Tapinto

  • TAPinto Grows to 57 News Franchises, Eyes National Reach

    … keeping the site truly local for their community and building a profitable business opportunity for the right candidates. Our model is scalable and sustainable. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 11 readers -
  • Franchises Make Scale Profitable for TAPinto.net’s Three-State Network

    … conglomerates possess at the local level. For example, we operate 15 hyperlocal TAPinto websites in Union County in suburban New Jersey alone. That represents 80 percent of the municipalities and 90 percent of the population. No other media organization can claim it has a network of over a dozen local reporters on such a scale. This network example…

    Tom Grubisich/ Street Fight- 13 readers -
  • Will 2015 Be Breakthrough Year for Community News?

    … It’s been a rocky road from print to online for local news publishers. Two decades into the internet era, it’s still unclear whether consumers will have enough online appetite for community information to sustain local publications that count their success by the click. There were a few distinct signs of community news starting to get its mojo…

    Tom Grubisich/ Street Fightin Display Mobile- 19 readers -
  • Mike Shapiro’s TAP Gets New Branding and Network Strategy

    …) and CEO Mike Shapiro. A former litigation attorney, Shapiro explains the changes, and what’s coming next. What’s TAPinto.net all about that’s new and significant? During the summer, we re-branded The Alternative Press as TAPinto. We began as the alternative to the hard-copy local paper. However, we are now the primary news source for residents in our…

    Tom Grubisich/ Street Fightin Social- 11 readers -
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