Technophilia (from Greek τέχνη - technē, "art, skill, craft" and φίλος - philos, "beloved, dear, friend") refers generally to a strong enthusiasm for technology, especially new technologies such as personal computers, the Internet, mobile phones and home cinema. The term is used in sociology to examine individuals' interactions with society and is contrasted with technophobia. On a psychodynamic level, technophilia generates the expression of its opposite, technophobia. Technophilia and technophobia are the two extremes of the relationship between technology and society.
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