Targeted Advertising

  • Five SEM trends ecommerce retailers should expect for the rest of 2016

    … new “natural language” searches. 3. More importance placed on Google Shopping In February 2016, Google announced its decision to favour paid shopping ads over AdWords text ads in the right-hand side of SERPs. With this move, the search engine is placing an increasing amount of importance on Google Shopping, which is rapidly pushing PLAs to be the ad…

    Search Engine Watchin Paid Search- 14 readers -
  • Yahoo: 79% of Generation X are Smartphone Users

    … Yahoo has released a new report analyzing Generation X (Gen X), the segment of the population aged 35-54, which accounts for more than 81 million people in the United States (Gen Xers). The report called Gen X the most influential generation in America, as it reportedly has the most spending power of any generation, and accounts for 31 percent…

    AllFacebookin Social- 21 readers -
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