Teams And Skills

  • Elevate Your Marketing Career: 5 Ways to Invest in You

    … greater than that. And, yes, we likely know that intrinsically, but how do we show others? How do we elevate ourselves – and, by proxy, our peers – so people know the value of content professionals? HANDPICKED RELATED CONTENT: New Era of Marketing Requires New Skills Consider the people you work with as their own persona As marketers, we…

    Michele Linn/ Content Marketing Institute- 14 readers -
  • 6 Steps to Find the Perfect Content Marketing Pro

    … a stellar marketer who will help your brand benefit from content marketing. HANDPICKED RELATED CONTENT: 10 Content Marketing Roles for the Next 10 Years Step 1: Define your needs Consider what sort of employee you need. While this varies from one organization to the next, general skills that you should seek include: Storyteller – Given…

    Content Marketing Institutein Content- 17 readers -
  • 9 Questions Every Content Marketing Job Candidate Should Ask

    …. Asking the right questions at the end of an interview shows just how much you, a professional marketer, are aware of what a marketing team is responsible for. Interviewers and marketing managers want to know that you have the experience to dig deeper and learn about what it’ll take to be successful in the position. Furthermore, you’ll receive…

    Content Marketing Institute- 23 readers -
  • 7 Steps to Building a Content Marketing Culture That Works

    …, within their area of expertise, to the success of your content marketing strategy. Define all roles according to the unique skill sets of your people, including any number of hybrid skill sets growing out of disciplines like PR and SEO. More on how to organize effective content teams at scale: The Basics of Digital Governance: What Content…

    Andy Betts/ Content Marketing Institute- 16 readers -
  • Hire for 4 Uncommon Content Marketing Roles

    … We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Social journalist Job summary: A traditional journalist who understands the art and science of building audiences online Responsibilities: Combine journalism skills…

    Dawn Papandrea/ Content Marketing Institute- 19 readers -
  • How We Used Content to Hire 30 People in One Year

    …. This way, we can compare apples to apples and review more easily. We also have our team of 15 full-time editors take turns reviewing to get a diverse set of opinions and to keep all the work from falling onto one person’s plate. HANDPICKED RELATED CONTENT: Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers) Hiring…

    Content Marketing Institute- 13 readers -
  • The Miles Davis Approach to Content Marketing Strategy

    … Unthinkable Behaviors Behind Truly Creative Content Marketers 1. Leadership = Team + Vision Miles Davis was an international star by age 32, the highest-paid musician of his generation. He arrived at that place for two reasons other than his ability to play a sweet trumpet solo: 1) his ability to spot great talent, and 2) his understanding of where…

    Content Marketing Institutein Content- 24 readers -
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