• Hit The Facebook Ad On The Head Every Time

      Facebook Ad Targeting is awesome. It is also complex. There is so much you can test and can see in Facebook. You can target based on interests, page likes, behaviors, characteristics, similarities, etc. The list seems endless. As you begin figuring out your Facebook strategy, here are a few tips and pointers to keep in mind about targeting.

      PPC Heroin Social- 6 readers -
  • Competitor RLSA: Stay Top of Mind for Site Visitors

    … if; nervous about low conversion rates low quality scores You can use aggressive keyword targeting around these competitive terms and should do so with little reservation. In other words, these users have been to the site and are technically in-market, so most queries around these terms should have little question as to what the intent…

    PPC Hero- 7 readers -
  • New to Twitter Ads? Get the Scoop on Targeting Options

    … October 24, 2017 This article is a reference guide to the targeting options available on Twitter today. Understanding the difference in the targeting options, as well as, how Twitter categorizes users in these buckets will help you sharpen your Twitter advertising knowledge and skills. Interests Interest targeting makes for a great place…

    PPC Heroin Social Twitter- 15 readers -
  • LiveRamp Advances Data Identity Resolution in a Safe Place

    … for targeting. Webb says the company will cross reference datasets to gain knowledge about a “type” of person who might, for example, be interested in a Ford F150 – a point of information about another person who fit into that same “type” category. Webb led a panel discussion on marketing efficiency and the impact of segmentation, personalization…

    Street Fight- 28 readers -
  • Adding Facebook Ad Block Lists

    … powerful targeting that one can use on Facebook. The Audience Network delivers ads in these main creative formats: Banner Interstitial Native In-stream video Rewarded videos Marketers can use their already uploaded creative and reach a larger group of users. If you have an audience that has worked really well for you in the past, this is a great way…

    PPC Heroin Social Facebook- 13 readers -
  • 4 Audience Targeting Tactics For Facebook App Install Ads

    … consideration to take into account when driving app installs within social media is the common hobbies and interests of your target audience. Some applications, such as a mobile game are easier to envision an audience for. Simply performing a quick search of “mobile games” under detailed targeting yields a wide array of audience interests to begin testing…

    PPC Heroin Social Facebook- 11 readers -
  • Why I Tested A Facebook Audience With Zero Targeting Restrictions

    … July 7, 2017 When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation. The options for targeting within Facebook are seemingly endless, providing an incredible…

    PPC Heroin Social Facebook- 16 readers -
  • The Marketer’s Guide to Targeting on the Web and Facebook

    … When it comes to successful advertising online, the way your ad looks will always matter. But targeting that ad to a specific audience is really the secret sauce in any effective digital marketing campaign. You can build an ad that combines an engaging, clickable headline; some I-need-to-know-more text; a captivating, colorful image…

    The Content Strategistin Social- 12 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … data, by using tracking tools to correlate social activities and campaigns. The point of all of these steps? To enable real-time segmentation and better targeting while also improving the site for future visitors. Putting Optimization into Practice As the marketer pulls in data, they can develop truly adaptive content that aligns with behaviors…

    Marketing Technology Blog- 40 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 21 readers -
  • Flagging Whitelisted or Blacklisted Traffic Source Variables in Tracker

    … Thrive tracks the performance of custom variables such as keywords, geo-targets, site IDs, publishers, demographics, and much more from your traffic sources, but when you do something with those custom variables on those traffic source, such as blacklisting a particular underperforming keyword or increasing the bid of a well-performing geo target…

    Tom Fang/ iPyxel Creations- 21 readers -
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