• Carpool Karaoke: From Snackable Content to Viral Phenomenon

    … and the Beast’ is a Disney movie that plays to both the 13-17 demographic and Millennials who are nostalgic for the animated classic from the early 1990s. So combining the movie elements with a video type that’s been proven to work online is a surefire way to fin success with ‘The Late Late Show’s’ social media audience. James Corden: Key to Engagement…

    ReelSEOin Social Content YouTube- 14 readers -
  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    … the spread of fake news. And, for the media buyers attending’s 2017 NewFronts presentation, it means taking a second look at one of the most trusted news sources in the world and exploring how its editorial expertise and values can enhance its commercial offerings. BBC News: A Global Resource Now, the BBC World News television channel…

    Greg Jarboe/ ReelSEOin Social- 27 readers -
  • Twitter and TV Superfans (Study)

    … that those superfans are more likely to buy products or services advertised during their favorite shows. Karp added that the combined effect of TV and Twitter led to a 9 percent greater impact on ad recall than that for campaigns that did not run promoted tweets. Findings of the research by Twitter, Vizeum and Dentsu Aegis Network included: Two…

    David Cohen/ AllTwitterin Social Twitter- 40 readers -
  • Millennial Lead: A New Breed of Video Marketing

    … has provided in the past. How to achieve the first two objectives while maintaining brand consistency and leveraging performance marketing data. Video marketing defined Due to the complexity of these problems, there is no one-size-fits-all solution, but most marketers agree on one central theme: a new breed of video marketing. Videos have…

    Inside Facebookin Affiliate- 29 readers -
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