Targeted Advertising

  • Cyberpost Launches Virtual Mailbox App on iOS, Android

    … Cyberpost has announced the launch of its iOS and Android app, which looks to give businesses a new way to communicate with their target audiences. The app gives each user a virtual mailbox to receive offers and promotions, which is linked to their physical address. Cyberpost was designed to prevent consumers from receiving ‘junk mail…

    AllFacebookin EMail- 18 readers -
  • Yahoo: 79% of Generation X are Smartphone Users

    … 25 percent of Gen Xers said they feel their generation is often forgotten about by advertisers, 27 percent of Gen Xers said they were ‘more likely to purchase a product from a brand whose ad is targeted specifically at [their] generation.’ For Gen X parents, 38 percent said they were more likely to click on an ad specifically aimed at their generation. In addition, 54 percent of Gen X parents said they ‘noticed online ads that targeted them specifically as parents.’ Yahoo’s complete study is available here. …

    AllFacebookin Social- 22 readers -