Technical Seo

    • Ask Yoast: www or no www?

      If you own a website, you have probably, at some point, thought about your preferred URL. Perhaps you chose between www.yoursite.com and yoursite.com straight away and never thought about it again. Or maybe you switched to or from www at one point. While in the early days of the internet www was the norm, these days a good many sites of great repute -Yoast.com included ;)- don’t use www.

      Joost De Valk/ Yoast- 10 readers -
    • The Check List for Launching a Site that Most People Forget

      Everyone has seen Mobile First come and go and now it is HTTPs. Maybe you built your site a long time ago, like me and you now want to give it a revamp. What ever the reason for a site relaunch, I cannot stress the importance enough of a checklist. I would suggest you layout the plan in the following ways Many people think when they are building a website that they think ab ...

      Jo Turnbull/ State of Digital- 12 readers -
  • Closing a spider trap: fix crawl inefficiencies

    We recently made some changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you can find and fix them. Optimize your site for search & social media and keep it optimized with Yoast ...

    Joost De Valk/ Yoast- 9 readers -
  • Optimising Iframes for SEO

    … We discussed the use of iframes in this this blog post two years ago, and our conclusion was that you should avoid them. We revisited the issue recently, and undertook some tests to see if and how we could make iframes SEO-friendly. The problem with iframes Pages that have iframe tags display multiple URLs for […] The post Optimising Iframes for SEO appeared first on Search Laboratory. …

    Search Laboratoryin SEO- 10 readers -
  • Ranking your local business part 8: Behavioral Signals

    … links and how to build citations, explained the importance of reviews, and the relative unimportance of social signals. Here, I’ll take a look at the most nebulous but potentially most influential component of local rankings: behavioral signals. Make sure your customers find your shop! Optimize your site with our Local SEO plugin and show your…

    David Mihm/ Yoastin Social SEO- 11 readers -
  • Yoast Academy: Teach yourself SEO

    … a selection of in-depth courses on site structure, SEO copywriting, Yoast SEO for WordPress, basic SEO and technical SEO. The latest course added to the academy is Structured data and there are several currently in development, and this is only the beginning. According to Marieke, the Academy is an excellent addition to Yoast’s line of products…

    Yoastin SEO- 10 readers -
  • How to become an SEO expert

    …. Two types of SEO experts There are basically two types of SEO experts. The developers who learned marketing and the marketers that learned code. SEO has both technical aspects and marketing aspects. The technical aspects have to do with the indexing and crawlability of your website. The marketing aspects include content, site structure, and linking…

    Marieke Van De Rakt/ Yoastin SEO How To's- 14 readers -
  • Google Search Console: What the latest updates mean for marketers

    … with this new Google update. The second BETA feature is the AMP fixing flow. AMP (Accelerated Mobile Pages) is Google’s open source initiative to improve mobile page loading speeds by using a stripped-back version of HTML code. With the weight of one of the world’s biggest companies behind it, AMP has taken hold with an increasing number of industries…

    Search Engine Watchin Google- 18 readers -
  • Ask Yoast: Breadcrumbs for products in multiple categories

    … breadcrumbs for products in multiple categories. Niall Diamond emailed us an interesting question: “When you have a product within multiple categories each page will have a canonical URL that is the same, but what about the breadcrumb for the canonical URL page?” Watch the video or read the transcript further down the page! Become a technical SEO…

    Joost De Valk/ Yoast- 17 readers -
  • What are custom taxonomies in WordPress?

    … by wpmudev.org (2016). These custom taxonomies can be public and private, which also makes them extremely useful for internal grouping of elements as well. I can imagine grouping VIP users, social influencers; you name it. Become a technical SEO expert with our Technical SEO 1 training! » $ 199€ 199 - Buy now » Info Note: (Custom) Taxonomies and Gutenberg…

    Michiel Heijmans/ Yoast- 15 readers -
  • Ask Yoast case study: SEO for local businesses

    … of the page. If there are multiple H1 headings, Google doesn’t know which one you deem most important. The meta description is another important content element for SEO. A good meta description is crucial if you want to convince possible visitors to click through to your site. With a clear description, you can inform potential visitors what a page…

    Yoastin SEO- 16 readers -
  • Ranking your local business #3: Website optimization

    … business-to-business industry.) An example from the medical field would be to use “ear, nose, and throat doctor” instead of “otolaryngologist.” Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. But there are a couple of easy sources for good keywords to target: Pay attention to the language…

    David Mihm/ Yoastin SEO- 25 readers -
  • Ranking your local business at Google: part 2 of 8

    … customers find your shop! Optimize your site with our Local SEO plugin and show your opening hours, locations, map and much more! » Buy now » Info After starting its life as a rudimentary web form called the Local Business Center, Google My Business has matured into a highly sophisticated product over the last decade. In the last couple of years…

    David Mihm/ Yoastin Google- 20 readers -
  • Ranking your local business at Google: part 1 of 8

    … Previously, we published an interview with local SEO specialist David Mihm on our SEO blog. As a lot of you liked this interview, David and Yoast decided to join forces and publish a series of posts about Local SEO. In this series, David will go over the various aspects that contribute to your local rankings. Take it away, David! For the last…

    David Mihm/ Yoastin Google- 23 readers -
  • Ask Yoast Case Study: SEO for a quality brand

    …. Another way of telling Google what a page or post is about is optimizing your site’s metadata such as page titles and meta descriptions. We noticed that Calypso uses great page titles and meta descriptions so you’ve already understood how important this for SEO can be. Making your pages stronger It’s clear that every website needs content to rank…

    Yoastin SEO- 15 readers -
  • Going Global Beyond the technical SEO basics

    … Launching into international markets comes with a whole host of considerations from an SEO perspective. Last year we covered some of the basics, and this post will go beyond that and touch upon some of the lesser-considered areas of international technical SEO. ccTLD strategy One of the more popular approaches to domain structure is ccTLD […] The post Going Global Beyond the technical SEO basics appeared first on Search Laboratory. …

    Search Laboratoryin SEO- 7 readers -
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