Targeted Content

  • Mapping Content to Conversion: a Winning Strategy

    … Content Marketing, Owned Media Brands today are creating content that’s tailored to the position of a buyer in his or her journey toward a purchase or conversion. Such content, which focuses on consumers’ varied needs and concerns as they progress through the “buyer’s journey,” is the product of a new content marketing strategy that looks…

    Jonathan Crowl/ Relevancein Content- 12 readers -
  • Do You Ignore Most of Your Audience?

    …, but if you’re sending them the same messages and haven’t segmented your email list accordingly, you’re missing the mark. Social might do well for all four of your segments, but does your content comprise of a mix for each audiences? I agree with this approach because it forces marketers to think about audiences instead of distribution channels. Rather…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 34 readers -
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