• How marketers should approach messaging apps

    … With 257 billion text messages sent every day, messaging apps have surpassed social networks, both in terms of active users and number of sessions. But even while the space presents a huge opportunity for marketers to engage with their audiences, it isn’t without its challenges. Marketers from brands like Marriott, Coach and Cleveland Hustles…

    Tanya Dua/ Digidayin Social How To's- 17 readers -
  • 5 hurdles facing the spread of programmatic advertising beyond digital

    … By the end of this year, two-thirds of digital display advertising will be bought programmatically, eMarketer estimates. But will other forms of media adopt the same principles of efficiency-based buying? TV, cinema and out of home are starting to catch up, but there are still a lot of challenges, as buyers and sellers at Advertising Week…

    Lucia Moses/ Digidayin Display- 17 readers -
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