Technology Companies

  • 4 Effective Email Marketing Tips For Technology Companies

    …. Many technology companies spend a lot of time and money on email marketing, yet they don't get the business results they hoped for. They buy lists of target contacts and routinely email information on their products and services and get precious few responses. The most successful tech companies use email as a pillar of their marketing strategy. So…

    John Beveridge/ The Inbound Growth Blogin EMail- 38 readers -
  • The 4 Essential Elements Of A Technology Sales Process

    …. The reality is that most SMB technology companies don't have a defined process to fill their sales pipeline and close deals. Too often, the focus for early-stage tech companies is on product development and securing investor funding. Sales and marketing is often a secondary consideration. It doesn't have to be that way! You don't need a complicated sales…

    John Beveridge/ The Inbound Growth Blogin EMail- 18 readers -
  • Technology Sales and Marketing With The NVTC

    …, NVTC serves about 1,000 companies from all sectors of the technology industry, as well as service providers, universities, foreign embassies, non-profit organizations and governmental agencies. Through its member companies, NVTC represents about 300,000 employees in the region. While you probably think of Silicon Valley and the Boston Rte. 28…

    John Beveridge/ The Inbound Growth Blog- 25 readers -
  • 4 Killer Marketing Ideas For Technology Companies

    … This blog post was originally written on July 1, 2014. It has been updated to reflect the current business and marketing enironment. Many technology companies have beautifully engineered products and services, but aren't exactly sure how to monitize their technologies effectively. While they use processes like "lean" and "agile" in product…

    John Beveridge/ The Inbound Growth Blogin EMail- 22 readers -
  • The Most Important Element Of Technology Company Marketing

    … So what do you think the most important element of technology company marketing is? Some would say the product or service is most important. Elegantly designed software that performs its designated task is super important. An efficient process that allows organizations to optimize their IT performance and spend is also critically important…

    John Beveridge/ The Inbound Growth Blog- 21 readers -
  • The Best Inbound Marketing Advice for Technology Companies

    … Is inbound marketing a key part of your B2B sales plan? If not, you're missing out. B2B sales companies, especially those in industries like tech and manufacturing, had some natural reservations in the beginning. You're selling complex products to knowledgeable, highly specialized people. Your customers are people who are more likely to search…

    John Beveridge/ The Inbound Growth Blog- 15 readers -
  • The Best Inbound Marketing Advice for Technology Companies

    … Is inbound marketing a key part of your B2B sales plan? If not, you're missing out. B2B sales companies, especially those in industries like tech and manufacturing, had some natural reservations in the beginning. You're selling complex products to knowledgeable, highly specialized people. Your customers are people who are more likely to search…

    John Beveridge/ The Inbound Growth Blog- 12 readers -
  • 4 Killer Marketing Ideas For Technology Companies

    … One of the keys to a successful inbound marketing campaign for companies of all types has involved establishing a meaningful and organic connection with your potential customers. This is especially true with regards to technology companies. In order to stand out from the crowd in an already crowded marketplace, it isn't enough to shout your marketing message as loud as you can from the highest proverbial mountain top. Those days are long gone. …

    John Beveridge/ The Inbound Growth Blog- 7 readers -