Targeted Ads

  • Twitter and TV Superfans (Study)

    …) to your broadcast plan. This helps ensure that ads you’re running on Twitter during TV programs are more effective. Consider flighting media to run during the entire week surrounding a particular show using Twitter’s TV targeting to find the most engaged audiences of the shows where your ads are airing. Media and entertainment brands can stoke…

    David Cohen/ AllTwitterin Social Twitter- 22 readers -
  • Get Comfortable With Using and Creating Visual Content

    … Visual content has become the core of the social media marketing package. However, any marketer starting out or trying to modify their previous strategy may have trouble adjusting to the new fundamentals. A new e-book from visual media creation platform Venngage provides a road map for creating engaging visuals, no matter the platform…

    AllFacebookin Social Content- 19 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 22 readers -
  • Facebook Extends Dynamic Ads Targeting to Users’ Web Activity

    … products, you have to create almost 1,000 different ads to reach those products to different people. With dynamic ads, you’re effectively creating one. Online furniture retailer Wayfair has been testing the ability to target dynamic ads based on users’ web activity, and director of marketing Jessica Jacobs told Johnson: We can automatically reach…

    David Cohen/ Inside Facebookin Social Facebook- 22 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 27 readers -
  • Social Media Is Finally Growing Up

    … for deep, meaningful insight and personalization is creating compelling opportunities for brands. In this new era, the most successful brands and advertisers will listen to the entire ecosystem of an industry rather than just a portion of the conversation, which represents the typical result of today’s measurement reporting. Providing an in-depth…

    AllTwitterin Social Facebook Twitter- 36 readers -
  • Analytics and Data Will Change Social Media in 2017

    … As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain…

    AllTwitterin Social Facebook Twitter- 37 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … to move to digital, marketers need to be able to measure efficacy beyond last-click measurement. Major players like Google and Facebook need to demonstrate how non-direct-response formats like video drive business results, and that inherently means better attribution. Predictive analytics: Gavin believes analytics will help bring about predictive…

    AllTwitterin Google Facebook Twitter- 26 readers -
  • Many Marketers Are Still Unfamiliar With Mobile (Report)

    … With the rise of new opportunities for commerce and marketing and more user engagement than ever in the mobile space, mobile-first has been the focus for 2016. Still, some marketers are still struggling. A study from Opera Mediaworks provides some insight into this year’s growth. According to Opera Mediaworks’ data, application access…

    AllFacebook- 21 readers -
  • Success Stories From Twitter’s Front Lines

    … Twitter to maximize awareness during the restaurant’s hours of operation, with content encouraging people to stop by for meals throughout the day. A tool paused Twitter ads promoting breakfast items after 10 a.m. and automatically turned them back on at 6 a.m. the following day using Twitter’s partnership with Oracle to target multiple audiences…

    AllTwitterin Twitter- 17 readers -
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