Tell Stories

  • Storytelling Techniques that Boost Connections and Conversions

    Truth be told, storytelling isn’t a new marketing technique. It’s been in place for decades. As pointed out in an AdWeek article, “You think you’re being all clever and original with your brand storytelling. In fact, you’re not. From Shakespeare to Spielberg to Soderbergh, there are really only seven different types of stories, an Advertising Week panel hosted by TBWA suggested on Wednesday.

    Karon Thackston/ Marketing Words Blog- 9 readers -
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