Teams And Skills

    • 9 Questions Every Content Marketing Job Candidate Should Ask

      There I sat. Palms sweating. Heartbeat racing. Mind spinning. My first content marketing job interview. I was prepared (for the most part). I had practiced and reviewed everything about marketing I had learned up until that point. My jargon and marketing-speak were on point, I knew what KPI, SEO, and USP stood for; I knew that proven value, ROI, and data were the lifeblood ...

      Content Marketing Institute- 19 readers -
    • 7 Steps to Building a Content Marketing Culture That Works

      If you’ve ever worked with a company where no one knows who is supposed to own what content or how content aligns with company objectives, you’ve probably seen tension build between departments and within teams, and you’ve probably seen content produced that’s aimless and inconsistent. In large B2B organizations especially, no one person or team owns all the content.

      Andy Betts/ Content Marketing Institute- 10 readers -
  • Hire for 4 Uncommon Content Marketing Roles

    … CONTENT: The Content Marketing Book of Answers: Managing Your Content How We Used Content to Hire 30 People in One Year This article originally appeared in the June issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post Hire for 4 Uncommon Content Marketing Roles appeared first on Content Marketing Institute. …

    Dawn Papandrea/ Content Marketing Institute- 14 readers -
  • How We Used Content to Hire 30 People in One Year

    …. This way, we can compare apples to apples and review more easily. We also have our team of 15 full-time editors take turns reviewing to get a diverse set of opinions and to keep all the work from falling onto one person’s plate. HANDPICKED RELATED CONTENT: Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers) Hiring…

    Content Marketing Institute- 7 readers -
  • The Miles Davis Approach to Content Marketing Strategy

    … Unthinkable Behaviors Behind Truly Creative Content Marketers 1. Leadership = Team + Vision Miles Davis was an international star by age 32, the highest-paid musician of his generation. He arrived at that place for two reasons other than his ability to play a sweet trumpet solo: 1) his ability to spot great talent, and 2) his understanding of where…

    Content Marketing Institutein Content- 23 readers -
  • Elevate Your Marketing Career: 5 Ways to Invest in You

    … New Skills Consider the people you work with as their own persona As marketers, we are (hopefully) always keeping our prospects and customers front and center in everything we do. But are you doing this with people you work with? Are you considering what your co-workers care about? You’ll be perceived as valuable if you are valuable to that person…

    Michele Linn/ Content Marketing Institute- 9 readers -
  • What Should Marketers Look for in a Content Strategist?

    … The day has come: Your boss signed off on your proposal to get the help your marketing team needs from a content strategist. Great! Gulp. What skills should you look for in a content strategist? What are some good questions to ask? Where and how can you find the right help? Here’s advice from some of the experts who spoke at the 2016…

    Content Marketing Institutein Content- 14 readers -
  • Why You Need Two Types of Content Strategist

    … types: front-end and back-end. If you’re a marketer who treats your organization’s content as a business asset, you need to understand both types of strategist so you can bring in the right kind of help at the right time or develop the appropriate skills in-house. RECOMMENDED FOR YOU: 4 Tips for Hiring a Content Strategist with the Skills You…

    Content Marketing Institutein Content- 17 readers -
  • Align All Your Messaging With This Simple (& Fun) Tool

    … SPONSORS: How Content Marketing Hubs Enable Exceptional Customer Experiences All marketing content and customer experiences start with business objectives. The right CMS can help your marketing team more effectively develop a marketing plan to meet those objectives, and then create and deliver all of the content needed to support the plan. That’s…

    Content Marketing Institute- 8 readers -
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