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… Cyberpost has announced the launch of its iOS and Android app, which looks to give businesses a new way to communicate with their target audiences. The app gives each user a virtual mailbox to receive offers and promotions, which is linked to their physical address. Cyberpost was designed to prevent consumers from receiving ‘junk mail…
Content marketing may be all the rage, but how do you cut through the noise when everyone, including your audience and your competitors, is creating content? Ann Handley, Chief Content Officer at MarketingProfs, says it comes down to creating content that is useful, empathetic and inspired. Ann speaking at Demand Success 2014.
… mining. Just check out the Interscope Records example in the Webinar. But you don’t have to go Full Monty to be able to use data to improve your marketing. Here are seven ways you can make data work for you, and the results companies have had with each: 1. Omni-Channel Experience With Account Linking Best represented by the Interscope Records case…