Tapinto

  • TAPinto Grows to 57 News Franchises, Eyes National Reach

    … keeping the site truly local for their community and building a profitable business opportunity for the right candidates. Our model is scalable and sustainable. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 4 readers -
  • Franchises Make Scale Profitable for TAPinto.net’s Three-State Network

    … through franchising, we have not yet been able to clone me, but I’m optimistic. How far do you see TAPinto.net expanding? Could you go national? TAPinto has proven itself to be a scalable, sustainable local journalism model. At the same time, there is a significant void in local news coverage in thousands of towns throughout the country. TAPinto can…

    Tom Grubisich/ Street Fight- 11 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    … It’s been a rocky road from print to online for local news publishers. Two decades into the internet era, it’s still unclear whether consumers will have enough online appetite for community information to sustain local publications that count their success by the click. There were a few distinct signs of community news starting to get its mojo…

    Tom Grubisich/ Street Fightin Display Mobile- 18 readers -
  • Mike Shapiro’s TAP Gets New Branding and Network Strategy

    … The six-year-old Alternative Press (TAP) network of community news sites in suburban New Jersey and Pennsylvania has a new name — TAPinto.net — and a new look. It also has a new strategy aimed at leveraging content and audience reach across TAPinto’s sites, 32 of which are franchisees and a few wholly owned by founder (with his wife Lauryn…

    Tom Grubisich/ Street Fightin Social- 7 readers -
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