Tech Content Marketing

  • Can a 61-Episode Documentary Series Save Ericsson?

    … the common link in these three stories? Ericsson. Yes, that Ericsson, the faded consumer electronic company. But with a newfound commitment to content marketing, the company is starting to make a consumer-facing comeback. Those three stories make up a very small slice of Ericsson’s new 61-episode documentary web series, Capturing the Networked Society…

    Celine Roque/ The Content Strategist- 22 readers -
  • Uber’s Hiring an Editor to Develop Owned Content Under David Plouffe

    … posted a job listing on its website for editorial director, as reported by the International Business Times. It turns out that editorial director will report to David Plouffe, the mastermind behind President Obama’s social-savvy 2008 presidential campaign. According to the job description, it’s a substantial position that includes building…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
  • Your Twitter Chat May Feel Like Herding Cats, But It Doesn’t Have To

    … More than five years ago, social media and digital marketing author/guru Marsha Collier decided the future of customer service was online. Collier, who was named one of the top 10 women social media influencers by Forbes in 2011, ultimately wrote a book called The Ultimate Online Customer Service Guide. In December 2009, as part of her research…

    Mason Lerner/ The Content Strategistin Social Content Twitter- 25 readers -
  • The Best Branded Content of January

    … their marketing budget on a big-time Super Bowl ad. The final product is pretty much what you’d expect when you try to cram 37 brands into a 30-second spot, but the real gem is Plaza’s sarcastic, self-aware hype (anti-hype?) in the videos leading up to the finale. Star Seattle Seahawks running back Marshawn Lynch has been refusing to talk to the press all year…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 45 readers -
  • This Piece of Branded Content Made Me Fall in Love

    … compelling stories with its products. But this story would be just as great if it were brought to you by the surfboard company, whose product also plays an integral role. Regardless of medium and category, clever content marketers should have no excuse for “telling” their brand over “showing.” What makes content marketing different (better) than just…

    Shane Snow/ The Content Strategistin Content- 14 readers -
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