Technical Seo

    • Highlights from TechSEO Boost: The key trends in technical SEO

      Although most search conferences contain some sessions on technical SEO, until now there has been a general reluctance to dedicate a full schedule to this specialism. That is an entirely understandable stance to take, given that organic search has evolved to encompass elements of so many other marketing disciplines.

      Search Engine Watch- 15 readers -
    • Search and SEO in 2018

      2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the last decade(s), our computers have become faster and faster, and our phones have been catching up.

      Joost De Valk/ Yoast- 14 readers -
    • How to perform an SEO audit. Part 2: General SEO

      In my previous article, part 1 of the How to perform an SEO audit series, I showed you the steps you could take to evaluate the SEO of your own – or someone else’s – site. The first steps were all about content SEO and user experience. In part 2, I’ll dive deeper into the general SEO part of the audit. Later, I’ll conclude the series with part 3, where I’ll look at site speed and engagement.

      Michiel Heijmans/ Yoastin SEO How To's- 12 readers -
  • How to perform an SEO audit. Part 3: Site speed & Engagement

    … with a look at site speed and engagement. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info Perform an SEO audit: Site speed Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also…

    Michiel Heijmans/ Yoastin SEO How To's- 12 readers -
  • Ask Yoast: Using a TLD as part of your brand?

    … your branding? Watch Joost answer a readers question about this. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » $89 - Buy now » Info Andrew emailed us this question: “Now that there is a wide range of top level domain name options, is it possible to use the TLD as part of your brand? I have…

    Joost De Valk/ Yoast- 10 readers -
  • How to connect Google Search Console to Yoast SEO and fix errors

    … In our plugin, you can connect Google Search Console to Yoast SEO. This verifies your website for your Google Search Console account and allows you to view your crawl errors. Especially when you have a large site, the number of crawl errors might scare you. In this post, I’ll explain a bit more about crawl errors and show you how to fix them…

    Michiel Heijmans/ Yoast- 21 readers -
  • Ask Yoast: Yoast SEO premium features explained

    … As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact, it has a great deal more to offer! It has several features…

    Joost De Valk/ Yoastin SEO- 17 readers -
  • Ask Yoast case study: SEO for a fashion business

    …, map and much more! » $69 - Buy now » Info Read more: ‘Mobile SEO: the ultimate guide’ » Local SEO One question that’s left unanswered at the end of this review is whether this site should be optimized for local SEO? And I would definitely recommend that. The services that BeDivine offers are probably bound to a certain area, which is now…

    Yoastin SEO- 13 readers -
  • AMP news: Where are we now?

    … it makes sense to align these terms/labels, and I do have a preference for “instant” over “amp,” simply because the term makes more sense to “normal” people using Google. Become a technical SEO expert with our Technical SEO 1 training! » $199 - Buy now » Info Convert to AMP automatically? It would be so much easier for publishers and website…

    Michiel Heijmans/ Yoast- 10 readers -
  • Measuring mobile site speed with Google Lighthouse

    … today are fairly adequate, but a new tool is trying to come at it from a different, more realistic angle: Google Lighthouse. Here, I’ll take a closer look at how to measure mobile site speed with Google Lighthouse. Become a technical SEO expert with our Technical SEO 1 training! » $199 - Buy now » Info What is Google Lighthouse? Lighthouse…

    Yoastin Google- 12 readers -
  • Ask Yoast: Avoiding duplicate content for multi-regional sites

    … with hreflang Well first of all: yes, you will have a duplicate content problem. Geotargeting in Google Search Console or formerly known as Google Webmaster Tools would absolutely help, but I would honestly also suggest that you use hreflang to tell Google which page to use what for. Hreflang is not an easy thing, we have a very long article…

    Joost De Valk/ Yoastin Content- 11 readers -
  • HTTP 503: Handling site maintenance correctly for SEO

    … and be confronted with a website that’s down. So how do we prevent Google from deranking your website? Become a technical SEO expert with our Technical SEO 1 training! » $199 - Buy now » Info HTTP status codes and you For those not familiar with HTTP status codes, here’s a brief summary of the ones that apply to you when dealing with site…

    Yoast- 10 readers -
  • Ask Yoast: Lower rankings without HTTPS?

    … suspect your rankings have lowered because you don’t have an SSL layer. Become a technical SEO expert with our Technical SEO 1 training! » $199 - Buy now » Info Larry Launstein Jr. emailed us a question on this subject. How do you optimize a site that has been lowered in the rankings because of lack of an SSL layer? Is there a workaround…

    Joost De Valk/ Yoast- 13 readers -
  • Create a website with SEO in mind: Technical pointers

    … your website for you. All in all, you’re pretty confident that you can now start a website without any problems. But wait. Have you thought about this little thing called SEO? Become a technical SEO expert with our Technical SEO 1 training! » $199 - Buy now » Info Create your website with SEO in mind A large part of the search engine optimization…

    Michiel Heijmans/ Yoastin SEO- 13 readers -
  • Closing a spider trap: fix crawl inefficiencies

    …. This escalates quickly, as you can see. If each and every one of these URLs were unique and wonderful, this would not be a problem, but usually, they’re not. So this causes a massive duplicate content problem. A spider trap is bad for your SEO because every time Google crawls (or “spiders”) a page in your trap, it’s not crawling actual content…

    Joost De Valk/ Yoastin SEO- 9 readers -
  • How comparison sites dominate organic search results

    … Comparison sites have invested heavily in digital marketing and succeeded in becoming very visible in recent years. They now have a dominant presence in many sectors, including finance, telecoms, insurance and travel. We undertook some in-depth research to get a detailed understanding of the techniques that have proved most successful…

    Search Laboratoryin How To's- 13 readers -
  • Ask Yoast: www or no www?

    … repute -Yoast.com included ;)- don’t use www. So, are there any SEO-implications to choosing either option? I’ll get into that in this Ask Yoast! Optimize your site for search & social media and keep it optimized with Yoast SEO Premium » €79 - Buy now » Info Dirkje Evers emailed us her question on this subject: A Dutch hosting company told…

    Joost De Valk/ Yoast- 10 readers -
Get the top posts daily into your mailbox!