Targeted Marketing

  • Cyberpost Launches Virtual Mailbox App on iOS, Android

    … and more. Companies can send follow-up campaigns to users based on their actions. Cyberpost has raised $1.8 million in seed funding for its platform from private investors. It will use the funds to grow and expand its service. In a statement, Reg DesRosiers, co-founder and CEO of Cyberpost, commented on the platform: Cyberpost is not an email-based…

    AllFacebookin EMail- 18 readers -
  • Go Big for Your Niches: 11 Keys to Creating Content That Sells

    … Content marketing may be all the rage, but how do you cut through the noise when everyone, including your audience and your competitors, is creating content? Ann Handley, Chief Content Officer at MarketingProfs, says it comes down to creating content that is useful, empathetic and inspired. Ann speaking at Demand Success 2014. She also says…

    Erin Feldman/ Vocus Blogin Content- 10 readers -
  • 7 Ways To Mine The Hidden Gold In Your Customer Data

    … mining. Just check out the Interscope Records example in the Webinar. But you don’t have to go Full Monty to be able to use data to improve your marketing. Here are seven ways you can make data work for you, and the results companies have had with each: 1. Omni-Channel Experience With Account Linking Best represented by the Interscope Records case…

    Jay Baer/ Convince and Convert- 16 readers -