Target Marketing

A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.
Posts about Target Marketing
  • How to Hook Your Audience through Targeting

    … — but as a marketer, you’ll quickly realize this is no laughing matter. The Crowded Fishbowl Consumers are currently swimming in an overcrowded aquarium that’s packed to the gills with marketing messages. Between companies constantly vying for attention and social media, enabling literally anyone to become a brand unto themselves, audiences are left…

    Relevancein EMail How To's- 18 readers -
  • Personalized Marketing and The Key to the Me Generation

    … your brand stay on top of the competition and differentiate yourself in a crowded marketplace? The answer: a hyper-focused, tactical, personalized marketing strategy that will make your business stand out. Defining the “Me Generation” Millennials are often referred to as the “me generation” but the truth is that across every generation we’re all…

    ROI Factor Blogin Google- 26 readers -
  • What can marketers learn from Facebook’s Audience Insights?

    … able to differentiate the affinity connections to your brand within each social network separately. This latter part becomes increasingly important when using the data to better target marketing within each social network. Data Depth: It’s becoming more important that you look for and work with platforms that are founded in data science. “Page…

    Inside Facebookin Social Facebook Twitter- 11 readers -
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