Targeting

    • LiveRamp Advances Data Identity Resolution in a Safe Place

      The data marketplace is nothing new, according to Benjamin Webb, head of data supply for identity resolution company LiveRamp. It’s the way that Acxiom company LiveRamp looks at the data marketplace a little differently that makes it uniquely valuable, Webb told Street Fight in a recent interview.

      Street Fight- 25 readers -
    • Adding Facebook Ad Block Lists

      September 19, 2017 If you’re new to Facebook, you’ll see familiar placement options to show your ads (Facebook, Instagram, & Messenger) along with Facebook’s Audience Network (think Google’s Display Network). The Audience Network places your ads can show across different websites who have opted into the audience network along with instant articles and video.

      PPC Hero- 11 readers -
  • New Facebook Ads Can Target Those who Visited Physical Store

    … enjoyed a meal a few weeks before. While certainly not for every marketer, it is a great option to have available. Michael Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insiderin Social Facebook- 13 readers -
  • 4 Audience Targeting Tactics For Facebook App Install Ads

    … consideration to take into account when driving app installs within social media is the common hobbies and interests of your target audience. Some applications, such as a mobile game are easier to envision an audience for. Simply performing a quick search of “mobile games” under detailed targeting yields a wide array of audience interests to begin testing…

    PPC Heroin Social Facebook- 11 readers -
  • Why I Tested A Facebook Audience With Zero Targeting Restrictions

    … July 7, 2017 When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation. The options for targeting within Facebook are seemingly endless, providing an incredible…

    PPC Heroin Social Facebook- 16 readers -
  • The Marketer’s Guide to Targeting on the Web and Facebook

    … When it comes to successful advertising online, the way your ad looks will always matter. But targeting that ad to a specific audience is really the secret sauce in any effective digital marketing campaign. You can build an ad that combines an engaging, clickable headline; some I-need-to-know-more text; a captivating, colorful image…

    The Content Strategistin Social- 12 readers -
  • Baking in “Intelligence” to Drive-to-Web Campaigns

    … holds is the ability to look not only at analytics, but also to consider the overall user experience and engagement. This is the key to attracting and retaining website visitors who take action, the ability to match content to consumer behaviors and demand. Companies need to pair their content to all available channels, whether it’s linear TV, OTT…

    Marketing Technology Blog- 40 readers -
  • Bidding in a Mobile Centric 2017

    … February 23, 2017 In early February, I hosted a Hanapin Marketing Webinar about the State of Mobile in 2017 and discussed numerous mobile changes and details to help take our mobile strategies to the next level. Since that discussion, I have continued to strategize on how I can improve results with the ever-changing landscape of mobile…

    PPC Heroin Paid Search Mobile Google- 21 readers -
  • Flagging Whitelisted or Blacklisted Traffic Source Variables in Tracker

    … Thrive tracks the performance of custom variables such as keywords, geo-targets, site IDs, publishers, demographics, and much more from your traffic sources, but when you do something with those custom variables on those traffic source, such as blacklisting a particular underperforming keyword or increasing the bid of a well-performing geo target…

    Tom Fang/ iPyxel Creations- 21 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … promising keywords and when you take the Content plunge, Google will pair your target with the placements that most frequently lead to post-click conversions. Like we said, the placement relevance is the promise. High quality sites for only the most conversion-minded of customers. This means we’re targeting a smaller scope of content, especially…

    Carrie Albright/ PPC Heroin Google- 28 readers -
  • LinkedIn Announces Changes to Endorsements Feature

    …, said the company improved targeting for the endorsements it suggests to users: We’ve improved targeting to suggest endorsements to connections that know the skills and your work best. This means the right connections are much more likely to validate you for the skills that you want to be recognized for. Tip: Check that your skills are listed…

    Inside Facebook- 14 readers -
  • Account-Based Marketing: a Guide to Digital Advertising Options

    … Have you been given a list of accounts to target from a B2B client? You can target those accounts directly across multiple platforms for an omni-channel approach. Let’s walk through your ABM (account-based marketing) options and how you can execute. Starting with social outlets, you can upload your list to Facebook, Twitter, and (somewhat…

    3Q Digital- 11 readers -
  • Twitter Event Targeting: Tap Into What’s Trending

    …. With event targeting, Twitter offers advertisers a way to reach the 313 million users who regularly flock to the site to chat about the day’s hottest happenings. Here’s how advertisers can use Twitter advertising to join the conversation surrounding live events. What Is Twitter Event Targeting? Event targeting allows advertisers to easily leverage…

    Nanigansin Social Twitter- 22 readers -
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