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There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion.
… Personalized monetization platform Tapjoy has analyzed the spending and gameplay habits of free-to-play mobile gamers, and identified five major ‘free-to-play personas:’ whales, dolphins and minnows, offer takers, risk-of-churn players and new players. Whales are a game’s top spending players, with the top 10 percent of an app’s spenders…
… marketplaces, app marketers are finding that the key to generating revenue from mobile freemium apps has to do with personalized messaging and automation with real-time data. Here are five tools that app marketers can use to drive mobile ROI. 1. Tapjoy: Identify the best moments to monetize each user. Tapjoy offers a way for app developers to predict…