Tech Content Marketing

  • Can a 61-Episode Documentary Series Save Ericsson?

    … to exemplify.” To exemplify, Magnusson and the rest of the company had a difficult choice: They could either describe their technology and infrastructure or showcase how that technology could lead to creative possibilities. With Capturing the Networked Society, Ericsson chose the latter. One episode, which you can watch below, follows Topher…

    Celine Roque/ The Content Strategist- 20 readers -
  • Uber’s Hiring an Editor to Develop Owned Content Under David Plouffe

    … In 2015, the maxim of “everyone’s a publisher” is quickly being replaced with “everyone’s a media company,” as a number of brands go all-in on content marketing by building robust editorial and creative teams. First it was Marriott. Then it was Starbucks. Now it’s a slew of others, including Casper, Dollar Shave Club, and Uber, which recently…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
  • Your Twitter Chat May Feel Like Herding Cats, But It Doesn’t Have To

    … More than five years ago, social media and digital marketing author/guru Marsha Collier decided the future of customer service was online. Collier, who was named one of the top 10 women social media influencers by Forbes in 2011, ultimately wrote a book called The Ultimate Online Customer Service Guide. In December 2009, as part of her research…

    Mason Lerner/ The Content Strategistin Social Content Twitter- 22 readers -
  • The Best Branded Content of January

    … in right swipes. These results are, of course, 100 percent reliable because why would a razor brand want to mislead us about girls preferring clean-shaven guys? But still, it’s fun, compelling stuff—the kind of data-driven content that’s straight out of the OkTrends playbook. In January, Squarespace decided to bring a wild idea to life: an album…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 38 readers -
  • This Piece of Branded Content Made Me Fall in Love

    … compelling stories with its products. But this story would be just as great if it were brought to you by the surfboard company, whose product also plays an integral role. Regardless of medium and category, clever content marketers should have no excuse for “telling” their brand over “showing.” What makes content marketing different (better) than just…

    Shane Snow/ The Content Strategistin Content- 14 readers -
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