Teams And Skills

  • Elevate Your Marketing Career: 5 Ways to Invest in You

    … greater than that. And, yes, we likely know that intrinsically, but how do we show others? How do we elevate ourselves – and, by proxy, our peers – so people know the value of content professionals? HANDPICKED RELATED CONTENT: New Era of Marketing Requires New Skills Consider the people you work with as their own persona As marketers, we…

    Michele Linn/ Content Marketing Institute- 21 readers -
  • 6 Steps to Find the Perfect Content Marketing Pro

    …, but if you follow this process, you can be confident that you have identified a content marketer who will be able to tell your story and help your organization grow. Want to help your content marketing team continue to learn and grow? Encourage them to subscribe to CMI’s free daily or weekly digest newsletter. Cover image by Ryan McGuire via Bells Design Gratisography The post 6 Steps to Find the Perfect Content Marketing Pro appeared first on Content Marketing Institute. …

    Content Marketing Institutein Content- 20 readers -
  • This Week in Content Marketing: The Battle for Custom Content

    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss the ongoing battle among publishers, agencies, and brands to dominate the content space and gain audience mindshare. In other news, while The New York Times releases its annual health report, we define the true role of the journalist.

    Joe Pulizzi/ Content Marketing Institute- 60 readers -
  • 9 Questions Every Content Marketing Job Candidate Should Ask

    …. Asking the right questions at the end of an interview shows just how much you, a professional marketer, are aware of what a marketing team is responsible for. Interviewers and marketing managers want to know that you have the experience to dig deeper and learn about what it’ll take to be successful in the position. Furthermore, you’ll receive…

    Content Marketing Institute- 26 readers -
  • 7 Steps to Building a Content Marketing Culture That Works

    …; their content when no one owns all the #content says @andybetts1. Click To Tweet In an ideal content culture that’s driven by a unified process, the following things should be agreed on and documented: Read on for suggestions related to each element. 1. Build a message ‘house’ One way to help your marketing team unify its content efforts across…

    Andy Betts/ Content Marketing Institute- 28 readers -
  • Hire for 4 Uncommon Content Marketing Roles

    … We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Social journalist Job summary: A traditional journalist who understands the art and science of building audiences online Responsibilities: Combine journalism skills…

    Dawn Papandrea/ Content Marketing Institute- 23 readers -
  • How We Used Content to Hire 30 People in One Year

    …. This way, we can compare apples to apples and review more easily. We also have our team of 15 full-time editors take turns reviewing to get a diverse set of opinions and to keep all the work from falling onto one person’s plate. HANDPICKED RELATED CONTENT: Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers) Hiring…

    Content Marketing Institute- 21 readers -
  • The Miles Davis Approach to Content Marketing Strategy

    … Unthinkable Behaviors Behind Truly Creative Content Marketers 1. Leadership = Team + Vision Miles Davis was an international star by age 32, the highest-paid musician of his generation. He arrived at that place for two reasons other than his ability to play a sweet trumpet solo: 1) his ability to spot great talent, and 2) his understanding of where…

    Content Marketing Institutein Content- 27 readers -
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