Targeted Content

  • Mapping Content to Conversion: a Winning Strategy

    … Content Marketing, Owned Media Brands today are creating content that’s tailored to the position of a buyer in his or her journey toward a purchase or conversion. Such content, which focuses on consumers’ varied needs and concerns as they progress through the “buyer’s journey,” is the product of a new content marketing strategy that looks…

    Jonathan Crowl/ Relevancein Content- 9 readers -
  • Do You Ignore Most of Your Audience?

    … You have an audience. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about buying from you. Some of them have never heard of you but still need you. The difference between average marketing and great marketing, according to Avinash Kaushik in his keynote at Demand…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 31 readers -