Tent-Pole

  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … an exceptional video before everyone else is their social network. This explains why so many Super Bowl advertisers upload their digital video ads weeks BEFORE the Big Game. Understanding the social dynamics that occur whenever you invite a group of friends, family, or colleagues to come to a party to watch a tent-pole event on your big screen TV…

    Greg Jarboe/ ReelSEOin YouTube- 27 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    … “Felix Baumgartner's supersonic freefall from 128k” The Red Bull Stratos space diving project, which took place on Oct. 14, 2012, was viewed live by over 9.5 million users, setting a record for the live stream with the most concurrent views ever on YouTube. At time of writing, the YouTube video has 41.2 million views, and 240,000 engagements…

    Greg Jarboe/ ReelSEOin How To's YouTube- 44 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … The 2016 VMA’s were hosted on August 28th - and while linear broadcast ratings were down 34% according to Variety, digital video views and engagements saw significant increases - especially on Instagram. According to data pulled from Tubular Labs, total video engagements increased 58% on Instagram for VMA videos vs. last year! 2016 VMA's: Huge…

    ReelSEOin Social- 27 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 17 readers -
  • 500M People are Watching Facebook Videos Every Day

    … monthly active users. But how about video? Is the focus paying off for the social networking site? Apparently so, with the company announcing Facebook viewers now watch an incredible 100 million hours of video every day. 500M People are Watching Facebook Videos Every Day Zuckerberg confirmed that “Video is an important part of the Facebook experience…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 30 readers -
  • How Home Depot is Winning with How-To Video Content

    … content. Aty a distance (or on mobile) its hard to tell these belong to Home Depot as there is little to no consistency or branding. The company could more up close faces, colors that pop and perhaps a common orange border to distinguish them from competitors. Create Content Around Tent-pole Events: Some of their videos, like lawn care related…

    Andy Smith/ ReelSEOin Content How To's YouTube- 23 readers -
  • Which Video Creators Own Halloween on YouTube?

    … According to Congress, there are five federal holidays in the US between now and the beginning of next year: Columbus Day, Veterans Day, Thanksgiving, Christmas, and New Year’s Day. And of course, many people will be celebrating Rosh Hashanah, Yom Kippur, Hanukkah, and Kwanzaa. And let’s not forget unofficial holidays like Halloween, Black…

    Greg Jarboe/ ReelSEOin YouTube- 22 readers -
  • 16 Top Video Marketing Tips and Takeaways from Vidsummit 2015

    Yes Poo~Pourri is a real product. Yes Poo~Pourri is clinically proven to work. You can buy it at http://PooPourri.com/?a=5 Poo~Pourri Toilet Deodorizers Some say the secret to a happy relationship is separate bathrooms, but those people have never tried Poo~Pourri, the classy, sassy, ultra effective way to leave the bathroom smelling better than you found it.

    ReelSEOin YouTube- 16 readers -
  • Is Vine Worth the Time for Branded Video Content?

    … In the last 90 days, there have been just over 5 million videos uploaded to Vine from 801K individual creators. According to Tubular, these videos have generated over 64.3 billion views, making it the 3rd most popular video platform in terms of views, after Facebook (201.5 billion), and YouTube (160.8 billion). But unlike Facebook or YouTube…

    Carla Marshall/ ReelSEOin Social Content- 25 readers -
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