Tent-Pole

  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … an exceptional video before everyone else is their social network. This explains why so many Super Bowl advertisers upload their digital video ads weeks BEFORE the Big Game. Understanding the social dynamics that occur whenever you invite a group of friends, family, or colleagues to come to a party to watch a tent-pole event on your big screen TV…

    Greg Jarboe/ ReelSEOin YouTube- 23 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    …, according to Tubular Labs. So, one might mistakenly think that Red Bull’s current video marketing strategy is built around creating similar hero content or tent-pole events on YouTube. But, if you take a close look at the Tubular’s monthly rankings of the most watched brands across platforms, then you’ll see that Red Bull has ranked #1 in nine of the past…

    Greg Jarboe/ ReelSEOin How To's YouTube- 33 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … on Instagram Always a bellwether for pop-culture and the general zeitgeist, the VMA’s continued to feature celebrity moments as breakout moments on Instagram. In fact, celebrity uploads from the VMA’s garnered a 26% share of voice across all of Instagram with 36 million views across the platform. The top 5 celebrities of the night, in terms of Instagram…

    ReelSEOin Social- 24 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 16 readers -
  • 500M People are Watching Facebook Videos Every Day

    …. Microsoft Xbox optimised video for Facebook and Instagram for the launch of Halo 5.The video marketing teams behind the campaign understood that viewers watch video differently on mobile than via other devices, like TV, so created content that captured the viewer's attention in the first 3 seconds, even if that viewer watched without sound. This tactic…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 24 readers -
  • How Home Depot is Winning with How-To Video Content

    … the Thumbnails: Although Home Depot get it right on a number of thumbnails, others are a complete miss. With minimal effort it could get some more consistent branding and better thumbnails across all of its content which should not only help it in search but also bring viewers back to their page. Take the following batch of thumbnails for recently uploaded…

    Andy Smith/ ReelSEOin Content How To's YouTube- 20 readers -
  • Which Video Creators Own Halloween on YouTube?

    … makeup, Halloween candy, Halloween Part 1, and Marilyn Manson. Hey, you can’t make this stuff up. If you want to double-check the YouTube search queries data, then go to the Tubular Labs Halloween Leaderboard. It shows that 239,000 creators have received 2.5 billion views from Halloween videos that have been uploaded in the last 365 days…

    Greg Jarboe/ ReelSEOin YouTube- 16 readers -
  • 16 Top Video Marketing Tips and Takeaways from Vidsummit 2015

    Yes Poo~Pourri is a real product. Yes Poo~Pourri is clinically proven to work. You can buy it at http://PooPourri.com/?a=5 Poo~Pourri Toilet Deodorizers Some say the secret to a happy relationship is separate bathrooms, but those people have never tried Poo~Pourri, the classy, sassy, ultra effective way to leave the bathroom smelling better than you found it.

    ReelSEOin YouTube- 15 readers -
  • Is Vine Worth the Time for Branded Video Content?

    … tool for that type of content, and it was quickly picked up across the Internet. #2 Create Tent-pole Content Vine is MADE for tent-pole marketing content, and this is where many brands really succeed at the genre. Take this stop-motion clip from IKEA, who took to the platform to celebrate Independence Day, with a nice little hack using one of its…

    Carla Marshall/ ReelSEOin Social Content- 20 readers -
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