Tapjoy

  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 11 readers -
  • Infographic: ‘Whales’ Account for 70% of In-App Purchase Revenue

    … Personalized monetization platform Tapjoy has analyzed the spending and gameplay habits of free-to-play mobile gamers, and identified five major ‘free-to-play personas:’ whales, dolphins and minnows, offer takers, risk-of-churn players and new players. Whales are a game’s top spending players, with the top 10 percent of an app’s spenders…

    AllFacebook- 13 readers -
  • 5 Tools App Marketers Can Use to Drive Mobile ROI

    … to specific places within apps, and instant in-app notifications that go out when specific user actions are taken. When marketers understand when and how people use their apps, they’re better able to identify drop-off points and nurture their most loyal users. 3. Urban Airship: Increase mobile revenue with marketing automation tools. Having a mobile…

    Stephanie Miles/ Street Fightin Mobile- 10 readers -