Targeted Advertising

  • Cyberpost Launches Virtual Mailbox App on iOS, Android

    … and more. Companies can send follow-up campaigns to users based on their actions. Cyberpost has raised $1.8 million in seed funding for its platform from private investors. It will use the funds to grow and expand its service. In a statement, Reg DesRosiers, co-founder and CEO of Cyberpost, commented on the platform: Cyberpost is not an email-based…

    AllFacebookin EMail- 18 readers -
  • Yahoo: 79% of Generation X are Smartphone Users

    … 25 percent of Gen Xers said they feel their generation is often forgotten about by advertisers, 27 percent of Gen Xers said they were ‘more likely to purchase a product from a brand whose ad is targeted specifically at [their] generation.’ For Gen X parents, 38 percent said they were more likely to click on an ad specifically aimed at their generation. In addition, 54 percent of Gen X parents said they ‘noticed online ads that targeted them specifically as parents.’ Yahoo’s complete study is available here. …

    AllFacebookin Social- 16 readers -
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