• Telmetrics CEO: A Phone Call to a Business Is Really a ‘Data Call’

    … When Andrew Osmak joined call tracking firm Telmetrics earlier this year as CEO, he told us that the company’s strength was in its analytical bent, and it’s ability to show businesses what kinds of ads drive phone calls to specific business. Now that he’s been on the job for six months, we checked back in to find out more about how the company…

    David Hirschman/ Street Fight- 13 readers -
  • 6 Call Tracking Platforms for SMBs

    … Of all the Key Performance Indicators that small business owners monitor while tracking the success of local advertising campaigns, none is more important than the number of incoming telephone calls. According to a 2015 survey by BrightLocal, a local search marketing agency, nearly half (48%) of local business owners rank phone calls as the most…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 13 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … by merchants to better understand cross-channel and multi-device marketing performance without making any changes to their phone systems. Invoca’s pricing starts at $1,000 per month. 4. ReachEdge by ReachLocal: Understand which channels are driving sales. An online marketing provider for SMBs, ReachLocal uses lead conversion software to help clients…

    Stephanie Miles/ Street Fightin EMail- 12 readers -
  • After the Click: Solving Mobile’s Attribution Problem

    … This is the first in a series of articles, sponsored by Telmetrics, focused on the acute problem of attribution in mobile. You can also view the company’s talk at Street Fight Summit on the topic. Picture this: A consumer at home wants to know where to find a scooter for her toddler son for Christmas. She doesn’t want to buy it online because…

    Street Fightin Affiliate- 16 readers -
  • Study: Consumers Increasingly Receptive to Mobile Ads

    …/helpful — up from 22% in 2013. In addition, 40% of respondents reported clicking on mobile ads, and nearly half of those said they went on to take secondary actions (like viewing a website or searching for additional information). Telmetrics CEO Bill Dinan said that the results of the study over several years indicate a real evolution in the way…

    David Hirschman/ Street Fight- 18 readers -
  • Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions

    … and behaviors, Telmetrics partnered with location ad platform xAd on the recently published 2014 Annual U.S. Mobile Path-to-Purchase Study, conducted by Nielsen. The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more…

    Bill Dinan/ Street Fight- 12 readers -
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