Targeted Ads

  • Twitter and TV Superfans (Study)

    …) to your broadcast plan. This helps ensure that ads you’re running on Twitter during TV programs are more effective. Consider flighting media to run during the entire week surrounding a particular show using Twitter’s TV targeting to find the most engaged audiences of the shows where your ads are airing. Media and entertainment brands can stoke…

    David Cohen/ AllTwitterin Social Twitter- 37 readers -
  • Get Comfortable With Using and Creating Visual Content

    … Visual content has become the core of the social media marketing package. However, any marketer starting out or trying to modify their previous strategy may have trouble adjusting to the new fundamentals. A new e-book from visual media creation platform Venngage provides a road map for creating engaging visuals, no matter the platform…

    AllFacebookin Social Content- 34 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … video campaigns in the U.S. now request ratings verification such as Nielsen Digital Ad Ratings or comScore vCE. This number is up 115 percent from 19 percent of campaigns requesting such verification just three years ago. More campaigns are relying on age and gender targeting, yet accuracy, according to Nielsen, has not improved at all since 2014…

    AllTwitterin Facebook- 26 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 25 readers -
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with Lauren Johnson of SocialTimes parent Adweek about the new targeting option, saying that advertisers previously were only able to target users who specifically viewed products on their websites or mobile…

    David Cohen/ Inside Facebookin Social Facebook- 36 readers -
  • Why B2B Advertisers Need Facebook

    … Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. Most will look at LinkedIn first because it operates…

    AllFacebookin Social Facebook Retargeting- 46 readers -
  • Social Media Is Finally Growing Up

    … Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence. However, Facebook’s recent announcement that it would collaborate with third parties to verify its viewing metrics signifies the inevitable and long-awaited validation phase of social media…

    AllTwitterin Social Facebook Twitter- 50 readers -
  • Analytics and Data Will Change Social Media in 2017

    … of data. Only then will it be possible to tap into all of the relevant data and move past time-consuming manual analysis. With a single ecosystem of data, powerful algorithms crafted by data scientists will pull all of your data together on their own, analyzing it on the fly to present companies with tailored recommendations for what is the next best…

    AllTwitterin Social Facebook Twitter- 58 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … experiences will draw from travel history, price trends, seasonality and more, with smarter travel apps tailoring each and every piece of your trip. And Perry says marketing tech will combine influencer authenticity with target precision: With improvements in influencer marketing tech, agencies will be able to hit precise target demographics, verticals…

    AllTwitterin Google Facebook Twitter- 49 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic

More from around the web