Tarmo Pihl

    • Why the Marriage of Social Media and Broadcast Is Critical to Television

      Interactivity is becoming more prevalent in our society. Shows like Q&A in Australia track and monitor the number of tweets that are directly linked to the show as it is aired, and viewers can tweet in with questions for the panel. In this example, you can see that broadcasters are using interactivity to their advantage by getting profound and valuable feedback from the ...

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