Tent-Pole

  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … marketer. And he would have expected me to know that “1984,” the TV commercial that launched the Apple Macintosh during that year’s Super Bowl, had been a watershed event as well as a masterpiece in advertising. After “1984,” Super Bowl commercials became the most expensive, creative, and influential advertising on television. And dad would have…

    Greg Jarboe/ ReelSEOin YouTube- 47 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    …, according to Tubular Labs. So, one might mistakenly think that Red Bull’s current video marketing strategy is built around creating similar hero content or tent-pole events on YouTube. But, if you take a close look at the Tubular’s monthly rankings of the most watched brands across platforms, then you’ll see that Red Bull has ranked #1 in nine of the past…

    Greg Jarboe/ ReelSEOin How To's YouTube- 49 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … The 2016 VMA’s were hosted on August 28th - and while linear broadcast ratings were down 34% according to Variety, digital video views and engagements saw significant increases - especially on Instagram. According to data pulled from Tubular Labs, total video engagements increased 58% on Instagram for VMA videos vs. last year! 2016 VMA's: Huge…

    ReelSEOin Social- 30 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 30 readers -
  • 500M People are Watching Facebook Videos Every Day

    …. Microsoft Xbox optimised video for Facebook and Instagram for the launch of Halo 5.The video marketing teams behind the campaign understood that viewers watch video differently on mobile than via other devices, like TV, so created content that captured the viewer's attention in the first 3 seconds, even if that viewer watched without sound. This tactic…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 30 readers -
  • Create a Buzz with Your Target Audience with Timely Video Content

    The track is now on iTunes! as we have done in the past, we will be sending Michelle royalties from the songification. https://geo.itunes.apple.com/us/album/not-today-building-is-on-fire/id1074397790?at=10laZr&mt=1&app=music Michelle Dobyne's building caught on fire, but in a contest of Woman vs. Nature, she was champion.

    Andy Smith/ ReelSEO- 7 readers -
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