Tbrand Studios

  • Stand Out by Blending In: Making Native Advertising Work on Mobile

    … platforms. The smaller screen size is a challenging canvas. On desktop, for instance, a BuzzFeed sponsored “listicle” works well because the surface area gives ample room for “sponsored by” language and visual cues to delineate sponsored from editorial content. On mobile, it can be difficult to see through all the clutter, and consumers cannot always…

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