Targeted Ads

    • It’s Time to Take Facebook Seriously for Location Marketing

      What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.” If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especi ...

      AllFacebookin Social Paid Search Facebook- 9 readers -
    • Out-of-Home: An Opportunity for Social Media Marketers

      By many accounts, social media and out-of-home are among the fastest-growing segments of marketing today. But even the most enlightened of marketing organizations see them as two very different channels. Sure, we have seen social media play a role in recent OOH campaigns. But generally, the disciplines are treated differently, managed by different teams and often budgeted for separately.

      AllTwitterin Social Twitter- 16 readers -
    • Game Makers’ Ad Strategy: Less TV, More Cross-Channel Targeting

      Mobile, video and programmatic advertising are growing rapidly, and marketers are looking to use new channels and technologies to get the most out of each media campaign. As marketers buy programmatic ads across multiple platforms, advertisers need to reach out and engage with their users across these different channels at every stage of the consumer’s journey.

      Inside Facebookin Mobile- 7 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., etc.: There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved…

    AllFacebookin Social Facebook- 11 readers -
  • Snapchat’s Thrown Digital Advertising Against the Wall: Will It Stick?

    … of adoption? Can Snap Inc. take the popularity of its app and turn it into a $1 billion standalone business? The company takes these questions seriously. It has already explored a variety of revenue streams and is continually working to discover the most effective way to serve ads to users. Recently, Snapchat made another push into the digital ad game…

    AllFacebookin Facebook Twitter- 9 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. In a different survey of social media marketers published by Simply Measured, only 9.4 percent of marketers are able to quantify the revenue driven by social media marketing efforts. While not proving ROI might be a pointer to the fact that a system is not totally ripe for effective and accurate measurement, or to a lack of the right metrics to do…

    AllFacebookin Social Facebook- 13 readers -
  • The Attribution Challenge in Social

    … Earlier this year, Procter & Gamble announced that it would invest less money in narrowly targeted Facebook ads, questioning if that was the best model for it to use to reach consumers. Predictably, the comments were met with diverse and competing perspectives from thought leaders and practitioners in an industry that continues to present…

    AllFacebookin Social Facebook- 11 readers -
  • The Value of Paid Social

    … and measurement capabilities. Paid activity acts as an extension of owned media efforts to drive campaign results and amplify content to a larger target audience. The benefits of paid media on social include: Control: The advertiser has complete control over the ad format and messaging strategy and can personalize marketing to specific audience segments…

    AllTwitterin Social Facebook Twitter Retargeting- 17 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV. Have you ever had…

    AllFacebookin Social Twitter YouTube- 8 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 15 readers -
  • Pinterest Adds Retargeting Options for Pins, Websites

    … Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag. Product manager Frank Fumarola detailed the new retargeting options in a blog post, saying that brands using Ads Manager can now retarget based on five specific actions users take…

    David Cohen/ AllFacebookin Social Retargeting- 11 readers -
  • Is Snapchat Accessible to Smaller Advertisers?

    …, and investors, that the platform was getting serious about expanding its advertising options. It also meant that, for the first time, Snapchat ads could be sold by third parties. Before the announcement, Snapchat was selling its premium ad inventory directly, usually in the range of $40 to $60 CPMs (cost per thousand impressions). Some brands spent…

    AllTwitterin Facebook- 12 readers -
  • Facebook Testing Ads in Groups

    … Facebook confirmed to Josh Constine of TechCrunch that it is testing the inclusion of ads in groups. The social network issued the following statement to Constine: We have started to test delivering ads to people in Facebook groups and will be evaluating the response before determining how we will move forward. According to Constine…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • Hibu Named Facebook Marketing Partner

    … Hibu, a provider of digital marketing solutions for small and midsized businesses, is the newest Facebook Marketing Partner. The company will be part of the program’s Small Business Solutions specialty, and it will continue to develop solutions in consultation with the social network to help SMBs see results from multiple ad formats…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • Twitter Introduces Website Conversions Objective

    … With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 9 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic

More from around the web