Targeted Ads

  • Twitter and TV Superfans (Study)

    … How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Superfans were defined as those who rated their fandom of specific TV shows as a nine or 10 out of 10, and Twitter senior research analyst Katherine Karp said in a blog post…

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Get Comfortable With Using and Creating Visual Content

    … Visual content has become the core of the social media marketing package. However, any marketer starting out or trying to modify their previous strategy may have trouble adjusting to the new fundamentals. A new e-book from visual media creation platform Venngage provides a road map for creating engaging visuals, no matter the platform…

    AllFacebookin Social Content- 36 readers -
  • Snapchat Teams Up With Nielsen Mobile Digital Ad Ratings

    … Featured Jobs Audience Development Analyst WNET New York Public Media 10019, New York City SEO/Editorial Freelancer New Hope Media LLC New York City, New York Social Media Strategist Oceana Washington, D.C. Audience Development Manager LADDERS New York City, New York Digital Marketing Specialist Liquisite- eMazzanti Hoboken, New Jersey See…

    David Cohen/ AllTwitter- 19 readers -
  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … reach a female within a 30-year age range? The answer, or the root of the problem, lies in the data from which most ad-targeting models are derived. Modeled, third-party data is typically used because it is scalable, easy to activate and has almost infinite types of segments available—but it is also generally inaccurate. Why does this matter…

    AllTwitterin Facebook- 28 readers -
  • Pinterest Adds Ad Groups to Campaign Structure

    …: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns. You’ll see notifications in Ads Manager and receive an email when ad groups are available. Then you’ll need…

    David Cohen/ AllTwitterin Social- 25 readers -
  • Why B2B Advertisers Need Facebook

    … advertisers to upload customer-relationship-management data in order to match customer information to Facebook users. LinkedIn doesn’t offer this yet. Secondly, advertisers have the ability to retarget site visitors on Facebook given proper pixel placement, but not on LinkedIn. On Facebook, advertisers can create custom audiences based on engagement (e.g…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • A Look at Social Video’s Big, Bright (and Somewhat Uncertain) Future

    … for their licensed and original programming. A massive bidding war could erupt once NFL and Major League Baseball television contracts go up for grabs. Six years is a long time in the digital world, and no one knows what Facebook’s valuation will be in 2022. But there’s little doubt that it will be a strong contender for such deals. Facebook provides free…

    AllFacebookin Social Facebook Twitter- 36 readers -
  • Social Media Is Finally Growing Up

    … view into engagement-to-purchase potential represents an enormous opportunity, particularly considering the reach and frequency that are inherent to social media. As a result, brands can build more authentic relationships with properly targeted users. As content consumption habits continue to evolve, brands will need access to real-time social…

    AllTwitterin Social Facebook Twitter- 50 readers -
  • What to Look for in 2017: Mobile, Video, AI

    …’ activities and desires, this will be a new landscape for marketers. Here are five ways marketing will evolve in 2017: Social video ads will become the prime format That’s not the same as making viral ads, though. Even mega successes like Evian’s Roller Babies and Old Spice’s Isaiah Mustafa didn’t do much for sales, anyway. That’s why smart brands…

    AllFacebookin Facebook Retargeting- 42 readers -
  • 10 Digital Media and Marketing Predictions for 2017

    … more organic and engaging content. Marketing technology: Kyurkchiev believes mobile teams need more intelligent marketing automation: Mobile teams will invest heavily in automation campaigns that contain personalized parameters to move users toward conversions, save acquisition costs and drive more ROI on every new user. For example, travel…

    AllTwitterin Google Facebook Twitter- 49 readers -
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