Target Marketing

A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.
Posts about Target Marketing
  • How to Hook Your Audience through Targeting

    … your audience about your brand when you can let them experience it for themselves? Given the fact that 89 percent of consumers say event marketing helps them better understand products and services, this technique should be a no-brainer. As an example, when one of our clients wanted to showcase its new offering to physical therapists, we created…

    Relevancein EMail How To's- 16 readers -
  • Personalized Marketing and The Key to the Me Generation

    …, but the majority of daily time spent in the digital space -- just over 3 hours -- actually take place on mobile devices. Mobile devices are a natural extension of the “me generation” -- and the time spent on mobile reflects that. These mobile numbers also show how important it is to have a personalized marketing strategy that is mobile-ready. Me Loyalists…

    ROI Factor Blogin Google- 20 readers -
  • What can marketers learn from Facebook’s Audience Insights?

    … market share. Offline application: Social media has become an always-on companion that mirrors offline media consumption, especially in TV. A huge opportunity exists in utilizing social affinity data to better understand the strongest connections between your brand’s audience and specific TV elements (shows, networks, genres, actors). Using…

    Inside Facebookin Social Facebook Twitter- 8 readers -