Telmetrics

  • Telmetrics CEO: A Phone Call to a Business Is Really a ‘Data Call’

    … When Andrew Osmak joined call tracking firm Telmetrics earlier this year as CEO, he told us that the company’s strength was in its analytical bent, and it’s ability to show businesses what kinds of ads drive phone calls to specific business. Now that he’s been on the job for six months, we checked back in to find out more about how the company…

    David Hirschman/ Street Fight- 8 readers -
  • 6 Call Tracking Platforms for SMBs

    … conversion data in their digital campaign reports. 2. Telmetrics: Track which ads are making the phone ring. Using Telmetrics, advertisers are able to get visibility into the performance of their campaigns and use their lead generation data to optimize ad spending. Telmetrics tracks consumer response to unique local phone numbers, which businesses can…

    Stephanie Miles/ Street Fightin Paid Search Mobile- 11 readers -
  • 7 Tools SMBs Can Use to Track Leads

    … When local merchants spend big on digital marketing, they expect to see results. Without using the appropriate tracking technology, however, it can be downright impossible to determine whether a marketing method is working. According to a survey of 500 SMBs conducted by Street Fight, only 34% of merchants are trying to determine where every lead…

    Stephanie Miles/ Street Fightin EMail- 11 readers -
  • 6 Tools for Linking Digital Marketing Efforts to Offline Sales

    … in person. 4. Marchex: Discover how ads are reaching customers. Marchex is a call analytics solution that offers a way for businesses to get more from their existing mobile, online, and offline ad campaigns. Using keyword-level attribution for every phone call, Marchex is able to identify which ads, channels, and even keywords led customers to call…

    Stephanie Miles/ Street Fightin Paid Search- 18 readers -
  • How Bad Local Data Leads to Bad Calls — And Frustrated Customers

    This is the third in a series of articles, sponsored by Telmetrics, focused on the acute problem of attribution in mobile. To read the previous articles in the series, click here. You can also click here to view the company’s talk at Street Fight Summit on the topic. Let’s start with an example: A man conducts a mobile search for homeowner’s insurance for his condo.

    Donna M. Airoldi/ Street Fight- 11 readers -
  • After the Click: Solving Mobile’s Attribution Problem

    … This is the first in a series of articles, sponsored by Telmetrics, focused on the acute problem of attribution in mobile. You can also view the company’s talk at Street Fight Summit on the topic. Picture this: A consumer at home wants to know where to find a scooter for her toddler son for Christmas. She doesn’t want to buy it online because…

    Street Fightin Affiliate- 12 readers -
  • Study: Consumers Increasingly Receptive to Mobile Ads

    …/helpful — up from 22% in 2013. In addition, 40% of respondents reported clicking on mobile ads, and nearly half of those said they went on to take secondary actions (like viewing a website or searching for additional information). Telmetrics CEO Bill Dinan said that the results of the study over several years indicate a real evolution in the way…

    David Hirschman/ Street Fight- 17 readers -
  • Mobile’s Increasingly Strong Influence in Consumer Purchase Decisions

    … and behaviors, Telmetrics partnered with location ad platform xAd on the recently published 2014 Annual U.S. Mobile Path-to-Purchase Study, conducted by Nielsen. The third annual installment of the xAd/Telmetrics Mobile Path-to-Purchase study shows that mobile is a powerful force throughout the consumer purchase cycle. Consumers are spending more…

    Bill Dinan/ Street Fight- 10 readers -
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