Technical

    • Faceted navigation for SEO best practices

      For all large websites, crawl efficiency is key to SEO performance. A well-optimised architecture and smart internal linking strategy will enable users to navigate to their destination with fewer clicks and w ...

      SEOgadgetin SEO- 27 readers -
  • Manipulating the Data Layer: JavaScript Variables & Enhanced Ecommerce

    … This post sets out to solve a very specific problem: namely, how to balance the competing demands of a platform-agnostic Data Layer and the Enhanced Ecommerce plugin for Google Analytics. This might sound niche, but you’d be surprised how many large ecommerce websites using Google Tag Manager eventually run into this challenge. The Problem…

    Tom Bennet/ SEOgadget- 13 readers -
  • The responsive design SEO checklist

    … In November 2016, Google announced their mobile-first index initiative. While we don’t expect to see it until 2018, Google said in a recent Webmasters hangout that websites planning to migrate their m-dot subdomain to a fully responsive website should do so before this mobile-first index goes live. Right now, Google has a desktop-first index…

    SEOgadgetin SEO- 13 readers -
  • How to undertake large scale competitive link analysis

    … Large-scale link analysis, as a process, seems to have waned in popularity over the last few years, but when executed correctly can still have real utility. Notable benefits include: Helping to highlight new link opportunities, including those that may not require a content-led approach. The development of a deeper understanding of the link…

    SEOgadgetin How To's- 14 readers -
  • One weird trick to avoid UTM parameters

    … I am not a fan of UTM codes. Aside from the duplication issues which are inherent to URL parameters, UTM tracking is a pain for marketing teams to implement and maintain. Parameters can be difficult for non-technical people to implement correctly, and they result in long, ugly URLs. Without rigidly-controlled naming conventions, your campaign tagging […] The post One weird trick to avoid UTM parameters appeared first on Builtvisible. …

    Tom Bennet/ SEOgadget- 18 readers -
  • Go static: 5 reasons to try JAMstack on your next project

    … Whether you're building a blog, setting up an ecommerce site, or developing a JavaScript-powered single page app, the days of defaulting to WordPress for all but the simplest projects are over. Static site generators and ultra-fast CDN-based distribution are powering a new generation of websites, and the time to embrace this is now. Before diving…

    Tom Bennet/ SEOgadget- 13 readers -
  • What Does Machine Learning and AI Really Mean for SEO?

    … Artificial Intelligence and Machine Learning (ML) are not brand new concepts but over the last few years we’ve started to hear an awful lot more about how those technologies are in use by search engine companies. Google uses Machine Learning to help determine things like the quality of a webpage and the meaning of search […] The post What Does…

    Richard Baxter/ SEOgadgetin SEO- 14 readers -
  • Getting Started with Content Grouping in Google Analytics

    … The Content Grouping feature in Google Analytics exists for one very simple reason: to enable you to categorize your digital content into groups which reflect your business goals or reporting requirements. It's an underutilized feature, and one that's often misunderstood by marketers. In this guide I'll run through some of the best use-cases…

    Tom Bennet/ SEOgadgetin Content Google- 13 readers -
  • Twitter Updates Progress on Diversity, Inclusion

    … increases of those goals for 2017. Whites made up 57 percent of Twitter’s total work force in 2016, with that figure climbing to 74 percent of the company’s leadership. Twitter’s technical employees were 52 percent white, while whites accounted for 62 percent of non-technical employees. Twitter met its goals of boosting underrepresented…

    David Cohen/ Inside Facebookin Social Facebook Twitter- 37 readers -
  • Five SEO Challenges to look out for in 2017

    … As a transformational year recedes, here’s a look at what 2017 holds in store: Cracking down on intrusive interstitials The only Google update to have so far been confirmed for January is a move to potentially penalise sites for the use of intrusive interstitials. The update pencilled for January 10th – although relevant to desktop […] The post…

    SEOgadgetin SEO- 14 readers -
  • Competitive, Intelligence Driven Keyword Research for Online Retail

    … Keyword research is dead, long live competitive intelligence driven keyword research. Classic keyword research hasn’t really moved forward a great deal over the years. Lately, the notion of moving from individual keywords to “topics” and adding clickstream data seems like a ground breaking concept, but it isn’t really. That’s just accuracy…

    Richard Baxter/ SEOgadget- 11 readers -
  • Learn SEO for AMP Pages in 10 Minutes

    … In the interest of genuine curiosity, or some gentle motivation from cleverly placed Google Announcements, you might have decided that testing a basic AMP implementation is worth your time. If you’re not familiar with AMP, take a quick look at this post to help you decide whether you should implement AMP on your site. If […] The post Learn SEO…

    Richard Baxter/ SEOgadgetin SEO- 13 readers -
  • But What Does Voice Search Actually Mean for Marketers?

    … Have you noticed the increase in discussion around Voice Search recently? Aside from the technically interesting bit; what “real world” use has voice search? How many people are using it? What does this actually mean for marketers? Is the question of voice search something marketers need to consciously integrate into their marketing today…

    Richard Baxter/ SEOgadget- 6 readers -
  • Which Areas of SEO Should Brands & Search Agencies Invest In?

    … In the last few weeks we’ve seen 2 major tooling companies announce a “re-focus” on the Search industry. Specifically, they’ve drawn a line and declared that the core business of tooling for SEO is their priority. The Entire Search Industry Should ‘Re-Focus’ on SEO I think the leadership of Moz and Raven Tools are doing […] The post Which Areas of SEO Should Brands & Search Agencies Invest In? appeared first on Builtvisible. …

    Richard Baxter/ SEOgadget- 8 readers -
  • Ad Planner Alternatives: 4 API’s for Search Volume Data

    … Performing comprehensive keyword research for a large site can be a challenge. Often you’ll end up with tens of thousands of keywords from different sources, many of which have their own methods of estimating demand. Historically, this meant reprocessing an entire list of keywords through Google Keyword Planner. This data was far from perfect…

    SEOgadget- 5 readers -
  • Should You Implement AMP Pages on Your Site?

    … AMP (Accelerated Mobile Pages) is a language library for web pages (“AMP HTML” and “AMP JS”) intended to speed up the mobile rendering experience. Implementing makes the assumption that: a) your audience’s device is on a slow connection, and b) that your business could benefit from the faster load and render times offered by the […] The post…

    Richard Baxter/ SEOgadget- 8 readers -
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