Ted Dhanik

  • Is Snapchat Accessible to Smaller Advertisers?

    … it easier for more buyers to test out the platform. No doubt, it’s scaling its advertising program. While elite advertisers with deep pockets will probably generate the bulk of its revenue, Snapchat wants to monetize a greater percentage of its inventory. Snapchat’s selling points and shortcomings What Snapchat has going for it is its engaged user base…

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