• 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 17 readers -
  • Infographic: ‘Whales’ Account for 70% of In-App Purchase Revenue

    … Personalized monetization platform Tapjoy has analyzed the spending and gameplay habits of free-to-play mobile gamers, and identified five major ‘free-to-play personas:’ whales, dolphins and minnows, offer takers, risk-of-churn players and new players. Whales are a game’s top spending players, with the top 10 percent of an app’s spenders…

    AllFacebook- 19 readers -
  • 5 Tools App Marketers Can Use to Drive Mobile ROI

    … which users will be willing to pay for premium features based on their actions and behaviors. What that really boils down to is helping app marketers monetize their freemium apps without wasting ad spend on users who are unlikely to convert. Tapjoy allows marketers to segment users based on more than 20 variables (like referrer ID and user level…

    Stephanie Miles/ Street Fightin Mobile- 17 readers -