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Twitter continued to hemorrhage top executives, with Tuesday bringing the departures of chief technology officer Adam Messinger and vice president of product Josh McFarland. Messinger did not reveal his future plans, saying in a tweet that he will “take some time off.” He had been with Twitter since 2011. After 5 years I’ve decided to leave Twitter and take some time off.
… target your audience and measure conversions and to the Twitter Audience Platform to help you reach that audience wherever they are (even if they’re not logged in on Twitter). We’re now also leveraging TellApart’s expertise in predictive shopping and bidding to help you reach the right audience to maximize conversions on your site. Advertisers: What are your thoughts on the changes Twitter announced Wednesday? …
…. Facebook also shared the following testimonials from advertisers: TellApart CEO Josh McFarland: The larger right-hand-column format has enabled us to build more engaging ad experiences. Across several leading retailers, we’ve seen a lift to click-through conversions of over 100 percent since switching to the new ad format. Dafiti (Brazilian…
… Facebook continues to make strides in becoming the "cross-platform platform," as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion. Through this cross-device reporting, advertisers can see how…