Targeted Advertising

  • Five SEM trends ecommerce retailers should expect for the rest of 2016

    … new “natural language” searches. 3. More importance placed on Google Shopping In February 2016, Google announced its decision to favour paid shopping ads over AdWords text ads in the right-hand side of SERPs. With this move, the search engine is placing an increasing amount of importance on Google Shopping, which is rapidly pushing PLAs to be the ad…

    Search Engine Watchin Paid Search- 16 readers -
  • Yahoo: 79% of Generation X are Smartphone Users

    … 25 percent of Gen Xers said they feel their generation is often forgotten about by advertisers, 27 percent of Gen Xers said they were ‘more likely to purchase a product from a brand whose ad is targeted specifically at [their] generation.’ For Gen X parents, 38 percent said they were more likely to click on an ad specifically aimed at their generation. In addition, 54 percent of Gen X parents said they ‘noticed online ads that targeted them specifically as parents.’ Yahoo’s complete study is available here. …

    AllFacebookin Social- 22 readers -