• Twitter Introduces Website Conversions Objective

    … helps advertisers retarget customers and drive more conversions. Resnick explained that campaigns under the website conversions objective use data from Twitter’s website tags and interest and intent signals to boost conversions while meeting advertisers’ goals for cost per conversion. She also revealed that Twitter’s website clicks or conversions…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 12 readers -
  • The Eyes Have It: Facebook Touts Success of New Right-Hand-Side Ads

    … fashion ecommerce company) marketing director Gabriel Porto Barbosa: With Facebook’s new right-hand-column ads, our marketing message is more appealing: We have a bigger space to communicate more information and really showcase what we are offering. As a result of the right-hand-column improvement, we’ve seen better business results. Our ROI (return…

    David Cohen/ AllFacebookin Social- 10 readers -