Tapjoy

  • 7 Insights to Help Refine Your App Notification Strategy

    … than 4 million push notifications sent between February and August and came up with seven key insights into user behavior. Open rates are highest on Mondays: The first day of the week saw an open rate of 3.06 percent, with Tuesday and Wednesday at a close second and third. Saturday saw the lowest rate, at 2.6 percent. The gap may be small…

    AllTwitter- 17 readers -
  • Infographic: ‘Whales’ Account for 70% of In-App Purchase Revenue

    … being responsible for 70 percent of its revenue from in-app purchases, and 59 percent of its total revenue. These whales make approximately 7.4 in-app purchases per month, for a median average revenue per paying user (ARPPU) of $335. Meanwhile, Tapjoy categorized dolphins and minnows as ‘mid-level’ and ‘low-level’ spenders, respectively. Tapjoy found…

    AllFacebook- 19 readers -
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