Technical Seo

    • Meta description for search & social

      Meta description elements have many uses and can be constructed in several ways. First and foremost, a good meta description entices the user to click. It does that both by the fact that it contains enticing, well readable text and the keyword or keyphrase, as that becomes bold in the search results. Our view on that meta description really hasn’t changed that much over the years.

      Joost De Valk/ Yoastin SEO- 18 readers -
    • How to cloak your affiliate links

      We regularly consult for sites that monetize, in part, with affiliate links. We usually advise people to redirect affiliate links. In the past, we noticed that there wasn’t a proper script available online that could handle this for us, so we created one to tackle this problem. In this post, I explain how you can get your hands on it and how you can get it running on your website.

      Joost De Valk/ Yoastin Affiliate SEO How To's- 25 readers -
    • SEO Basics: How to improve your mobile site

      Here’s the thing: your site should be mobile-friendly. In fact, this might just be your number one priority. If you want to improve your mobile SEO, you have to improve the performance of your site, plus you have to make sure that it offers users an excellent mobile experience. In this SEO Basics article, you’ll find an overview of what you should do to improve your mobile site.

      Yoastin SEO How To's- 17 readers -
  • New online course: Technical SEO 1

    Today we’re launching our first technical SEO training. This training will help EVERYONE to understand those difficult technical SEO issues. We’ll teach you exactly how to analyze (and solve) the most common technical SEO issues. Technical SEO can be quite daunting, but with this training, you’ll be able to fully grasp al those complicated technical SEO issues.

    Marieke Van De Rakt/ Yoast- 5 readers -
    Earlier about the same topic:
  • SEO basics: What is crawlability?

    … Ranking in the search engines requires a website with flawless technical SEO. Luckily, the Yoast SEO plugin takes care (of almost) everything on your WordPress site. Still, if you really want to get most out of your website and keep on outranking the competition, some basic knowledge of technical SEO is a must. In this post, I’ll explain one…

    Marieke Van De Rakt/ Yoastin SEO- 12 readers -
  • Ask Yoast: how to get users to the right subdomain?

    As a site owner you want search engines to point people to the most “fitting” language. For instance, if you’re Dutch, you’d rather see the Dutch version than the English version, if the Dutch version is available. But sometimes you might want to switch. For instance, if you’re aboard, you’d want to be able to switch from the English version to the Dutch version.

    Joost De Valk/ Yoast- 12 readers -
  • Ask Yoast: should I redirect my affiliate links?

    … There are several reasons for cloaking or redirecting affiliate links. For instance, it’s easier to work with affiliate links when you redirect them, plus you can make them look prettier. But do you know how to cloak affiliate links? We explained how the process works in one of our previous posts. This Ask Yoast is about the method of cloaking…

    Joost De Valk/ Yoastin Affiliate- 11 readers -
  • How to remove www from your URL

    … At Yoast, we sometimes receive the question how to remove (or add) www to your website’s URL. In this post I’ll show you how you can enforce either a www or non-www url by tweaking your .htaccess file (or nginx.conf if you’re running on an Nginx server). Get the most out of Yoast SEO, learn every feature and best practice in our Yoast SEO…

    Yoastin How To's- 12 readers -
  • Update - Google Mobile First Index

    … This post is an update to Google's November 2016 announcement that they had started experimenting with making their index mobile-first. History - mobile searches overtake desktop Historically, mobile search results have been determined by desktop content with a ranking boost given to pages that meet Google’s mobile-friendly criteria. A mobile…

    Search Laboratoryin Google- 16 readers -
  • Ask Yoast: nofollow layered navigation links?

    … would suggest getting an experienced technical SEO to look at your site if it really is a problem, because it’s not a simple cut-and-paste solution that works the same for every site. Good luck!” Ask Yoast In the series Ask Yoast we answer SEO questions from followers! Need help with SEO? Let us help you out! Send your question to ask@yoast.com. Read more: ‘Internal search for online shops: an essential asset’ » …

    Joost De Valk/ Yoastin SEO- 14 readers -
  • HTTP status codes and what they mean for SEO

    … an error, for instance, that the requested content can’t be found, while others simply suggest a successful delivery of the requested material. In this article, we’re taking a closer look at the most important HTTP header codes and what they mean for SEO. What are HTTP status codes and why do you see them? Optimize your site for search &…

    Yoastin SEO- 18 readers -
  • The sense and nonsense of XML sitemaps

    … Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily subject in our support. That might…

    Michiel Heijmans/ Yoast- 16 readers -
  • Ask Yoast: security measures new domain

    …” – there are some things to consider concerning security and SEO when moving your website to a new domain. In this Ask Yoast, we’ll answer a question from Anbu Devilhunter: “If I move to a new domain are there any security measures I should take? Check out the video or read the answer below! Optimize your site for search & social media…

    Joost De Valk/ Yoast- 16 readers -
  • Introducing Translation Laboratory Optimised Website Translation Services

    … Search Laboratory is proud to announce the launch of a new website translation company called Translation Laboratory. Translation Laboratory addresses the growing market for localised websites that are built for digital marketing from day one. The service is aimed at clients with ambitious growth targets, who understand that competing…

    Search Laboratory- 21 readers -
  • Structured data with Schema.org: the ultimate guide

    … Local SEO plugin and show you opening hours, locations, map and much more! » Buy now » Info How to implement structured data with Schema.org Don’t be frightened, but here comes the technical part of the story. However, there’s nothing scary about adding the data to your pages, not any more thanks to JSON-LD. This JavaScript-based data format makes…

    Yoast- 20 readers -
  • Ask Yoast: AMP for small business owners

    … to implement it and look at: “Okay, how much work is this really?” If it’s too technical for you and you don’t have the money, wait a bit, it’ll probably become easier in the coming months. But if you can do it now, I would. I hope it works for you! Good luck!” Ask Yoast In the series Ask Yoast we answer SEO questions from followers! Need help with SEO? Let us help you out! Send your question to ask@yoast.com. Read more: ‘Setting up WordPress for AMP: Accelerated Mobile Pages’ » …

    Joost De Valk/ Yoast- 15 readers -
  • Ask Yoast: can I cancel a 301 or 410 redirect?

    … or read the answer below! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » Buy now » Info Can I cancel redirects? Read this transcript to learn more about cancelling redirects: “Yes, you can. What I would do, when canceling a redirect, is a Fetch and Render from Google Search Console to that URL…

    Joost De Valk/ Yoast- 14 readers -
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