Television Advertising

  • Television’s Dynamic Evolution Continues

    … accounts. When comparing performance at similar spending levels, TV averaged four times the sales lift of digital. In fact, 2016 could wind up being one of the most profitable years ever for TV advertising, thanks in part to Super Bowl 50—which set the stage with its $4.8 million, 30-second commercials. According to Advertising Age, total ad…

    Marketing Technology Blogin Paid Search- 24 readers -
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