Tent-Pole

    • How Red Bull Quietly Changed its Video Marketing Strategy

      In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing strategy are generally tempted to sti ...

      Greg Jarboe/ ReelSEOin How To's YouTube- 25 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … on Instagram Always a bellwether for pop-culture and the general zeitgeist, the VMA’s continued to feature celebrity moments as breakout moments on Instagram. In fact, celebrity uploads from the VMA’s garnered a 26% share of voice across all of Instagram with 36 million views across the platform. The top 5 celebrities of the night, in terms of Instagram…

    ReelSEOin Social- 17 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 12 readers -
  • 2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

    … an impact with a well-edited trackvert than with live video streaming. Video Marketing Secret Weapon: FOMO! However, once the tent-pole event kicks off, the best practices and strategies change. Why? Because everything worth seeing is happening now, in real-time. And this triggers a new emotion: The Fear of missing out (FOMO). During a tent-pole event…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 22 readers -
  • 500M People are Watching Facebook Videos Every Day

    … 2015. He did state that the new looping Boomerang app for the platform reached #1 in the App Store in more than 70 countries. Instagram also launched a new video channel so viewers can catch up on big tent-pole events like New Year's Eve, and College Football. So, while we’ve known for more than a year-and-a-half that Facebook is competing…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 20 readers -
  • How Home Depot is Winning with How-To Video Content

    … products. It is in this area that Home Depot has become an exceptional example for how to do hygiene-type content. Home Depot and Hygiene Content Home Depot - Video Views and Social Reach - August 2015 (Data via Tubular) In the past 30 days, Home Depot has uploaded 85 video, the majority of these videos are “How to” videos related to home…

    Andy Smith/ ReelSEOin Content How To's YouTube- 19 readers -
  • Which Video Creators Own Halloween on YouTube?

    … According to Congress, there are five federal holidays in the US between now and the beginning of next year: Columbus Day, Veterans Day, Thanksgiving, Christmas, and New Year’s Day. And of course, many people will be celebrating Rosh Hashanah, Yom Kippur, Hanukkah, and Kwanzaa. And let’s not forget unofficial holidays like Halloween, Black…

    Greg Jarboe/ ReelSEOin YouTube- 14 readers -
  • 16 Top Video Marketing Tips and Takeaways from Vidsummit 2015

    Yes Poo~Pourri is a real product. Yes Poo~Pourri is clinically proven to work. You can buy it at http://PooPourri.com/?a=5 Poo~Pourri Toilet Deodorizers Some say the secret to a happy relationship is separate bathrooms, but those people have never tried Poo~Pourri, the classy, sassy, ultra effective way to leave the bathroom smelling better than you found it.

    ReelSEOin YouTube- 12 readers -
  • Is Vine Worth the Time for Branded Video Content?

    … tool for that type of content, and it was quickly picked up across the Internet. #2 Create Tent-pole Content Vine is MADE for tent-pole marketing content, and this is where many brands really succeed at the genre. Take this stop-motion clip from IKEA, who took to the platform to celebrate Independence Day, with a nice little hack using one of its…

    Carla Marshall/ ReelSEOin Social Content- 17 readers -
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