Teams And Skills

  • Elevate Your Marketing Career: 5 Ways to Invest in You

    … greater than that. And, yes, we likely know that intrinsically, but how do we show others? How do we elevate ourselves – and, by proxy, our peers – so people know the value of content professionals? HANDPICKED RELATED CONTENT: New Era of Marketing Requires New Skills Consider the people you work with as their own persona As marketers, we…

    Michele Linn/ Content Marketing Institute- 21 readers -
  • 6 Steps to Find the Perfect Content Marketing Pro

    … a stellar marketer who will help your brand benefit from content marketing. HANDPICKED RELATED CONTENT: 10 Content Marketing Roles for the Next 10 Years Step 1: Define your needs Consider what sort of employee you need. While this varies from one organization to the next, general skills that you should seek include: Storyteller – Given…

    Content Marketing Institutein Content- 20 readers -
  • 9 Questions Every Content Marketing Job Candidate Should Ask

    …. Asking the right questions at the end of an interview shows just how much you, a professional marketer, are aware of what a marketing team is responsible for. Interviewers and marketing managers want to know that you have the experience to dig deeper and learn about what it’ll take to be successful in the position. Furthermore, you’ll receive…

    Content Marketing Institute- 26 readers -
  • 7 Steps to Building a Content Marketing Culture That Works

    …; their content when no one owns all the #content says @andybetts1. Click To Tweet In an ideal content culture that’s driven by a unified process, the following things should be agreed on and documented: Read on for suggestions related to each element. 1. Build a message ‘house’ One way to help your marketing team unify its content efforts across…

    Andy Betts/ Content Marketing Institute- 28 readers -
  • Hire for 4 Uncommon Content Marketing Roles

    … We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Social journalist Job summary: A traditional journalist who understands the art and science of building audiences online Responsibilities: Combine journalism skills…

    Dawn Papandrea/ Content Marketing Institute- 23 readers -
  • How We Used Content to Hire 30 People in One Year

    …. This way, we can compare apples to apples and review more easily. We also have our team of 15 full-time editors take turns reviewing to get a diverse set of opinions and to keep all the work from falling onto one person’s plate. HANDPICKED RELATED CONTENT: Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers) Hiring…

    Content Marketing Institute- 21 readers -
  • The Content Marketing Book of Answers: Managing Your Content

    Most experienced content marketers recognize that any goals that their content helps them achieve are likely the result of hard work and planning – much of which, ideally, gets done at the start. But that doesn’t mean even the most seasoned experts don’t have questions when it comes to how to set their team up for optimal success, or how to keep their content operations running smoothly.

    Jodi Harris/ Content Marketing Institute- 22 readers -
  • The Miles Davis Approach to Content Marketing Strategy

    … ever recorded, and they don’t all have to do with pure musical talent. The story behind this landmark record and its universal appeal can be broken down into several critical lessons for content marketers. The following are key lessons for keeping your content marketing strategy more hotsy-totsy than wet blanket. HANDPICKED RELATED CONTENT: 3…

    Content Marketing Institutein Content- 27 readers -
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