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    • 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 21 readers -
    • Analytics and Data Will Change Social Media in 2017

      As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain and the American presidential elec ...

      AllTwitterin Social Facebook Twitter- 31 readers -
    • Why B2B Advertisers Need Facebook

      Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates the world’s largest professiona ...

      AllFacebookin Social Facebook Retargeting- 20 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    Pinterest announced the addition of ad groups to its campaign structure. Dan Marantz, who works on product management for the social network, introduced the change in a blog post: Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign itself and the Promoted Pins within it.

    David Cohen/ AllTwitter- 17 readers -
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile…

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Social Media Is Finally Growing Up

    … view into engagement-to-purchase potential represents an enormous opportunity, particularly considering the reach and frequency that are inherent to social media. As a result, brands can build more authentic relationships with properly targeted users. As content consumption habits continue to evolve, brands will need access to real-time social…

    AllTwitterin Social Facebook Twitter- 32 readers -
  • Many Marketers Are Still Unfamiliar With Mobile (Report)

    … With the rise of new opportunities for commerce and marketing and more user engagement than ever in the mobile space, mobile-first has been the focus for 2016. Still, some marketers are still struggling. A study from Opera Mediaworks provides some insight into this year’s growth. According to Opera Mediaworks’ data, application access…

    AllFacebook- 19 readers -
  • Success Stories From Twitter’s Front Lines

    … Twitter to maximize awareness during the restaurant’s hours of operation, with content encouraging people to stop by for meals throughout the day. A tool paused Twitter ads promoting breakfast items after 10 a.m. and automatically turned them back on at 6 a.m. the following day using Twitter’s partnership with Oracle to target multiple audiences…

    AllTwitterin Twitter- 14 readers -
  • The Hidden Mass Audience: Why Community Is Bigger Than You Think

    … is a marketer proposition that is actually counterintuitive in reality. Facebook ads target users using a series of granular characteristics, which it identifies by examining the statuses left in that big blank box at the top of the screen. Those cues are not always reliable criteria against which to advertise, simply because of the way that people use…

    Inside Facebookin Social Display Facebook- 15 readers -
  • The Challenges of Using Facebook’s Canvas

    Facebook Canvas has been available to all advertisers for about 10 months now, and it’s still going strong. The immersive, full-screen ad unit is mobile-only and designed to load quickly and utilize features that Facebook users are already familiar with: tilt-to-pan panoramic photos, carousels and looping video, in addition to text, photos and call-to-action buttons.

    Inside Facebook- 18 readers -
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