Templates And Checklists

  • Why – and How – to Map Out Your Customers’ Journeys [Template]

    … team received a customer-journey map template. Click image to download Let’s say you’ve just received those three handouts. What would you do? Choose your key personas (Column 1) In our exercise, the first column, Persona, was completed: Business Traveler in one row, Student in another row. Starting with the customer may seem obvious, but content…

    Content Marketing Institute- 4 readers -
  • How to Write User-Oriented Content More Quickly

    … than a stream of consciousness that keeps the reader from understanding the real points you’re making. How you structure your outline is up to you. You can use this template, or use it as a guide to develop your own. 2. Develop a standard operating procedure (SOP) An SOP turns the stress of content creation into an easily managed system. When you…

    Content Marketing Institutein Content How To's- 11 readers -
  • An 8-Step Process to Use Influencers to Elevate Your Brand

    … how much has changed over the last two years, we felt it was time to revisit the influencer conversation. That’s why we’ve created an updated guide — Influencer Marketing: The Latest Strategies, Templates, and Tools — with new tips, examples, and industry-leading advice to help content marketers get more value from their influencer relationships…

    Jodi Harris/ Content Marketing Institute- 14 readers -
  • 6 Steps (And One Tool) to Clean Up Content Messes

    … reading a nuanced narrative. (These are just examples; your guidelines will vary.) Your template is also a great place to point authors to your written tone of voice guidelines and editorial standards guide to help ensure consistency at that level, too. HANDPICKED RELATED CONTENT: The Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources…

    Content Marketing Institutein Content- 12 readers -
  • Must-Have Checklist to Creating Valuable Content

    … “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right? Wrong. It may surprise you that the quote is from Dr. Atul Gawande who wrote The Checklist Manifesto: How to Get Things Right. Gawande is a general surgeon who…

    Content Marketing Institutein SEO- 22 readers -
  • A Template to Simplify Your Editorial Reporting

    … strategy enables content marketing programs to be more effective. Imagine what a documented editorial reporting plan could do for your team. I’ll admit that I was as guilty as the next person who leads a content team. While I talk regularly with everyone on our CMI team, my formal updates on our content progress were hit or miss. Enter my new…

    Michele Linn/ Content Marketing Institutein Social- 20 readers -
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