- Our Blog
eMarketer predicted the average advertising spending budget breakdown is 88% TV, 7% digital video and 5% for mobile video. With second screen and mobile video viewing rising so rapidly, TubeMogul has found that enabling a cross-channel strategy can increase awareness and reduce overall advertising costs per viewer. In fact, in a Hotels.
… Netflix and Hulu). The current presidential campaign is a testament to the power of television as a message and content delivery mechanism. According to Nielsen, voting adults spend an average of 447 minutes per day watching TV, 162 minutes listening to the radio, and just 14 minutes and 25 minutes viewing video on their phones and tablets…
… Leading into the Super Bowl, Newcastle Brown Ale generated headlines in many publications (including this fabulous blog) for innovatively testing brand-to-brand crowdfunding to help pay for and appear in the company’s coveted “Big Game” ad. Called “Band of Brands,” the goal was to produce, “The most exciting, most jam-packed, most fiscally…
…. At the end of the day, the Super Bowl TV commercial also needs to be innovative. Should Newcastle continue to think outside of the box and partner with interesting brands, this may just live up to the company’s goal of delivering “the most exciting, jam-packed, fiscally responsible game day ad ever.” Want to follow along with this campaign? Visit NewcastleBandofBrands.com. …