Tapjoy

  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 15 readers -
  • Infographic: ‘Whales’ Account for 70% of In-App Purchase Revenue

    … Personalized monetization platform Tapjoy has analyzed the spending and gameplay habits of free-to-play mobile gamers, and identified five major ‘free-to-play personas:’ whales, dolphins and minnows, offer takers, risk-of-churn players and new players. Whales are a game’s top spending players, with the top 10 percent of an app’s spenders…

    AllFacebook- 17 readers -
  • 5 Tools App Marketers Can Use to Drive Mobile ROI

    … and provides marketers with a way to monetize their apps by encouraging users to discover complimentary products. Interactive banners, video units, and native experiences are all available as vehicles for promoting contextually relevant content to users. 5. URX: Efficiently distribute and monetize mobile content. URX takes a unique approach…

    Stephanie Miles/ Street Fightin Mobile- 17 readers -
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