Technology Companies

    • 4 Killer Marketing Ideas For Technology Companies

      This blog post was originally written on July 1, 2014. It has been updated to reflect the current business and marketing enironment. Many technology companies have beautifully engineered products and services, but aren't exactly sure how to monitize their technologies effectively. While they use processes like "lean" and "agile" in product development, they don't devote the sam ...

      John Beveridge/ The Inbound Growth Blogin EMail- 17 readers -
    • Technology Sales and Marketing With The NVTC

      I'm please to announced that I will be chairing the Northern Virginia Technology Council Business Development, Marketing and Sales Committee as of June 1, 2017. The Northern Virginia Technology Council (NVTC) is the membership and trade association for the technology community in Northern Virginia.

      John Beveridge/ The Inbound Growth Blog- 24 readers -
    • 3 Surprising Ways to Use Inbound Marketing (and 1 Old Standby)

      Inbound marketing has become the primary marketing mode for technology companies and professional services firms. In the 2016 HubSpot State of Inbound Report, 73% of survey respondents identified inbound as their primary approach to marketing. This is a reflection of how business buy products and services today - according to Google, 90% of B2B researchers who are online use ...

      John Beveridge/ The Inbound Growth Blog- 12 readers -
  • The Most Important Element Of Technology Company Marketing

    … So what do you think the most important element of technology company marketing is? Some would say the product or service is most important. Elegantly designed software that performs its designated task is super important. An efficient process that allows organizations to optimize their IT performance and spend is also critically important…

    John Beveridge/ The Inbound Growth Blog- 20 readers -
  • The Best Inbound Marketing Advice for Technology Companies

    … Is inbound marketing a key part of your B2B sales plan? If not, you're missing out. B2B sales companies, especially those in industries like tech and manufacturing, had some natural reservations in the beginning. You're selling complex products to knowledgeable, highly specialized people. Your customers are people who are more likely to search…

    John Beveridge/ The Inbound Growth Blog- 13 readers -
  • The Best Inbound Marketing Advice for Technology Companies

    … Is inbound marketing a key part of your B2B sales plan? If not, you're missing out. B2B sales companies, especially those in industries like tech and manufacturing, had some natural reservations in the beginning. You're selling complex products to knowledgeable, highly specialized people. Your customers are people who are more likely to search…

    John Beveridge/ The Inbound Growth Blog- 11 readers -
  • 4 Killer Marketing Ideas For Technology Companies

    … One of the keys to a successful inbound marketing campaign for companies of all types has involved establishing a meaningful and organic connection with your potential customers. This is especially true with regards to technology companies. In order to stand out from the crowd in an already crowded marketplace, it isn't enough to shout your marketing message as loud as you can from the highest proverbial mountain top. Those days are long gone. …

    John Beveridge/ The Inbound Growth Blog- 7 readers -