Technology Companies

  • 4 Effective Email Marketing Tips For Technology Companies

    Email marketing has the highest lead conversion rate of any inbound marketing tactic. Inbound marketing software company Optify's 2012 B2B Benchmarking Report found that email marketing converted recipients to leads at a 2.9% rate. By comparison, organic search traffic had a 1.45% conversion ratio and social media had a 1.22% conversion rate.

    John Beveridge/ The Inbound Growth Blog- 38 readers -
  • The 4 Essential Elements Of A Technology Sales Process

    …. The reality is that most SMB technology companies don't have a defined process to fill their sales pipeline and close deals. Too often, the focus for early-stage tech companies is on product development and securing investor funding. Sales and marketing is often a secondary consideration. It doesn't have to be that way! You don't need a complicated sales…

    John Beveridge/ The Inbound Growth Blogin EMail- 23 readers -
  • Technology Sales and Marketing With The NVTC

    … corridor as technology hubs, did you know that up to 70% of global internet traffic goes through Northern Virginia? Northern Virginia has a thriving technology community ranging from commercial companies like Rosetta Stone, ComScore and Airbus North America to government contractors like Lockheed Martin and Northrop Grumman. We also have a thriving…

    John Beveridge/ The Inbound Growth Blog- 25 readers -
  • 4 Killer Marketing Ideas For Technology Companies

    … This blog post was originally written on July 1, 2014. It has been updated to reflect the current business and marketing enironment. Many technology companies have beautifully engineered products and services, but aren't exactly sure how to monitize their technologies effectively. While they use processes like "lean" and "agile" in product…

    John Beveridge/ The Inbound Growth Blogin EMail- 26 readers -
  • The Most Important Element Of Technology Company Marketing

    … So what do you think the most important element of technology company marketing is? Some would say the product or service is most important. Elegantly designed software that performs its designated task is super important. An efficient process that allows organizations to optimize their IT performance and spend is also critically important…

    John Beveridge/ The Inbound Growth Blog- 22 readers -
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