Targeted Ads

  • Twitter and TV Superfans (Study)

    … that those superfans are more likely to buy products or services advertised during their favorite shows. Karp added that the combined effect of TV and Twitter led to a 9 percent greater impact on ad recall than that for campaigns that did not run promoted tweets. Findings of the research by Twitter, Vizeum and Dentsu Aegis Network included: Two…

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Get Comfortable With Using and Creating Visual Content

    … unique style emerge. Given the sheer number of visuals online, from GIFs and video to infographics and charts, it can be difficult to zero in on an ideal strategy. Each platform has its own quirks, and each audience will respond differently depending on the context of your content and its presentation. For more in depth information download the e-book. …

    AllFacebookin Social Content- 36 readers -
  • Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

    … Featured Jobs Audience Development Analyst WNET New York Public Media 10019, New York City SEO/Editorial Freelancer New Hope Media LLC New York City, New York Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Digital Marketing Specialist Liquisite- eMazzanti Hoboken, New Jersey See…

    David Cohen/ AllTwitter- 19 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … video campaigns in the U.S. now request ratings verification such as Nielsen Digital Ad Ratings or comScore vCE. This number is up 115 percent from 19 percent of campaigns requesting such verification just three years ago. More campaigns are relying on age and gender targeting, yet accuracy, according to Nielsen, has not improved at all since 2014…

    AllTwitterin Facebook- 28 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    … budgets and targeting to ad groups: Since each ad group can contain multiple Pins, this allows for better control when testing your performance against various targets and objectives. Align campaign budgets with marketing initiatives: Want to set a budget for a certain geographic region, product line or audience target? Ad groups make it easier…

    David Cohen/ AllTwitterin Social- 25 readers -
  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … and developing reports on demographics, conversion rates, bounce rates, etc. This will help improve your approach moving forward. Maximize your online courses with compelling branding: There’s no such “if you build it, they will come” sales strategy for small brands. Until you’re on the same level as brands like Apple, Coca-Cola and Nike, you won’t…

    AllTwitterin Social Facebook Twitter YouTube- 29 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 49 readers -
  • Social Media Is Finally Growing Up

    … Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence. However, Facebook’s recent announcement that it would collaborate with third parties to verify its viewing metrics signifies the inevitable and long-awaited validation phase of social media…

    AllTwitterin Social Facebook Twitter- 50 readers -
  • Analytics and Data Will Change Social Media in 2017

    … to both improving your performance and delivering greater value from social channels. In 2016, companies have their own platform data in one tool, competitor data in another, ads data in a third, customer service data in a fourth and so on. Data silos will need to be broken down and connected to one hub in order to create one cohesive ecosystem…

    AllTwitterin Social Facebook Twitter- 62 readers -
  • What to Look for in 2017: Mobile, Video, AI

    … are designing videos that are created with social platforms in mind, while engaging consumers in more dimensions than just a cheap gimmick. Look for social video ads to take greater advantage of the platforms they run on, with features like custom challenges, promoted hashtags and influencer tie-ins. Video content is expected to drive 85 percent of search…

    AllFacebookin Facebook Retargeting- 42 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … 2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing…

    AllTwitterin Google Facebook Twitter- 51 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic