TBWA Worldwide is an international advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by William G. Tragos (American, Management), Claude Bonnange (French, Marketing), Uli Wiesendanger (Swiss, Creation), and Paolo Ajroldi (Italian, Client Services). The first letter of each founder's name provided the initials for the new organization. They were purchased by the Omnicom Group in 1993.
Posts about Tbwa
  • Look out ‘Serial': Agencies take a crack at podcasts

    … strategy director, and Luke Eid, its global director of innovation. The show is targeted at its clients, marketing enthusiasts and especially at TBWA’s 12,000 employees spread across its 300 offices around the globe. The show has uploaded five episodes to Soundcloud so far, focusing on topics ranging from health and wearable technology to the automotive…

    Tanya Dua/ Digiday- 13 readers -
  • TBWA New York CEO Rob Schwartz: ‘I’m not a manager’

    … executive in Troy Ruhanen, hopes he can bring that magic to the Big Apple, where TBWA’s performance hasn’t been thriving recently. Just 70 hours into his new role, Schwartz talked to Digiday about leadership, work philosophy and character assassination in Internet comment sections. Congrats on the new gig. You’re probably one of the few people…

    Shareen Pathak/ Digiday- 8 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    …, partner & chief digital officer, Deutsch LA Cynthia Augustine, chief talent officer, FCB Chris Wexler, director of media strategy, Cramer-Kresselt Rohit Thawani, director of digital & social, TBWA Sophie Kleber, executive director, product & innovation, Huge Ivan Perez-Armindariz, chief digital officer, CP+B For more information…

    Digiday- 13 readers -
  • LBMA Podcast: Amazon Home Services, Retail Prophet

    …:00 7. The Crystal Tree – teamLab 27:30 8. Hikewith.me & ShowUp apps 29:35 9. Audi’s new car sharing system 31:50 10. Fujitsu’s “Light labeling system” 34:50 Special Guest: Doug Stephens of RetailProphet 40:45 Top stories: 1. Amazon 47:50 2. Drones 53:50 3. Audi 60:45 Resource of the week Japanese Cartographers Create Printable 3D Maps for the Blind 70:00 …

    Asif Khan/ Street Fightin Google- 11 readers -
  • The sorry recent history of sexist video game ads

    … for their sexist portrayal of women: Playstation Vita (again) Playstation has a history here. In 2012, it debuted this incredibly sexist ad via TBWA/Paris that featured a woman with not one set of breasts but two. “Touch both sides” was the tagline. Dead Island: Riptide This title last year decided to market the game by adding a special surprise…

    Shareen Pathak/ Digiday- 22 readers -
  • McCann London CEO: We’re in the content business

    … comparison site Momondo has also helped show the agency isn’t just a producer of clever TV spots, but digital applications too. For his part Al-Zaidy, who initially dreamed of being an international art dealer, got his first taste of the industry at Unilever as a marketing trainee. After 8 years on the client side, he stepped into the agency world…

    Chris Smith/ Digidayin Content- 6 readers -
  • What Facebook’s new unfollow feature means for brands, publishers

    … group director for social and content strategy, saying it will provide useful data as to what users don’t like and thus help reduce wasted ad spend. “Brands on facebook will be forced to get more creative or pay for it,” according to TBWA\Chiat\Day’s director of digital strategy Rohit Thawani. “It’s about time.” So while the poor will get poorer, the rich will get richer (namely, Facebook itself). The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. …

    John Mcdermott/ Digidayin Social Facebook- 9 readers -
  • The favorite creative brainstorming tools of agencies

    … veteran Rafael Jimenez recently scored a $150,000 investment from Havas for Seenapse, a new app and website that seeks to make the internal agency brainstorming process a little easier by letting users “connect the dots” between inspirational things they see online. “People come up with ideas by combining ideas,” said Jimenez. “But I was frustrated…

    Shareen Pathak/ Digiday- 7 readers -
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