attorney, Shapiro explains the changes, and what’s coming next. What’s TAPinto.net all about that’s new and significant? During the summer, we re-branded The Alternative Press as TAPinto. We began as the alternative to the hard-copy local paper. However, we are now the primary news source for residents in our…

    Tom Grubisich/ Street Fightin Social- 10 readers -
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