TBWA Worldwide is an international advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by William G. Tragos (American, Management), Claude Bonnange (French, Marketing), Uli Wiesendanger (Swiss, Creation), and Paolo Ajroldi (Italian, Client Services). The first letter of each founder's name provided the initials for the new organization. They were purchased by the Omnicom Group in 1993.
Posts about Tbwa
  • Look out ‘Serial': Agencies take a crack at podcasts

    … everyone from Ted Royers of Droga5 to Dan Wieden of Wieden+Kennedy. “The beauty of it is that advertising people are mostly pretty social, so it flows very well.” Each episode is downloaded about 1,200 times on average, according to Balser, with the top five episodes closer to 10,000 each. Balser has recorded more than 190 episodes so far…

    Tanya Dua/ Digiday- 11 readers -
  • TBWA New York CEO Rob Schwartz: ‘I’m not a manager’

    … every problem? The person who has the problem is in the best position to fix it. If I do it, I’m just enabling them. I’ll happily walk into every fire, but maybe you can solve your own fire. You’re being touted as the turnaround agent for TBWA New York. Listen, there are very few people that come in and just turn it around. Only one person did…

    Shareen Pathak/ Digiday- 7 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    …, partner & chief digital officer, Deutsch LA Cynthia Augustine, chief talent officer, FCB Chris Wexler, director of media strategy, Cramer-Kresselt Rohit Thawani, director of digital & social, TBWA Sophie Kleber, executive director, product & innovation, Huge Ivan Perez-Armindariz, chief digital officer, CP+B For more information…

    Digiday- 10 readers -
  • LBMA Podcast: Amazon Home Services, Retail Prophet

    …; Drones in TGI Fridays; Shazam goes in-store with Mood Media; Decorate the Crystal Tree from an app; Hike with me + ShowUp make the solo outing a thing of the past; Audi’s new car sharing platform; Fujitsu turns light into image recognition. Our resource of the week is 3D printed maps for the blind. Our special guest is Retail prophet Doug Stephens…

    Asif Khan/ Street Fightin Google- 9 readers -
  • The sorry recent history of sexist video game ads

    … for their sexist portrayal of women: Playstation Vita (again) Playstation has a history here. In 2012, it debuted this incredibly sexist ad via TBWA/Paris that featured a woman with not one set of breasts but two. “Touch both sides” was the tagline. Dead Island: Riptide This title last year decided to market the game by adding a special surprise…

    Shareen Pathak/ Digiday- 20 readers -
  • McCann London CEO: We’re in the content business

    … This is “View from the Top,” the latest in a Digiday series featuring creative leaders talking about their career paths and leadership perspectives. Read previous interviews here. Since joining McCann London last May from TWBA London, Zaid Al-Zaidy has risen quickly up the ranks, going from chief strategy officer to CEO in the space of five…

    Chris Smith/ Digidayin Content- 5 readers -
  • What Facebook’s new unfollow feature means for brands, publishers

    … about a publishers’ popularity than some objective definition of its worth. As the rioting in Ferguson, Missouri, from earlier this year was essentially muted on the platform in favor of Ice Bucket Challenge videos, Facebook’s filter bubble can at times hide important stories. Many agencies execs welcomed the change, with Jill Sherman, DigitasLBi’s…

    John Mcdermott/ Digidayin Social Facebook- 7 readers -
  • The favorite creative brainstorming tools of agencies

    …. The platform has been spun off and is now a functioning startup, with companies including Lyft, Initiative and TMS using it. “As designers and developers, our staff have high expectations for the software that they use, demanding the same usability in the workplace that they’re accustomed to on their favorite apps,” said Huge CEO Aaron Shapiro. “It’s our…

    Shareen Pathak/ Digiday- 6 readers -
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