Tellapart

  • Twitter Introduces Website Conversions Objective

    … With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 9 readers -
  • The Eyes Have It: Facebook Touts Success of New Right-Hand-Side Ads

    …. Facebook also shared the following testimonials from advertisers: TellApart CEO Josh McFarland: The larger right-hand-column format has enabled us to build more engaging ad experiences. Across several leading retailers, we’ve seen a lift to click-through conversions of over 100 percent since switching to the new ad format. Dafiti (Brazilian…

    David Cohen/ AllFacebookin Social- 8 readers -