Targeted Content

  • Mapping Content to Conversion: a Winning Strategy

    ….—are impacting the modern marketing organization,” Safran writes. “Most importantly, we’re focusing on what marketers need to know to adapt.” The most crucial piece of information, Safran explains, is that targeted content will eventually become the standard for all content marketers. Content has already proven itself to be a useful inbound sales…

    Jonathan Crowl/ Relevancein Content- 14 readers -
  • Do You Ignore Most of Your Audience?

    … at Demand Success last week, is that great marketers pay attention and really think about how they market to each segments of their audience. Average marketers worry only about those who are ready to buy. When you do that, you inadvertently ignore a huge percentage of your audience. He calls these segments: See: The people out there who aren’t aware…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 35 readers -
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