Teams And Skills

  • 9 Questions Every Content Marketing Job Candidate Should Ask

    …. Asking the right questions at the end of an interview shows just how much you, a professional marketer, are aware of what a marketing team is responsible for. Interviewers and marketing managers want to know that you have the experience to dig deeper and learn about what it’ll take to be successful in the position. Furthermore, you’ll receive…

    Content Marketing Institute- 23 readers -
  • 7 Steps to Building a Content Marketing Culture That Works

    …; their content when no one owns all the #content says @andybetts1. Click To Tweet In an ideal content culture that’s driven by a unified process, the following things should be agreed on and documented: Read on for suggestions related to each element. 1. Build a message ‘house’ One way to help your marketing team unify its content efforts across…

    Andy Betts/ Content Marketing Institute- 12 readers -
  • Hire for 4 Uncommon Content Marketing Roles

    … We connected with thought leaders to talk about their content marketing hiring wish lists. Here are four of the uncommon positions they have or would like to have on their teams. Social journalist Job summary: A traditional journalist who understands the art and science of building audiences online Responsibilities: Combine journalism skills…

    Dawn Papandrea/ Content Marketing Institute- 16 readers -
  • How We Used Content to Hire 30 People in One Year

    …. This way, we can compare apples to apples and review more easily. We also have our team of 15 full-time editors take turns reviewing to get a diverse set of opinions and to keep all the work from falling onto one person’s plate. HANDPICKED RELATED CONTENT: Why Strong Writing Is a Skill to Prioritize in 2016 (And How to Hire Great Writers) Hiring…

    Content Marketing Institute- 10 readers -
  • The Miles Davis Approach to Content Marketing Strategy

    … Unthinkable Behaviors Behind Truly Creative Content Marketers 1. Leadership = Team + Vision Miles Davis was an international star by age 32, the highest-paid musician of his generation. He arrived at that place for two reasons other than his ability to play a sweet trumpet solo: 1) his ability to spot great talent, and 2) his understanding of where…

    Content Marketing Institutein Content- 24 readers -
  • Elevate Your Marketing Career: 5 Ways to Invest in You

    … New Skills Consider the people you work with as their own persona As marketers, we are (hopefully) always keeping our prospects and customers front and center in everything we do. But are you doing this with people you work with? Are you considering what your co-workers care about? You’ll be perceived as valuable if you are valuable to that person…

    Michele Linn/ Content Marketing Institute- 11 readers -
  • What Should Marketers Look for in a Content Strategist?

    … The day has come: Your boss signed off on your proposal to get the help your marketing team needs from a content strategist. Great! Gulp. What skills should you look for in a content strategist? What are some good questions to ask? Where and how can you find the right help? Here’s advice from some of the experts who spoke at the 2016…

    Content Marketing Institutein Content- 17 readers -
  • Why You Need Two Types of Content Strategist

    … types: front-end and back-end. If you’re a marketer who treats your organization’s content as a business asset, you need to understand both types of strategist so you can bring in the right kind of help at the right time or develop the appropriate skills in-house. RECOMMENDED FOR YOU: 4 Tips for Hiring a Content Strategist with the Skills You…

    Content Marketing Institutein Content- 19 readers -
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