Tbwa

TBWA Worldwide is an international advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The Agency is a unit of Omnicom Group, the world's largest advertising agency holding company. It was founded in 1970 in Paris, France, by William G. Tragos (American, Management), Claude Bonnange (French, Marketing), Uli Wiesendanger (Swiss, Creation), and Paolo Ajroldi (Italian, Client Services). The first letter of each founder's name provided the initials for the new organization. They were purchased by the Omnicom Group in 1993.
Posts about Tbwa
  • Look out ‘Serial': Agencies take a crack at podcasts

    … Agencies are getting in on the podcast game. TBWA has unveiled its own series, while R/GA is in the production stage. Huge’s content strategy team is also brainstorming on one of their own. And while it would be tempting to blame the success of “Serial,” nearly 13 million Americans reported listening to podcasts daily last year — before…

    Tanya Dua/ Digiday- 13 readers -
  • TBWA New York CEO Rob Schwartz: ‘I’m not a manager’

    … every problem? The person who has the problem is in the best position to fix it. If I do it, I’m just enabling them. I’ll happily walk into every fire, but maybe you can solve your own fire. You’re being touted as the turnaround agent for TBWA New York. Listen, there are very few people that come in and just turn it around. Only one person did…

    Shareen Pathak/ Digiday- 8 readers -
  • Execs from AKQA, Huge, CP+B, TBWA to speak at the Digiday Agency Summit

    …, partner & chief digital officer, Deutsch LA Cynthia Augustine, chief talent officer, FCB Chris Wexler, director of media strategy, Cramer-Kresselt Rohit Thawani, director of digital & social, TBWA Sophie Kleber, executive director, product & innovation, Huge Ivan Perez-Armindariz, chief digital officer, CP+B For more information…

    Digiday- 13 readers -
  • LBMA Podcast: Amazon Home Services, Retail Prophet

    …. Show Notes: Top stories of the week 1. “Europe is Just Next Door” campaign TBWA + SNCP (Paris) 10:40 2. Amazon getting into “local services” 13:20 3. Hexoskin – Arctic Smart Shirt 15:35 4. Giant billboard in Times Square – Interact with Google’s Androidify app 19:00 5. TGI Fridays – Mistletoe drones 22:00 6. Shazam + Mood Media = Shazam In-store 24…

    Asif Khan/ Street Fightin Google- 12 readers -
  • The sorry recent history of sexist video game ads

    … for their sexist portrayal of women: Playstation Vita (again) Playstation has a history here. In 2012, it debuted this incredibly sexist ad via TBWA/Paris that featured a woman with not one set of breasts but two. “Touch both sides” was the tagline. Dead Island: Riptide This title last year decided to market the game by adding a special surprise…

    Shareen Pathak/ Digiday- 26 readers -
  • McCann London CEO: We’re in the content business

    … with Mother, then RKCR/Y&R, Saint Digital and TBWA\London. Here, Al-Zaidy gives us his thoughts on turning a big agency around and keeping things fun. What was the challenge you had when taking over? We suffered a little bit from the “big effect,” which was highlighted all the negatives; slow, old-fashioned, not as digitally enabled. But actually…

    Chris Smith/ Digidayin Content- 7 readers -
  • What Facebook’s new unfollow feature means for brands, publishers

    … group director for social and content strategy, saying it will provide useful data as to what users don’t like and thus help reduce wasted ad spend. “Brands on facebook will be forced to get more creative or pay for it,” according to TBWA\Chiat\Day’s director of digital strategy Rohit Thawani. “It’s about time.” So while the poor will get poorer, the rich will get richer (namely, Facebook itself). The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. …

    John Mcdermott/ Digidayin Social Facebook- 10 readers -
  • The favorite creative brainstorming tools of agencies

    … with other people’s heads.” \Magnet At TBWA, \Magnet is the Omnicom agency’s internal home for what it dubs “metal worthy work.” The brainchild of John Hunt, Rob Schwartz and Peter Souter, the awards-focused site lets you see examples of what has won, and share tips and advice on entering work. “It is meant to encourage, inspire and educate our teams…

    Shareen Pathak/ Digiday- 7 readers -
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