Target Audience

    • 7 Tips for Attracting Consumers to Your Small Business

      If you’re a business owner who is just starting out, you might not have the big advertising bucks to spend on attracting consumers and staying ahead of the competition. But while TV and radio marketing can help grow your customer base, there are other steps you can take to attract a devoted following. Here are seven tips that will help you capture the attention of consumers.

      Dana Davis/ Growmap- 16 readers -
  • 5 Personalized Marketing Mistakes That Will Hurt Your Business

    … Personalized marketing is an exciting burgeoning strategy that, unfortunately, not many companies do very well. Aside from Amazon and Google, the history of personalized marketing is peppered with growing pains that have not reflected well on the companies involved. An example is when a few years back, Shutterfly sent out tons of emails…

    Growmap- 13 readers -
  • A Simple and Effective Facebook Targeting Trick

    … In this video, I will show you a super quick and easy strategy to find out exactly who your competitors and colleagues are targeting in their Facebook ads, to help you get some great ideas about different markets that you can target in yours. This is a very simple and effective Facebook marketing technique, and it has the potential to make a big…

    Amy Starr Allenin Social Facebook- 16 readers -
  • How to Properly Identify Your Target Audience

    … to utilize that resource for content marketing or one-off marketing studies. When you’re just starting your business or rebranding it, it’s best to use a market research agency to find your target audience. Why You Need a Market Research Agency For many small business owners, the Internet is their sole reference source. But a Google search just isn’t enough…

    Dana Davis/ Growmapin How To's- 26 readers -
  • The Advantages of Building a User Persona

    … in lost sales and poor customer engagement, doing your company much more harm than good. There are numerous ways to build a relationship with your brand’s target audience. Creating focus groups and speaking to some individuals in the target audience is an option, but this is a more lengthy and complicated approach. Instead, creating a user persona…

    Austin Paley/ ROI Factor Blog- 29 readers -
  • Guide to Getting Started with Facebook Ads: Targeting

    … Audiences enable you to target current customers on Facebook or even lookalikes of your current customers by uploading a list of customer email addresses, app IDs, or other identifiers. Retargeting people on Facebook who have previously visited your site is now called Custom Audiences from your Website. Connections enable you to target…

    Karen Amundson/ BoostBlogin Facebook- 26 readers -
  • 4 Lessons learned from super niche marketing

    … the other platforms combined. Truth is some online markets are just better suited for your product, and selling everywhere for the sake of being everywhere can cannibalize your sales. Lesson: going exclusive with a platform is always an option, especially if that’s where your niche audience ‘hangs out’. Of course it’s more risky, but if you gain…

    {grow}- 22 readers -
  • 3 Ways to Target the Right Online Audience

    … that appear in everyone’s mailbox. Those methods throw out a wide net and hope to catch a good number of the right people. The Internet has billions of users – trying to throw out a huge net and hope for the best just doesn’t work. Effective online marketing means having a smaller net thrown out in the right places – places where target audience…

    Rise to the Topin Social- 17 readers -
  • Determining Your Target Audience and Delivering What They Want

    …, conversion optimization, email campaigns, social media, etc.) is performed with little to no knowledge of your target audience. Yes, you may accomplish the task and even get somewhat decent results, but you will not hit it out of the ballpark because your marketing communication doesn’t strike a personal nerve. Unlock Your Target Customers With Graphics…

    Karon Thackston/ Marketing Words Blog- 11 readers -
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