Targeted Advertising

  • Yahoo: 79% of Generation X are Smartphone Users

    … Yahoo has released a new report analyzing Generation X (Gen X), the segment of the population aged 35-54, which accounts for more than 81 million people in the United States (Gen Xers). The report called Gen X the most influential generation in America, as it reportedly has the most spending power of any generation, and accounts for 31 percent…

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