Tech Content Marketing

  • Can a 61-Episode Documentary Series Save Ericsson?

    … the common link in these three stories? Ericsson. Yes, that Ericsson, the faded consumer electronic company. But with a newfound commitment to content marketing, the company is starting to make a consumer-facing comeback. Those three stories make up a very small slice of Ericsson’s new 61-episode documentary web series, Capturing the Networked Society…

    Celine Roque/ The Content Strategist- 23 readers -
  • Uber’s Hiring an Editor to Develop Owned Content Under David Plouffe

    … In 2015, the maxim of “everyone’s a publisher” is quickly being replaced with “everyone’s a media company,” as a number of brands go all-in on content marketing by building robust editorial and creative teams. First it was Marriott. Then it was Starbucks. Now it’s a slew of others, including Casper, Dollar Shave Club, and Uber, which recently…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
  • Your Twitter Chat May Feel Like Herding Cats, But It Doesn’t Have To

    … More than five years ago, social media and digital marketing author/guru Marsha Collier decided the future of customer service was online. Collier, who was named one of the top 10 women social media influencers by Forbes in 2011, ultimately wrote a book called The Ultimate Online Customer Service Guide. In December 2009, as part of her research…

    Mason Lerner/ The Content Strategistin Social Content Twitter- 26 readers -
  • The Best Branded Content of January

    … in right swipes. These results are, of course, 100 percent reliable because why would a razor brand want to mislead us about girls preferring clean-shaven guys? But still, it’s fun, compelling stuff—the kind of data-driven content that’s straight out of the OkTrends playbook. In January, Squarespace decided to bring a wild idea to life: an album…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 47 readers -
  • This Piece of Branded Content Made Me Fall in Love

    … company. Another camera company might be tempted to talk about its great cameras and the awesome footage you can shoot with them—even showing some of that footage—but instead, GoPro eschewed the sales pitch and shared the story of a Hawaiian man and his adorable pet pig, Kama, who loves surfing. The tale tugs at your heartstrings, and guess what…

    Shane Snow/ The Content Strategistin Content- 14 readers -
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