• Competitor RLSA: Stay Top of Mind for Site Visitors

      As PPC managers, we are always looking for ideas and ways to beat the competition. One way we do this is through competitor campaigns, where we bid on a competitor brand name to show ads in front of users who were not directly looking for our brand. This can drive visitors to our site over the competitor.

      PPC Hero- 7 readers -
  • New to Twitter Ads? Get the Scoop on Targeting Options

    … October 24, 2017 This article is a reference guide to the targeting options available on Twitter today. Understanding the difference in the targeting options, as well as, how Twitter categorizes users in these buckets will help you sharpen your Twitter advertising knowledge and skills. Interests Interest targeting makes for a great place…

    PPC Heroin Social Twitter- 15 readers -
  • LiveRamp Advances Data Identity Resolution in a Safe Place

    … for targeting. Webb says the company will cross reference datasets to gain knowledge about a “type” of person who might, for example, be interested in a Ford F150 – a point of information about another person who fit into that same “type” category. Webb led a panel discussion on marketing efficiency and the impact of segmentation, personalization…

    Street Fight- 28 readers -
  • Adding Facebook Ad Block Lists

    … powerful targeting that one can use on Facebook. The Audience Network delivers ads in these main creative formats: Banner Interstitial Native In-stream video Rewarded videos Marketers can use their already uploaded creative and reach a larger group of users. If you have an audience that has worked really well for you in the past, this is a great way…

    PPC Heroin Social Facebook- 13 readers -
  • New Facebook Ads Can Target Those who Visited Physical Store

    … enjoyed a meal a few weeks before. While certainly not for every marketer, it is a great option to have available. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insiderin Social Facebook- 13 readers -
  • 4 Audience Targeting Tactics For Facebook App Install Ads

    … consideration to take into account when driving app installs within social media is the common hobbies and interests of your target audience. Some applications, such as a mobile game are easier to envision an audience for. Simply performing a quick search of “mobile games” under detailed targeting yields a wide array of audience interests to begin testing…

    PPC Heroin Social Facebook- 11 readers -
  • Why I Tested A Facebook Audience With Zero Targeting Restrictions

    … July 7, 2017 When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation. The options for targeting within Facebook are seemingly endless, providing an incredible…

    PPC Heroin Social Facebook- 16 readers -
  • The Marketer’s Guide to Targeting on the Web and Facebook

    … When it comes to successful advertising online, the way your ad looks will always matter. But targeting that ad to a specific audience is really the secret sauce in any effective digital marketing campaign. You can build an ad that combines an engaging, clickable headline; some I-need-to-know-more text; a captivating, colorful image; and a strong…

    The Content Strategistin Social- 12 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … and sites with the broader trend towards personalization, where data from various disparate platforms is brought together to develop insights that are targeted to the individual. Effectively integrating multiple data sources requires Big Data analytics and an understanding of what data truly matters in terms of producing positive customer-oriented…

    Marketing Technology Blog- 40 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 21 readers -
  • Flagging Whitelisted or Blacklisted Traffic Source Variables in Tracker

    … Thrive tracks the performance of custom variables such as keywords, geo-targets, site IDs, publishers, demographics, and much more from your traffic sources, but when you do something with those custom variables on those traffic source, such as blacklisting a particular underperforming keyword or increasing the bid of a well-performing geo target…

    Tom Fang/ iPyxel Creations- 21 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … promising keywords and when you take the Content plunge, Google will pair your target with the placements that most frequently lead to post-click conversions. Like we said, the placement relevance is the promise. High quality sites for only the most conversion-minded of customers. This means we’re targeting a smaller scope of content, especially…

    Carrie Albright/ PPC Heroin Google- 29 readers -
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