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… technology investment: Business Plan – Before you invest, what’s your mission and market? Will the technology you’re investing support your vision? Filling the Gaps – Before you invest, is this technology that will help solve your problems, or will it cause more time and headaches with your staff? Get Advise – Before you invest, have you…
In this interview from MarketingSherpa Email Summit 2015, Courtney Eckerle, Reporter, MarketingSherpa, discussed with Preston Wily, President, Sewell, how marketers can know when to buy or build technology. Preston used his own ...