Target Audience

  • 7 Tips for Attracting Consumers to Your Small Business

    … If you’re a business owner who is just starting out, you might not have the big advertising bucks to spend on attracting consumers and staying ahead of the competition. But while TV and radio marketing can help grow your customer base, there are other steps you can take to attract a devoted following. Here are seven tips that will help you…

    Dana Davis/ Growmap- 16 readers -
  • 5 Personalized Marketing Mistakes That Will Hurt Your Business

    … Personalized marketing is an exciting burgeoning strategy that, unfortunately, not many companies do very well. Aside from Amazon and Google, the history of personalized marketing is peppered with growing pains that have not reflected well on the companies involved. An example is when a few years back, Shutterfly sent out tons of emails…

    Growmap- 13 readers -
  • A Simple and Effective Facebook Targeting Trick

    … In this video, I will show you a super quick and easy strategy to find out exactly who your competitors and colleagues are targeting in their Facebook ads, to help you get some great ideas about different markets that you can target in yours. This is a very simple and effective Facebook marketing technique, and it has the potential to make a big…

    Amy Starr Allenin Social Facebook- 16 readers -
  • How to Properly Identify Your Target Audience

    … to utilize that resource for content marketing or one-off marketing studies. When you’re just starting your business or rebranding it, it’s best to use a market research agency to find your target audience. Why You Need a Market Research Agency For many small business owners, the Internet is their sole reference source. But a Google search just isn’t enough…

    Dana Davis/ Growmapin How To's- 26 readers -
  • The Advantages of Building a User Persona

    … in lost sales and poor customer engagement, doing your company much more harm than good. There are numerous ways to build a relationship with your brand’s target audience. Creating focus groups and speaking to some individuals in the target audience is an option, but this is a more lengthy and complicated approach. Instead, creating a user persona…

    Austin Paley/ ROI Factor Blog- 29 readers -
  • Guide to Getting Started with Facebook Ads: Targeting

    … Audiences enable you to target current customers on Facebook or even lookalikes of your current customers by uploading a list of customer email addresses, app IDs, or other identifiers. Retargeting people on Facebook who have previously visited your site is now called Custom Audiences from your Website. Connections enable you to target…

    Karen Amundson/ BoostBlogin Facebook- 26 readers -
  • Big Advertisers Move to Email, Lead Costs and Content Tips

    … on the top 200 advertisers ranked by total ad spend. “These big spenders are moving their marketing budgets into digital channels because it can help them more effectively target their ad campaigns and reach younger audiences. These targeted campaigns include personalized communications, timed messages, and ads aimed at specific demographics,” Meola…

    Movable Ink Blog- 10 readers -
  • 4 Lessons learned from super niche marketing

    …, marketing to niche group within a niche group. Down below, I want to reveal my top five lessons I’ve learned from marketing my fiction to a fan crowd online. 1) Going exclusive is risky and rewarding You hear it all the time—never lay all your books in one basket. If I had gotten a cent from every author telling me to publish my books on multiple…

    {grow}- 22 readers -
  • 3 Ways to Target the Right Online Audience

    … that appear in everyone’s mailbox. Those methods throw out a wide net and hope to catch a good number of the right people. The Internet has billions of users – trying to throw out a huge net and hope for the best just doesn’t work. Effective online marketing means having a smaller net thrown out in the right places – places where target audience…

    Rise to the Topin Social- 17 readers -
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