• Telmetrics CEO: A Phone Call to a Business Is Really a ‘Data Call’

    … When Andrew Osmak joined call tracking firm Telmetrics earlier this year as CEO, he told us that the company’s strength was in its analytical bent, and it’s ability to show businesses what kinds of ads drive phone calls to specific business. Now that he’s been on the job for six months, we checked back in to find out more about how the company…

    David Hirschman/ Street Fight- 7 readers -
  • 6 Call Tracking Platforms for SMBs

    … conversion data in their digital campaign reports. 2. Telmetrics: Track which ads are making the phone ring. Using Telmetrics, advertisers are able to get visibility into the performance of their campaigns and use their lead generation data to optimize ad spending. Telmetrics tracks consumer response to unique local phone numbers, which businesses can…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 8 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … phone, he or she already knows how the customer found the business and what the customer is looking for. These insights can help the merchant target his or her sales efforts. ResponseTap offers flexible pricing and agency-specific rates. 3. Invoca: Make calls as trackable as clicks. Invoca goes beyond basic call tracking, with advanced attribution…

    Stephanie Miles/ Street Fightin EMail- 9 readers -
  • After the Click: Solving Mobile’s Attribution Problem

    … she wants to ensure it’s sturdy enough, something she can only do by getting a look in the physical world. She searches online for a local store that has them in stock. From an analytics standpoint, that’s where the trail goes dead. “Attribution,” the holy grail of tracking consumers from online behavior through offline purchase, remains elusive…

    Street Fightin Affiliate- 11 readers -
  • Study: Consumers Increasingly Receptive to Mobile Ads

    …/helpful — up from 22% in 2013. In addition, 40% of respondents reported clicking on mobile ads, and nearly half of those said they went on to take secondary actions (like viewing a website or searching for additional information). Telmetrics CEO Bill Dinan said that the results of the study over several years indicate a real evolution in the way…

    David Hirschman/ Street Fight- 17 readers -
  • Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions

    … and behaviors, Telmetrics partnered with location ad platform xAd on the recently published 2014 Annual U.S. Mobile Path-to-Purchase Study, conducted by Nielsen. The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more…

    Bill Dinan/ Street Fight- 7 readers -
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