• BNR 174: These are a few of our favourite things (from 2017)

      Since it’s the new year, James, Nic and Sarah are in a reflective mood. Today they discuss some of their favourite things from 2017 – including the best things they read, watched or heard. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

      Lush Digital- 11 readers -
  • Carpool Karaoke: From Snackable Content to Viral Phenomenon

    … engagements per view rate in its first 30 days online. James Corden performing the musical with actors from the live action remake of ‘Beauty and the Beast’ in the middle of a busy LA crosswalk means this video does technically fall into the prank/comedy video category, which is wildly successful on online platforms. Not only that, ‘Beauty…

    ReelSEOin Social Content YouTube- 16 readers -
  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    … the spread of fake news. And, for the media buyers attending’s 2017 NewFronts presentation, it means taking a second look at one of the most trusted news sources in the world and exploring how its editorial expertise and values can enhance its commercial offerings. BBC News: A Global Resource Now, the BBC World News television channel…

    Greg Jarboe/ ReelSEOin Social- 32 readers -
  • CNN: Billions of Online Video Views Means it’s More Than Just a Cable News Network

    … to be – the most trusted source for news and information.” Yes, the CNN umbrella includes nine cable and satellite television networks, but it also includes the CNN Digital Network, which is the top network of news Web sites in the United States. So, maybe it’s time for myopic media critics to refocus on the bigger picture. If they did, then they might see…

    Greg Jarboe/ ReelSEO- 27 readers -
  • The Super Bowl Is Boring

    … with friends, check out highlights and commentary and Google search the advertisers they see on screen. Factor in the always-entertaining halftime show, and the game itself becomes only a small part of the overall Super Bowl Sunday experience. Draw up your content play While this may seem like a gloomy predicament for the biggest television event…

    AllFacebookin Social Google Facebook Twitter- 35 readers -
  • Twitter and TV Superfans (Study)

    … How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Superfans were defined as those who rated their fandom of specific TV shows as a nine or 10 out of 10, and Twitter senior research analyst Katherine Karp said in a blog post…

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Millennial Lead: A New Breed of Video Marketing

    … The world is transitioning at hyperspeed into a mobile-dominated era by digitally native millennials who hold the largest share of consumer voice and the largest buying power of any generation. The pace of technological innovation presents a mind-boggling set of qualitative and quantitative challenges for marketers. Technology has driven obvious…

    Inside Facebookin Affiliate- 29 readers -
  • Sony Entertainment CEO Michael Lynton Named Snap Inc. Chairman

    … Snapchat parent Snap Inc. reached into the Hollywood ranks to name a full-time chairman. Kim Masters of The Hollywood Reporter reported that Sony Entertainment CEO Michael Lynton will leave the film, television and music giant in six months to become chairman at Snap Inc. When Sony was victimized by a major hacking attack in November 2014…

    David Cohen/ AllFacebook- 28 readers -
  • E! News Snapchat Discover Series The Rundown Going Biweekly

    … By David Cohen on Jan. 13, 2017 - 11:55 AM E! News is doubling down on The Rundown, announcing that the Snapchat Discover-exclusive series it debuted last September will go biweekly starting next month. E! News told Sahil Patel of Digiday that viewership for The Rundown on Snapchat has soared 82 percent since its debut, with 75 percent…

    David Cohen/ AllFacebookin Facebook- 23 readers -
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