Tent-Pole

    • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

      It’s that time of year when video marketers get together and wonder what their company or client could have done with the $5 million that will be blown on buying a 30-second TV spot during Super Bowl 2017. The traditional excuse has always been that the money will buy a ton of eyeballs. Well, just how many eyeballs are we talking about? Super Bowl 2014 was watched by 111.

      Greg Jarboe/ ReelSEOin YouTube- 16 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    … “Felix Baumgartner's supersonic freefall from 128k” The Red Bull Stratos space diving project, which took place on Oct. 14, 2012, was viewed live by over 9.5 million users, setting a record for the live stream with the most concurrent views ever on YouTube. At time of writing, the YouTube video has 41.2 million views, and 240,000 engagements…

    Greg Jarboe/ ReelSEOin How To's YouTube- 30 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … reigned supreme by earning a total of 58M views, 3.3M engagements and 4,103 uploads. By views, 15.2% of all VMAs coverage was focused on her. Instagram Video: Essential for Tentpole Events So, while broadcast ratings may have been down to record lows, digital views and engagements continues to increase across this tent-pole event for Viacom. Given…

    ReelSEOin Social- 19 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 14 readers -
  • 500M People are Watching Facebook Videos Every Day

    … monthly active users. But how about video? Is the focus paying off for the social networking site? Apparently so, with the company announcing Facebook viewers now watch an incredible 100 million hours of video every day. 500M People are Watching Facebook Videos Every Day Zuckerberg confirmed that “Video is an important part of the Facebook experience…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 21 readers -
  • How Home Depot is Winning with How-To Video Content

    … content. Aty a distance (or on mobile) its hard to tell these belong to Home Depot as there is little to no consistency or branding. The company could more up close faces, colors that pop and perhaps a common orange border to distinguish them from competitors. Create Content Around Tent-pole Events: Some of their videos, like lawn care related…

    Andy Smith/ ReelSEOin Content How To's YouTube- 19 readers -
  • Which Video Creators Own Halloween on YouTube?

    … According to Congress, there are five federal holidays in the US between now and the beginning of next year: Columbus Day, Veterans Day, Thanksgiving, Christmas, and New Year’s Day. And of course, many people will be celebrating Rosh Hashanah, Yom Kippur, Hanukkah, and Kwanzaa. And let’s not forget unofficial holidays like Halloween, Black…

    Greg Jarboe/ ReelSEOin YouTube- 15 readers -
  • 16 Top Video Marketing Tips and Takeaways from Vidsummit 2015

    Yes Poo~Pourri is a real product. Yes Poo~Pourri is clinically proven to work. You can buy it at http://PooPourri.com/?a=5 Poo~Pourri Toilet Deodorizers Some say the secret to a happy relationship is separate bathrooms, but those people have never tried Poo~Pourri, the classy, sassy, ultra effective way to leave the bathroom smelling better than you found it.

    ReelSEOin YouTube- 12 readers -
  • Is Vine Worth the Time for Branded Video Content?

    …. Those individuals will have spent a considerable amount of time building their core following, and are highly invested in creating the type of video content that resonates with their fans. A relatively new medium like micro-video, and free-to-upload platforms like Vine, have given these creators a powerful voice, and brands are learning that they can…

    Carla Marshall/ ReelSEOin Social Content- 18 readers -
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