Targeted Content

  • Mapping Content to Conversion: a Winning Strategy

    ….—are impacting the modern marketing organization,” Safran writes. “Most importantly, we’re focusing on what marketers need to know to adapt.” The most crucial piece of information, Safran explains, is that targeted content will eventually become the standard for all content marketers. Content has already proven itself to be a useful inbound sales…

    Jonathan Crowl/ Relevancein Content- 12 readers -
  • Do You Ignore Most of Your Audience?

    … You have an audience. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about buying from you. Some of them have never heard of you but still need you. The difference between average marketing and great marketing, according to Avinash Kaushik in his keynote…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 34 readers -
Get the top posts daily into your mailbox!
2 Blogs about the topic