Targeted Ads

  • Twitter and TV Superfans (Study)

    … of superfans by providing exclusive content to their core audience of fans to increase the reach of their messaging. Media and entertainment brands can use Twitter to drive tune-in by releasing clips and trailers, leveraging unique formats such as retweet to remind and targeting the right audience. By targeting like-minded fans of The Bachelorette with a creative campaign, the Bad Moms movie drove box-office success. Readers: Are you a superfan of any TV shows? …

    David Cohen/ AllTwitterin Social Twitter- 25 readers -
  • Get Comfortable With Using and Creating Visual Content

    … Visual content has become the core of the social media marketing package. However, any marketer starting out or trying to modify their previous strategy may have trouble adjusting to the new fundamentals. A new e-book from visual media creation platform Venngage provides a road map for creating engaging visuals, no matter the platform…

    AllFacebookin Social Content- 21 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not only is 60 percent of age data on mobile exchanges inaccurate, but it’s also off by an average of 10 years. This is a big problem—a massive problem, in fact. According to Videology, 41 percent of digital…

    AllTwitterin Facebook- 15 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 23 readers -
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … applications. Sharafi said as an example that the new targeting option now allows advertisers to retarget users who have been searching for red dresses across multiple retailers’ sites and who like posts and pages related to dresses, and he told Johnson: The top feedback and most common type of feedback that we hear is, “Hey, can you help me drive…

    David Cohen/ Inside Facebookin Social Facebook- 27 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 29 readers -
  • Social Media Is Finally Growing Up

    …. Kyle Nelson is the co-founder and chief marketing officer of MVPindex, which ranks, measures and values more than 40,000 of the biggest influencers on social media in sports and entertainment. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter- 40 readers -
  • Analytics and Data Will Change Social Media in 2017

    … to both improving your performance and delivering greater value from social channels. In 2016, companies have their own platform data in one tool, competitor data in another, ads data in a third, customer service data in a fourth and so on. Data silos will need to be broken down and connected to one hub in order to create one cohesive ecosystem…

    AllTwitterin Social Facebook Twitter- 43 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    …; it will become a must-have to understand and retain users. According to Xomad CEO Rob Perry, 2017 will bring about a re-evaluation of traditional qualitative metrics and analytics: Cost-per-engagement models instead of potential impressions will provide more accurate pricing and greater return on investment for influencer strategies. New standards…

    AllTwitterin Google Facebook Twitter- 30 readers -
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