• Twitter Introduces Website Conversions Objective

    … objective is being renamed website visits, explaining: This objective, now called the website visits objective, will continue to have all of the same features and customization options as it had in the past. Campaigns that you’ve previously set up with the website clicks or conversion objective will now be categorized as website visits campaigns…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 10 readers -
  • The Eyes Have It: Facebook Touts Success of New Right-Hand-Side Ads

    …. Facebook also shared the following testimonials from advertisers: TellApart CEO Josh McFarland: The larger right-hand-column format has enabled us to build more engaging ad experiences. Across several leading retailers, we’ve seen a lift to click-through conversions of over 100 percent since switching to the new ad format. Dafiti (Brazilian…

    David Cohen/ AllFacebookin Social- 9 readers -