Ted Dhanik

  • Is Snapchat Accessible to Smaller Advertisers?

    … into giant taco shells. It garnered 224 million views in a single day. The average user engaged with it for 24 seconds before sharing with friends. Gatorade’s Super Bowl lens, which let users pour an icy bucket of the sports drink over their heads, was viewed more than 165 million times and reportedly produced an eight-point jump in purchase intent…

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