Tent-Pole

  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … the core audience for the VMA’s which tends to be female 18-34, it’s no surprise that Instagram is capturing a significant shift from broadcast to digital. Broadcasters who have typically relied on linear ratings to drive value for tentpole programs must quickly shift to digital channels as audience video consumption habits continue to increase…

    ReelSEOin Social- 15 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 10 readers -
  • 2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

    … arousal positive emotion, according to Dr. Karen Nelson-Field, the author of Viral Marketing: The Science of Sharing. So, if video marketers are trying to move the needle on brand objectives such as awareness, perception, and interest, or they’re trying to “put butts in seats” BEFORE an upcoming tent-pole event, then they are more likely to make…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 20 readers -
  • 500M People are Watching Facebook Videos Every Day

    … 2015. He did state that the new looping Boomerang app for the platform reached #1 in the App Store in more than 70 countries. Instagram also launched a new video channel so viewers can catch up on big tent-pole events like New Year's Eve, and College Football. So, while we’ve known for more than a year-and-a-half that Facebook is competing…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 19 readers -
  • How Home Depot is Winning with How-To Video Content

    … You may not realize it but Home Depot is an expert in home improvement how-to videos. Its YouTube channel is sitting at just under 100 thousand subscribers, but it has used its know-how to leave a 45 million+ view footprint on the how-to space. It has focused heavily on the hygiene part of the Hero, Hub, and Hygiene strategy with solid results…

    Andy Smith/ ReelSEOin Content How To's YouTube- 19 readers -
  • Which Video Creators Own Halloween on YouTube?

    … Friday, Cyber Monday, and New Year’s Eve. But when it comes to YouTube, there are only three remaining holidays in Q4 that generate huge engagement: Halloween, Black Friday, and Christmas. Halloween on YouTube: Most Viewed Creators According to Google Trends, Halloween is the second most popular Q4 holiday in the US. And you can get an idea of which…

    Greg Jarboe/ ReelSEOin YouTube- 14 readers -
  • 16 Top Video Marketing Tips and Takeaways from Vidsummit 2015

    Yes Poo~Pourri is a real product. Yes Poo~Pourri is clinically proven to work. You can buy it at http://PooPourri.com/?a=5 Poo~Pourri Toilet Deodorizers Some say the secret to a happy relationship is separate bathrooms, but those people have never tried Poo~Pourri, the classy, sassy, ultra effective way to leave the bathroom smelling better than you found it.

    ReelSEOin YouTube- 10 readers -
  • Is Vine Worth the Time for Branded Video Content?

    … strategy. If anything, the platform offers up some incredibly unique opportunities for promotion, if you know what to do, and understand how viewers respond to, and engage with, the social video platform. Is Vine Worth the Time for Branded Video Content? Yes! As with any type of video marketing, you don't have to have a million-dollar budget to make…

    Carla Marshall/ ReelSEOin Social Content- 17 readers -
  • 5 Ways Brands are Using Snapchat for Marketing and Promotion

    … amazing content around tent-pole events, and it went all out for its 2015 Valentine's Day campaign using Snapchat. The brand used the 'Stories' feature to publish a series of witty virtual Valentine's card that followers could amend to send to their own sweethearts. Snapchat stories disappear after 24 hours, but Taco Bell created a lot of buzz…

    Andy Smith/ ReelSEOin Social- 18 readers -
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