Target Marketing

A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.
Posts about Target Marketing
  • What can marketers learn from Facebook’s Audience Insights?

    … market share. Offline application: Social media has become an always-on companion that mirrors offline media consumption, especially in TV. A huge opportunity exists in utilizing social affinity data to better understand the strongest connections between your brand’s audience and specific TV elements (shows, networks, genres, actors). Using…

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