Tellapart

  • Twitter Introduces Website Conversions Objective

    … target your audience and measure conversions and to the Twitter Audience Platform to help you reach that audience wherever they are (even if they’re not logged in on Twitter). We’re now also leveraging TellApart’s expertise in predictive shopping and bidding to help you reach the right audience to maximize conversions on your site. Advertisers: What are your thoughts on the changes Twitter announced Wednesday? …

    David Cohen/ AllFacebookin Social Twitter Retargeting- 12 readers -
  • The Eyes Have It: Facebook Touts Success of New Right-Hand-Side Ads

    Facebook’s redesigned right-hand-side ads, which it began rolling out in June, are drawing more eyeballs for longer periods of time, according to an eye-tracking test conducted for the social network by global market-research agency Millward Brown. Facebook said in a Facebook for Business post that the new format for its right-hand-side ads delivered the following results co ...

    David Cohen/ AllFacebook- 9 readers -
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