• Understanding Mobile User Behavior Is the Driver for Mobile Success

    … in the haystack–the data points that are indicative of user behaviors–and let these behavioral crumbs lead us to better, more relevant marketing touchpoints. For too many years, we’ve been promising consumers relevant advertising. Now, by understanding user behaviors, we have an opportunity to finally deliver on that promise. Isn’t it time we actually did? Nimrod Elias is the founder and CEO of mobile app growth provider TapReason. Image courtesy of Shutterstock. …

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