Targeting Rules

  • Amplero: Better Marketing Through Machine Learning

    … Marketers can say goodbye to the process of creating targeting rules. We all know the 80/20 rule when it comes to marketing. Twenty percent of your customers deliver eighty percent of the campaign result. But if you’re a marketer, how do you find that 20 percent? Better yet, how do you ensure the other eighty percent of your customers get…

    Marketing Technology Blog- 18 readers -
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