Technical Seo

    • How to find the perfect domain strategy for international SEO

      As you look to expand the reach of your business to customers in different countries, your website setup and the content you have in place will need to change and evolve. Before you even begin thinking about content localization and local keywords for each market, the technical setup of your website needs to be considered. The first step of this process is domain strategy.

      Search Engine Watch- 7 readers -
    • What is multilingual SEO?

      If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO though. You’d better start thinking about multilingual SEO, if you want to be sure your website will be found and used well in other countries! Here, I’ll explain what multilingual SEO is, why it’s i ...

      Yoastin SEO- 11 readers -
    • Coming soon: Multilingual SEO training

      February 7, 2018, marks the release of a brand new course in the Yoast Academy: Multilingual SEO. The Multilingual SEO training is for every site owner, developer or SEO who targets people in various locales and languages. The time-limited introductory price will be $169. After a week, it will go to its regular price of $199.

      Yoastin SEO- 13 readers -
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  • Ask Yoast: Order of categories and subcategories in URLs

    …, and changing things is inevitable. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info You’ll be faced with many choices when you’re revising your site, and you probably hope there’s one clear-cut way to approach things. Unfortunately, often that’s not the case. In our Ask Yoast…

    Joost De Valk/ Yoast- 4 readers -
  • Benchmarking SEO: competitive analysis

    … and do so. Become a technical SEO expert with our Technical SEO 1 training! » $199 - Buy now » Info Step 3: Check technical differences You’ll need to check a number of things to determine on which aspects your competition is ahead of you. The next step of your competitive analysis, after listing the keywords you’d like to perform this analysis…

    Michiel Heijmans/ Yoast- 7 readers -
  • Does “search satisfaction” matter more than click-through rate in SEO?

    … Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks. In SEO, there has long been a notion that Google uses a metric called Time-To-Long-Click (TTLC), first noted in 2013 by AJ Kohn in this wonderful article. Since then, Google has released several research papers…

    Search Engine Watchin SEO- 7 readers -
  • Ask Yoast: Several link tags on a page

    … HTML elements, also called HTML tags, are bits in the HTML of a website that specify the relation between the current document and an external resource. They look like this: link rel= "..." and can be used for all kinds of things, like importing a stylesheet. SEO related link elements are, for instance, the rel=”canonical” link element, which…

    Joost De Valk/ Yoast- 9 readers -
  • New online SEO training: Multilingual SEO

    … Today marks the release of our new multilingual SEO training. If you have or maintain websites in multiple languages or meant for different regions, this course on international SEO is indispensable. By implementing the advice given in this training, Google will send your users to the correct site automatically. This is often done wrong, but we’ve…

    Yoast- 11 readers -
  • Mobile parity: are your desktop and mobile site equal?

    … You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that and a number of things that influence…

    Michiel Heijmans/ Yoast- 8 readers -
  • Ask Yoast: Switching the TLD of your website

    …. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info Rankings are not tied to top level domains, so it doesn’t really matter if you have a .info, a .xyz, a .com, a .travel, whatever: what matters is the quality of your content and whether you’ve properly redirected all the old links…

    Joost De Valk/ Yoast- 9 readers -
  • 3 SEO quick wins to implement right now

    …. This obviously saves time. There are many ways to go about this, but the easiest is probably (if you are using a WordPress site) using a plugin. Most speed optimization plugins support this browser caching and most set them right time for you. Among some of my favorite speed plugins are WP SuperCache, which is free, and WP Rocket, which is a premium…

    Michiel Heijmans/ Yoastin Social SEO- 11 readers -
  • Ask Yoast: Still minify and concatenate CSS and JS files?

    … To work properly, websites contain multiple CSS and JavaScript files. These must be fetched from the server by the visitors’ computer, to fully load a webpage. In the old standard, HTTP/1, only one request at a time could be handled, so minifying and concatenating multiple files was a good idea. Otherwise, visitors would experience a slow website…

    Joost De Valk/ Yoast- 11 readers -
  • Ask Yoast: Why is the post type ‘media’ noindex in Yoast SEO?

    … Both the free and the Premium Yoast SEO plugin come with several default settings. We’re all about sensible default settings! So, we’ve put a great deal of thought into setting these defaults, to make sure they’re right for most users. Still, it’s understandable that people get confused, for example when using our awesome configuration wizard…

    Joost De Valk/ Yoast- 10 readers -
  • Building Your Search Universe

    … The Rapidly Expanding Martech Space We have an astounding amount of data available to us as digital marketers. There are now over 5,000 marketing platforms, tools and software available – a massive 43% YOY increase in 2017. Focusing on SEO alone, there are now over 100 dedicated tools. Source: http://chiefmartec.com/2017/05/marketing…

    State of Digitalin SEO- 9 readers -
  • Ask Yoast case study: Looking for a holiday home?

    … it and welcome more visitors! Speeding up the trip to France One of the first things you will notice about a site is the speed. How long does it take for a page to fully load? In this case, we used Google’s PageSpeed Insights to get an idea of the site speed. Unfortunately, this site doesn’t do so well. For the homepage on desktop, it scores a poor 33…

    Yoast- 9 readers -
  • How to perform an SEO audit. Part 3: Site speed & Engagement

    … with a look at site speed and engagement. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info Perform an SEO audit: Site speed Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also…

    Michiel Heijmans/ Yoastin SEO How To's- 14 readers -
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