Tent-Pole

  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … that YouTube had 180.1 million US users in 2016. eMarketer also estimates that nearly 85% of digital video viewers are YouTube viewers. Now, my mother was a math teacher. And she would have expected me to be able to calculate that an audience of 180.1 million YouTube viewers is 59.9% larger than 112.6 million network TV viewers. But, my father was a brand…

    Greg Jarboe/ ReelSEOin YouTube- 45 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    … In my previous article, I stated that having an accurate forecast of where the digital video marketing business is headed in 2020 would help you create a successful video marketing strategy, among other things. I probably should have said “could” or “should” instead of “would,” because brands that already have a successful video marketing…

    Greg Jarboe/ ReelSEOin How To's YouTube- 48 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … reigned supreme by earning a total of 58M views, 3.3M engagements and 4,103 uploads. By views, 15.2% of all VMAs coverage was focused on her. Instagram Video: Essential for Tentpole Events So, while broadcast ratings may have been down to record lows, digital views and engagements continues to increase across this tent-pole event for Viacom. Given…

    ReelSEOin Social- 29 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 25 readers -
  • 500M People are Watching Facebook Videos Every Day

    …-experience in areas of low-bandwidth. The company stated that over 80M people have access to Facebook Lite and it's helping to improving load times of video content. So, video views may eventually increase in countries across Asia, and in parts of Latin America, Africa and Europe. But if had already happened, then I would have expected Facebook to have…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 30 readers -
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