Targeted Content

    • Gated or Non-Gated Content: When? Why? How…

      Reaching your audience by intersecting with their digital behaviors is getting inherently more accessible through targeted advertising and media. Getting your brand to the forefront of your buyer’s mind, helping them become more aware of your brand and hopefully entering them into the well-known buyer’s journey is substantially harder.

      Marketing Technology Blogin EMail Content How To's- 17 readers -
  • Mapping Content to Conversion: a Winning Strategy

    … enjoyed a massive 900 percent increase in adoption, according to Ernan Ronan for Business2Community. TripIt’s director of marketing told Business2Community that the campaign results came because of a focus on the buyer’s journey as a “continuous experience” that “integrated the buying journey into the fully rounded customer experience.” Creating…

    Jonathan Crowl/ Relevancein Content- 16 readers -
  • Do You Ignore Most of Your Audience?

    … You have an audience. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about buying from you. Some of them have never heard of you but still need you. The difference between average marketing and great marketing, according to Avinash Kaushik in his keynote at Demand…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 35 readers -
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