Templates And Checklists

    • Why – and How – to Map Out Your Customers’ Journeys [Template]

      In one of the most useful workshops I’ve attended, we created a customer-journey map for content planning. Before doing this exercise, I had only a fuzzy notion of what a customer-journey content map might look like, how to make one, and why anyone would bother. It turns out, this map looks like a spreadsheet. You make one by filling the cells.

      Content Marketing Institute- 4 readers -
  • How to Write User-Oriented Content More Quickly

    … to clickbait, and do it fast? There’s no formula for quickly writing clear, informative, and shareable content, but that doesn’t mean there isn’t a framework. HANDPICKED RELATED CONTENT: How to Make Content Creation the Star Quarterback 54 Content Writing Examples, Tools, Tips, and Resources Keep these six key steps in mind, and you can quickly…

    Content Marketing Institutein Content How To's- 9 readers -
  • An 8-Step Process to Use Influencers to Elevate Your Brand

    … how much has changed over the last two years, we felt it was time to revisit the influencer conversation. That’s why we’ve created an updated guide — Influencer Marketing: The Latest Strategies, Templates, and Tools — with new tips, examples, and industry-leading advice to help content marketers get more value from their influencer relationships…

    Jodi Harris/ Content Marketing Institute- 10 readers -
  • 6 Steps (And One Tool) to Clean Up Content Messes

    … reading a nuanced narrative. (These are just examples; your guidelines will vary.) Your template is also a great place to point authors to your written tone of voice guidelines and editorial standards guide to help ensure consistency at that level, too. HANDPICKED RELATED CONTENT: The Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources…

    Content Marketing Institutein Content- 9 readers -
  • Must-Have Checklist to Creating Valuable Content

    … “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right? Wrong. It may surprise you that the quote is from Dr. Atul Gawande who wrote The Checklist Manifesto: How to Get Things Right. Gawande is a general surgeon who…

    Content Marketing Institutein SEO- 12 readers -
  • A Template to Simplify Your Editorial Reporting

    … We all have the best of intentions to communicate regularly with our teams about what content is working well in editorial. Yet, too often those intentions become overwhelmed by the day-to-day activities. A systematic approach to editorial reporting, however, can make action possible. And after all, we know that a documented content marketing…

    Michele Linn/ Content Marketing Institutein Social- 12 readers -
  • Editorial Calendar Tips, Tools, and Templates

    …. More ways to use editorial calendars Editorial calendars can be useful for a range of content marketing tasks beyond basic tracking of your content team’s efforts or managing your publishing workflow. For example: They can be used to help guide customers through complex buying cycles. In his post on editorial planning best practices, Mike…

    Jodi Harris/ Content Marketing Institutein Social- 24 readers -
  • 2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

    If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers. This means it’s time to significantly ramp up your content capabilities – or acquire them from other companies ...

    Jodi Harris/ Content Marketing Institute- 32 readers -