Templates And Checklists

  • Why – and How – to Map Out Your Customers’ Journeys [Template]

    … team received a customer-journey map template. Click image to download Let’s say you’ve just received those three handouts. What would you do? Choose your key personas (Column 1) In our exercise, the first column, Persona, was completed: Business Traveler in one row, Student in another row. Starting with the customer may seem obvious, but content…

    Content Marketing Institute- 4 readers -
  • How to Write User-Oriented Content More Quickly

    … than a stream of consciousness that keeps the reader from understanding the real points you’re making. How you structure your outline is up to you. You can use this template, or use it as a guide to develop your own. 2. Develop a standard operating procedure (SOP) An SOP turns the stress of content creation into an easily managed system. When you…

    Content Marketing Institutein Content How To's- 10 readers -
  • An 8-Step Process to Use Influencers to Elevate Your Brand

    … its first guide to influencer marketing, the technique has become more popular, more accepted by consumers, and more profitable for brands. But these campaigns also are carried out on a more complex playing field, thanks to factors like transparency regulations, increased noise, and overall erosion of organic social media reach. Considering just…

    Jodi Harris/ Content Marketing Institute- 13 readers -
  • 6 Steps (And One Tool) to Clean Up Content Messes

    … reading a nuanced narrative. (These are just examples; your guidelines will vary.) Your template is also a great place to point authors to your written tone of voice guidelines and editorial standards guide to help ensure consistency at that level, too. HANDPICKED RELATED CONTENT: The Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources…

    Content Marketing Institutein Content- 12 readers -
  • Must-Have Checklist to Creating Valuable Content

    … “Every day, there is more and more to manage and get right and learn.” Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right? Wrong. It may surprise you that the quote is from Dr. Atul Gawande who wrote The Checklist Manifesto: How to Get Things Right. Gawande is a general surgeon who…

    Content Marketing Institutein SEO- 22 readers -
  • A Template to Simplify Your Editorial Reporting

    … to report progress has saved me time, and I’ll be more easily able to track trends month over month. HANDPICKED RELATED CONTENT: A Blueprint to Jump-Start Your Content Marketing Strategy Notes and cheat sheet Before we dig into specifics, here are a few things to consider as well as a quick checklist of the data for your reference: I don’t include…

    Michele Linn/ Content Marketing Institutein Social- 19 readers -
  • Editorial Calendar Tips, Tools, and Templates

    … of tools in the content marketer’s arsenal – the editorial calendar – has transformed itself over the years, from a simple spreadsheet for tracking what we publish to an essential component for managing the entire life cycle of our organization’s content marketing program. To help you stay in step with the progress our industry has made when it comes…

    Jodi Harris/ Content Marketing Institutein Social- 28 readers -
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