Target Marketing

A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace.
Posts about Target Marketing
  • What can marketers learn from Facebook’s Audience Insights?

    … around what other metrics they employ to prove that lift. Action: Data without action is like a light bulb with no switch –completely useless. Search out a platform that identifies a brand’s top affinities and easily applies those targets to social ads across Facebook and Twitter in minutes, leading to more effective social media targeting…

    Inside Facebookin Social Facebook Twitter- 7 readers -
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