Templates And Checklists

    • 6 Steps (And One Tool) to Clean Up Content Messes

      “Do our content reviews need to take so long?” “Why do our writers keep reinventing the wheel?” “Why do the articles in the same part of our website take such different approaches?” If you’re up against questions like these, you have content messes on your hands. And you can bet that your prospects and customers get frustrated trying to find what they need hidden in those messes.

      Content Marketing Institutein Content- 7 readers -
  • Must-Have Checklist to Creating Valuable Content

    … “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right? Wrong. It may surprise you that the quote is from Dr. Atul Gawande who wrote The Checklist Manifesto: How to Get Things Right. Gawande is a general surgeon who…

    Content Marketing Institutein SEO- 10 readers -
  • A Template to Simplify Your Editorial Reporting

    … We all have the best of intentions to communicate regularly with our teams about what content is working well in editorial. Yet, too often those intentions become overwhelmed by the day-to-day activities. A systematic approach to editorial reporting, however, can make action possible. And after all, we know that a documented content marketing…

    Michele Linn/ Content Marketing Institutein Social- 11 readers -
  • Editorial Calendar Tips, Tools, and Templates

    … to working with editorial calendars, I’ve compiled a set of tips, tools, templates, and takeaways from the annals of the Content Marketing Institute blog. Whether you need to build a new system from scratch or just want a few tricks to make your calendars more efficient and robust, these expert-endorsed resources can put you on the right path…

    Jodi Harris/ Content Marketing Institutein Social- 20 readers -
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