Technical Seo

    • WordPress archive pages: the tutorial

      Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks.

      Yoastin Blogging- 18 readers -
    • Local ranking factors that help your local business’ SEO

      If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are located.

      Michiel Heijmans/ Yoastin SEO- 13 readers -
    • Ask Yoast: One or multiple domains for campaigns?

      You might have a lot of small sites which are topically related to each other. If you want to get more traffic to these sites, how do you achieve this? Do you have to bundle those sites to gain more traffic? And, what’s best for SEO when you want to run a new campaign? Set up a new domain for each site? Or add it as a subdomain to an existing site? Joost helps you out with thes ...

      Joost De Valk/ Yoast- 18 readers -
  • Metadata and SEO part 3: social, internationalization and more

    … Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in headof your site and link rel metadata. In this last episode…

    Michiel Heijmans/ Yoastin Social SEO- 17 readers -
  • Ask Yoast: noindex posts that need an update?

    … the Disallow directive). So what you should probably do, if you really think that something is low-quality content, is noindex the page itself for now. So not in the robots.txt, but with a meta tag that you can set in the advanced tab of Yoast SEO and then, you should rework them. But if it’s reasonably quality content and you just want to make it better…

    Joost De Valk/ Yoast- 12 readers -
  • Metadata and SEO part 2: link rel metadata

    … of day. Monitor your prefetch URLs from time to time. Become a technical SEO expert with our Technical SEO 1 training! » $ 199€ 199 - Buy now » Info What about rel=author? Rel=author has no effect whatsoever at the moment. It hasn’t had any effect we know of for quite a while actually, as Joost already mentioned this in October of 2015. You never…

    Michiel Heijmans/ Yoastin SEO- 11 readers -
  • The 2017 Technical SEO Audit: A Marketer’s Essential Guide

    … As a digital marketer, it’s probable that you’ll be tasked with making technical recommendations for a client’s website, most likely at the start of the campaign. The cornerstone of this process will be the SEO Technical Audit. Identifying and drawing insights for the many technical elements will inform next steps in terms of what will allow…

    ROI Factor Blogin SEO- 14 readers -
  • Ask Yoast: redirecting your site to non-www and HTTPS

    … HTTPS and then strip www?” Check out the video or read the answer below! Our SEO for WordPress eBook guides you through every aspect of Search Engine Optimization » $ 25€ 25 - Buy now » Info How to switch from HTTP to HTTPS and www to non-www? Check out the video or read the answer below! You should do both at the same time. You should…

    Joost De Valk/ Yoast- 13 readers -
  • Moving SEOno to HTTPS: How Using Cloudflare Caused a Duplicate Content Issue

    … (rather than all of one and none of the other), it was looking as though Google was struggling to understand which version to show predominantly. And worst of all? I hadn’t noticed for months, despite picking up on issues like this when I do technical SEO audits for clients. D’oh. This was the motivation to move the blog fully onto HTTPS. By “fully…

    SEOnoin Content How To's- 17 readers -
  • Metadata and SEO part 1: the head section

    …"><p><a class="link--naked link--cta" href="https://yoast.com/academy/course/technical-seo-1-training/">Become a technical SEO expert with our Technical SEO 1 training! »</a></p><a class="hide-on-mobile" href="https://yoast.com/academy/course/technical-seo-1-training/"><img src="https://yoast-mercury.s3…

    Michiel Heijmans/ Yoastin SEO- 11 readers -
  • Which redirect should I use?

    … status codes To understand how redirects work and how you can influence what a server returns to a browser, you need to know about HTTP status codes. A HTTP status code is a set number that a server sends to a browser following a particular request for a page. These codes may include 200, 301, 404 and 503, for instance. All codes serve a particular…

    Yoast- 9 readers -
  • Ask Yoast: duplicate content issues on my shop?

    … If you own an eCommerce site, you might wonder how to optimize your category pages and your product pages. Could you have the same content on your category page and your product pages? If you have the same content on multiple pages of your website, would Google know what to rank first? Or would it cause duplicate content issues? This Ask Yoast…

    Joost De Valk/ Yoastin Content- 10 readers -
  • New online course: Technical SEO 1

    … Today we’re launching our first technical SEO training. This training will help EVERYONE to understand those difficult technical SEO issues. We’ll teach you exactly how to analyze (and solve) the most common technical SEO issues. Technical SEO can be quite daunting, but with this training, you’ll be able to fully grasp al those complicated…

    Marieke Van De Rakt/ Yoastin SEO- 8 readers -
    Earlier about the same topic:
  • SEO basics: What is crawlability?

    … Ranking in the search engines requires a website with flawless technical SEO. Luckily, the Yoast SEO plugin takes care (of almost) everything on your WordPress site. Still, if you really want to get most out of your website and keep on outranking the competition, some basic knowledge of technical SEO is a must. In this post, I’ll explain one…

    Marieke Van De Rakt/ Yoastin SEO- 13 readers -
  • Ask Yoast: how to get users to the right subdomain?

    … they have /de, /en etc. What’s the best way to get people to the correct subdomain: a location selection pop-up, a redirect based on IP, or a location selection homepage?” Check out the video or read the answer below! Get the most out of Yoast SEO, learn every feature and best practice in our Yoast SEO for WordPress training! » $ 99€ 99 - Buy now…

    Joost De Valk/ Yoastin How To's- 13 readers -
  • SEO Basics: How to improve your mobile site

    … Here’s the thing: your site should be mobile-friendly. In fact, this might just be your number one priority. If you want to improve your mobile SEO, you have to improve the performance of your site, plus you have to make sure that it offers users an excellent mobile experience. In this SEO Basics article, you’ll find an overview of what you…

    Yoastin SEO How To's- 17 readers -
  • Ask Yoast: should I redirect my affiliate links?

    … in your post?” Check out the video or read the answer below! Get the most out of Yoast SEO, learn every feature and best practice in our Yoast SEO for WordPress training! » $ 99€ 99 - Buy now » Info Redirect affiliate links Read this transcript to figure out if it is still a valid option to redirect affiliate links via the described script. Want…

    Joost De Valk/ Yoastin Affiliate- 12 readers -
  • How to remove www from your URL

    … At Yoast, we sometimes receive the question how to remove (or add) www to your website’s URL. In this post I’ll show you how you can enforce either a www or non-www url by tweaking your .htaccess file (or nginx.conf if you’re running on an Nginx server). Get the most out of Yoast SEO, learn every feature and best practice in our Yoast SEO…

    Yoastin How To's- 12 readers -
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