Techsmith

TechSmith Corporation is a software company developing screencasting tools, including screen capture, recording and editing software, for Microsoft Windows and Mac OS such as Camtasia and Snagit. The company provides software for office professionals worldwide through corporations, educational institutions, government agencies and small businesses. The company was founded in Okemos, Michigan in 1987 by William Hamilton. In 1990 they created Snagit, their most popular and best-selling product.From their main corporate offices within Okemos, Michigan, and Tokyo, Japan; they run and operate all products including Snagit, Camtasia, Jing, Screencast.
Posts about Techsmith
  • Videos Are Coming to the App Store: Tips for Marketers and Developers

    … video showing the app in action. Apple Store Guidelines for Video Trailers App videos are already a standard feature of the Google Play store and are popular with both developers and consumers. For paid apps, in particular, seeing a realistic demo of the app builds confidence that the spend will be worth it. It's the next best thing to a free trial…

    ReelSEOin Google YouTube- 8 readers -
  • 5 Lessons All Small Brands Can Learn About Video Marketing

    … at the overall trends. One video isn't going to probably make or break your entire marketing campaign. Look for the bigger trends; overall is your channel or collection of videos performing well? How about playlists? Are viewers taking the action that you want and need them too? Working off the trend versus a specific video metrics can help eliminate…

    ReelSEO- 13 readers -
  • Use SnagIt + Screencast.com As A Free Temporary Image Host

    … SnagIt + Screencast.com A Winning Solution One of the things we do most often in social marketing is share images with others… 1. A quick screenshot to demonstrate an idea or example 2. A quick tutorial screenshot that teaches something 3. An image in an email that does not need to be persistent for years Whether you need the image on a nice…

    Kim Castleberry/ Just Ask Kim- 19 readers -
  • How TechSmith Optimizes YouTube Custom Thumbnails For Viewers

    … of the cumulative building that's essential. TechSmith had over 450 videos before we got really serious about optimizing YouTube custom thumbnails. We were of course creating thumbnails, trying to follow the YouTube playbook, but it was mostly an after thought. We have 3 full-time team members creating and uploading on a regular basis, which end…

    ReelSEOin Social SEO- 9 readers -
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