Technical

  • What Does Machine Learning and AI Really Mean for SEO?

    … Artificial Intelligence and Machine Learning (ML) are not brand new concepts but over the last few years we’ve started to hear an awful lot more about how those technologies are in use by search engine companies. Google uses Machine Learning to help determine things like the quality of a webpage and the meaning of search […] The post What Does…

    Richard Baxter/ SEOgadgetin SEO- 12 readers -
  • Getting Started with Content Grouping in Google Analytics

    … The Content Grouping feature in Google Analytics exists for one very simple reason: to enable you to categorize your digital content into groups which reflect your business goals or reporting requirements. It's an underutilized feature, and one that's often misunderstood by marketers. In this guide I'll run through some of the best use-cases…

    Tom Bennet/ SEOgadgetin Content Google- 13 readers -
  • Twitter Updates Progress on Diversity, Inclusion

    … increases of those goals for 2017. Whites made up 57 percent of Twitter’s total work force in 2016, with that figure climbing to 74 percent of the company’s leadership. Twitter’s technical employees were 52 percent white, while whites accounted for 62 percent of non-technical employees. Twitter met its goals of boosting underrepresented…

    David Cohen/ Inside Facebookin Social Facebook Twitter- 21 readers -
  • Five SEO Challenges to look out for in 2017

    As a transformational year recedes, here’s a look at what 2017 holds in store: Cracking down on intrusive interstitials The only Google update to have so far been confirmed for January is a mo ...

    SEOgadget- 14 readers -
  • Competitive, Intelligence Driven Keyword Research for Online Retail

    … Keyword research is dead, long live competitive intelligence driven keyword research. Classic keyword research hasn’t really moved forward a great deal over the years. Lately, the notion of moving from individual keywords to “topics” and adding clickstream data seems like a ground breaking concept, but it isn’t really. That’s just accuracy refinement and keyword grouping. […] The post Competitive, Intelligence Driven Keyword Research for Online Retail appeared first on Builtvisible. …

    Richard Baxter/ SEOgadget- 10 readers -
  • Learn SEO for AMP Pages in 10 Minutes

    … In the interest of genuine curiosity, or some gentle motivation from cleverly placed Google Announcements, you might have decided that testing a basic AMP implementation is worth your time. If you’re not familiar with AMP, take a quick look at this post to help you decide whether you should implement AMP on your site. If […] The post Learn SEO…

    Richard Baxter/ SEOgadgetin SEO- 13 readers -
  • But What Does Voice Search Actually Mean for Marketers?

    … Have you noticed the increase in discussion around Voice Search recently? Aside from the technically interesting bit; what “real world” use has voice search? How many people are using it? What does this actually mean for marketers? Is the question of voice search something marketers need to consciously integrate into their marketing today…

    Richard Baxter/ SEOgadget- 5 readers -
  • Which Areas of SEO Should Brands & Search Agencies Invest In?

    … In the last few weeks we’ve seen 2 major tooling companies announce a “re-focus” on the Search industry. Specifically, they’ve drawn a line and declared that the core business of tooling for SEO is their priority. The Entire Search Industry Should ‘Re-Focus’ on SEO I think the leadership of Moz and Raven Tools are doing […] The post Which Areas of SEO Should Brands & Search Agencies Invest In? appeared first on Builtvisible. …

    Richard Baxter/ SEOgadget- 8 readers -
  • Ad Planner Alternatives: 4 API’s for Search Volume Data

    … Performing comprehensive keyword research for a large site can be a challenge. Often you’ll end up with tens of thousands of keywords from different sources, many of which have their own methods of estimating demand. Historically, this meant reprocessing an entire list of keywords through Google Keyword Planner. This data was far from perfect, but […] The post Ad Planner Alternatives: 4 API’s for Search Volume Data appeared first on Builtvisible. …

    SEOgadget- 5 readers -
  • Should You Implement AMP Pages on Your Site?

    … AMP (Accelerated Mobile Pages) is a language library for web pages (“AMP HTML” and “AMP JS”) intended to speed up the mobile rendering experience. Implementing makes the assumption that: a) your audience’s device is on a slow connection, and b) that your business could benefit from the faster load and render times offered by the […] The post…

    Richard Baxter/ SEOgadget- 8 readers -
  • User Intent: Giving Your Audience What They Want

    … SEO can seem like a daunting landscape for newcomers, prone to seismic shifts at the hands of merciless overlords and riddled with pseudo-scientific jargon. The reality is that the same one-two punch has underpinned much of SEO since day one: understanding the questions your audience are asking and being better than your competitors at answering…

    SEOgadget- 6 readers -
  • Dynamic KML Layers with Google Maps Javascript API

    … About two years ago we created the Messages in the Deep project, which included a mapping interactive powered by Google’s Maps and Fusion Tables APIs. However, we always had an issue with it – the 25,000 daily requests limit to the Fusion Tables API. We repeatedly blew past that. The solution we used at the […] The post Dynamic KML Layers…

    Pete Wailes/ SEOgadget- 12 readers -
  • Dipping into New Tools: Technical SEO With OnPage

    … SEO Tools. There are a lot of them. But only the best endure. I’ve been very settled with my few personal favourites for some years (namely: URLprofiler, Kerboo, Screaming Frog, aHrefs and so on) but every now and again something comes along that you just look at and think “wow!”. That’s absolutely the case with […] The post Dipping into New Tools: Technical SEO With OnPage appeared first on Builtvisible. …

    Richard Baxter/ SEOgadget- 10 readers -
  • Link Auditing: Removing A Google Penalty

    … Last updated: 04 July 2016 More than several years ago now, some of my closer colleagues will remember our old domain name, SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. This is […] The post Link Auditing: Removing A Google Penalty appeared first on Builtvisible. …

    Richard Baxter/ SEOgadgetin Google- 23 readers -
  • Progressive Web App SEO

    … There’s been a lot of discussion lately about Progressive Web Apps, and with good reason. Google have been pushing the idea fairly hard at their Dev Summits, and there’s another coming in a few days (June 20th & 21st). Airhorner is an example progressive web app, it’s also the best airhorn app available. Whilst there’s […] The post…

    Pete Wailes/ SEOgadget- 6 readers -
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