Teams And Skills

  • Hire for 4 Uncommon Content Marketing Roles

    … CONTENT: The Content Marketing Book of Answers: Managing Your Content How We Used Content to Hire 30 People in One Year This article originally appeared in the June issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post Hire for 4 Uncommon Content Marketing Roles appeared first on Content Marketing Institute. …

    Dawn Papandrea/ Content Marketing Institute- 12 readers -
  • How We Used Content to Hire 30 People in One Year

    …. This way, we can compare apples to apples and review more easily. We also have our team of 15 full-time editors take turns reviewing to get a diverse set of opinions and to keep all the work from falling onto one person’s plate. HANDPICKED RELATED CONTENT: Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers) Hiring…

    Content Marketing Institute- 6 readers -
  • The Miles Davis Approach to Content Marketing Strategy

    … ever recorded, and they don’t all have to do with pure musical talent. The story behind this landmark record and its universal appeal can be broken down into several critical lessons for content marketers. The following are key lessons for keeping your content marketing strategy more hotsy-totsy than wet blanket. HANDPICKED RELATED CONTENT: 3…

    Content Marketing Institutein Content- 18 readers -
  • Elevate Your Marketing Career: 5 Ways to Invest in You

    … New Skills Consider the people you work with as their own persona As marketers, we are (hopefully) always keeping our prospects and customers front and center in everything we do. But are you doing this with people you work with? Are you considering what your co-workers care about? You’ll be perceived as valuable if you are valuable to that person…

    Michele Linn/ Content Marketing Institute- 8 readers -
  • What Should Marketers Look for in a Content Strategist?

    … hiring a content strategy consultant or consulting company who could help you hire someone. Model your job descriptions on other companies’ job postings in content strategy and information architecture. After you’ve identified some candidates, sift out those who can think both abstractly and analytically, who are excellent problem solvers, who dig…

    Content Marketing Institutein Content- 11 readers -
  • Why You Need Two Types of Content Strategist

    … types: front-end and back-end. If you’re a marketer who treats your organization’s content as a business asset, you need to understand both types of strategist so you can bring in the right kind of help at the right time or develop the appropriate skills in-house. RECOMMENDED FOR YOU: 4 Tips for Hiring a Content Strategist with the Skills You…

    Content Marketing Institutein Content- 14 readers -
  • Align All Your Messaging With This Simple (& Fun) Tool

    … SPONSORS: How Content Marketing Hubs Enable Exceptional Customer Experiences All marketing content and customer experiences start with business objectives. The right CMS can help your marketing team more effectively develop a marketing plan to meet those objectives, and then create and deliver all of the content needed to support the plan. That’s…

    Content Marketing Institute- 7 readers -
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