Tech Content Marketing

  • Can a 61-Episode Documentary Series Save Ericsson?

    …. The series focuses on narratives from 25 different countries, covering a range of topics including healthcare, agriculture, and transportation. While some episodes profile familiar brands such as Wikipedia, Maersk, Adidas, and Airbnb, there are also more personal videos with subjects like the daily routine of a rescued dog. What’s compelling about…

    Celine Roque/ The Content Strategist- 22 readers -
  • Uber’s Hiring an Editor to Develop Owned Content Under David Plouffe

    … In 2015, the maxim of “everyone’s a publisher” is quickly being replaced with “everyone’s a media company,” as a number of brands go all-in on content marketing by building robust editorial and creative teams. First it was Marriott. Then it was Starbucks. Now it’s a slew of others, including Casper, Dollar Shave Club, and Uber, which recently…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
  • Your Twitter Chat May Feel Like Herding Cats, But It Doesn’t Have To

    … More than five years ago, social media and digital marketing author/guru Marsha Collier decided the future of customer service was online. Collier, who was named one of the top 10 women social media influencers by Forbes in 2011, ultimately wrote a book called The Ultimate Online Customer Service Guide. In December 2009, as part of her research…

    Mason Lerner/ The Content Strategistin Social Content Twitter- 25 readers -
  • The Best Branded Content of January

    … dudes or clean-shaven chaps. The analysis of 100,000 guys between 18 and 24 found that those who keep it clean get 37 percent more matches. To take things a step further, Gillette recruited those scruffy dudes, shaved them, and added some clean-shaven pics to their Tinder profiles. The result? The clean-shaven pics led to a 19 percent lift…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 43 readers -
  • This Piece of Branded Content Made Me Fall in Love

    …. That’s because when faced with the ongoing dilemma of “How much do we integrate our brand into the content?,” it’s much better to use the brand’s products to craft an amazing story than to talk about the products themselves. Case in point—this video of a pig surfing: <br /> This is a terrific piece of branded content by GoPro, the camera…

    Shane Snow/ The Content Strategistin Content- 14 readers -
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