Templates And Checklists

  • Why – and How – to Map Out Your Customers’ Journeys [Template]

    … team received a customer-journey map template. Click image to download Let’s say you’ve just received those three handouts. What would you do? Choose your key personas (Column 1) In our exercise, the first column, Persona, was completed: Business Traveler in one row, Student in another row. Starting with the customer may seem obvious, but content…

    Content Marketing Institute- 9 readers -
  • How to Write User-Oriented Content More Quickly

    … than a stream of consciousness that keeps the reader from understanding the real points you’re making. How you structure your outline is up to you. You can use this template, or use it as a guide to develop your own. 2. Develop a standard operating procedure (SOP) An SOP turns the stress of content creation into an easily managed system. When you…

    Content Marketing Institutein Content How To's- 19 readers -
  • An 8-Step Process to Use Influencers to Elevate Your Brand

    … how much has changed over the last two years, we felt it was time to revisit the influencer conversation. That’s why we’ve created an updated guide — Influencer Marketing: The Latest Strategies, Templates, and Tools — with new tips, examples, and industry-leading advice to help content marketers get more value from their influencer relationships…

    Jodi Harris/ Content Marketing Institute- 18 readers -
  • 6 Steps (And One Tool) to Clean Up Content Messes

    … reading a nuanced narrative. (These are just examples; your guidelines will vary.) Your template is also a great place to point authors to your written tone of voice guidelines and editorial standards guide to help ensure consistency at that level, too. HANDPICKED RELATED CONTENT: The Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources…

    Content Marketing Institutein Content- 18 readers -
  • Must-Have Checklist to Creating Valuable Content

    … CONTENT: How to Structure Your Business Blog Posts to Maximize Conversions Findable content When creating content, remember that unless something is sent directly to users, they probably will need to find it (and even when you email, things can get lost in an inbox). Make sure you’re using SEO guidelines to write or create findable content…

    Content Marketing Institutein SEO- 25 readers -
  • A Template to Simplify Your Editorial Reporting

    … to report progress has saved me time, and I’ll be more easily able to track trends month over month. HANDPICKED RELATED CONTENT: A Blueprint to Jump-Start Your Content Marketing Strategy Notes and cheat sheet Before we dig into specifics, here are a few things to consider as well as a quick checklist of the data for your reference: I don’t include…

    Michele Linn/ Content Marketing Institutein Social- 24 readers -
  • A Step-by-Step Guide to Get More Eyes on Your Research

    … these niche lists each year and update or add to them as needed. Here is a template you can download and customize to get you started as you compile your own influencer lists. Go to “File > Download As >” and select the format you would like). Journalists and media Media lists originally took a lot more legwork, as I was starting from…

    Content Marketing Institute- 13 readers -