Targeted Content

  • Gated or Non-Gated Content: When? Why? How…

    … is that you exclude possible audiences, most specifically search users. If your content is publicly accessible on your website—but gated—that gate can prevent audiences from finding or seeing it. The strategy of gating content is quite simply to encourages users to provide information about themselves in a form to receive the pay-off. The risk with gating…

    Marketing Technology Blogin EMail Content How To's- 17 readers -
  • Mapping Content to Conversion: a Winning Strategy

    ….—are impacting the modern marketing organization,” Safran writes. “Most importantly, we’re focusing on what marketers need to know to adapt.” The most crucial piece of information, Safran explains, is that targeted content will eventually become the standard for all content marketers. Content has already proven itself to be a useful inbound sales…

    Jonathan Crowl/ Relevancein Content- 16 readers -
  • Do You Ignore Most of Your Audience?

    …, but if you’re sending them the same messages and haven’t segmented your email list accordingly, you’re missing the mark. Social might do well for all four of your segments, but does your content comprise of a mix for each audiences? I agree with this approach because it forces marketers to think about audiences instead of distribution channels. Rather…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 35 readers -
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