Tent-Pole

  • Super Bowl Commercials Are Just the Tip of the Iceberg in Video Advertising

    … asked, “How many people would watch a brand’s video ad online if it wasn’t a Super Bowl commercial on TV?” Super Bowl Commercials on TV vs Online It’s not clear that everyone who watches TV viewer is paying attention to the commercials. According to Google’s Consumer Barometer, 52% of people use their connected devices (smartphones, computers…

    Greg Jarboe/ ReelSEOin YouTube- 40 readers -
  • How Red Bull Quietly Changed its Video Marketing Strategy

    … “Felix Baumgartner's supersonic freefall from 128k” The Red Bull Stratos space diving project, which took place on Oct. 14, 2012, was viewed live by over 9.5 million users, setting a record for the live stream with the most concurrent views ever on YouTube. At time of writing, the YouTube video has 41.2 million views, and 240,000 engagements…

    Greg Jarboe/ ReelSEOin How To's YouTube- 48 readers -
  • Instagram Video Was the Big Hit of Viacom’s 2016 VMA’s

    … reigned supreme by earning a total of 58M views, 3.3M engagements and 4,103 uploads. By views, 15.2% of all VMAs coverage was focused on her. Instagram Video: Essential for Tentpole Events So, while broadcast ratings may have been down to record lows, digital views and engagements continues to increase across this tent-pole event for Viacom. Given…

    ReelSEOin Social- 28 readers -
  • NBC's Multi-platform Coverage of the 2016 Rio Olympics Wins Gold

    Gillette provides a glimpse into the Olympic training for Neymar Jr., Ning Zetao, Ashton Eaton, and Andy Tennant as they work toward the Rio 2016 Olympic Games. Reaching their best is a beautiful thing, but the path, the sacrifices, the pain, and the anguish to attain precision, is anything but. Driving their story further is a custom music track written by Sia, and featuring pr ...

    Greg Jarboe/ ReelSEOin YouTube- 20 readers -
  • 2016 Olympic Games: Vital Lessons in Tent-Pole Video Marketing

    … Channel, big movie releases like Star Wars: The Force Awakens, or Halloween or April Fools’ Day jokes. Well, the Olympics provides some best practices worth adopting for B2B video marketers who use an industry trade show or conference as their annual tent-pole event. As you already know, tent-pole events drive search trends, editorial opportunities…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 37 readers -
  • 500M People are Watching Facebook Videos Every Day

    … 2015. He did state that the new looping Boomerang app for the platform reached #1 in the App Store in more than 70 countries. Instagram also launched a new video channel so viewers can catch up on big tent-pole events like New Year's Eve, and College Football. So, while we’ve known for more than a year-and-a-half that Facebook is competing…

    Greg Jarboe/ ReelSEOin Social Facebook YouTube- 30 readers -
  • How Home Depot is Winning with How-To Video Content

    … content. Aty a distance (or on mobile) its hard to tell these belong to Home Depot as there is little to no consistency or branding. The company could more up close faces, colors that pop and perhaps a common orange border to distinguish them from competitors. Create Content Around Tent-pole Events: Some of their videos, like lawn care related…

    Andy Smith/ ReelSEOin Content How To's YouTube- 25 readers -
  • Which Video Creators Own Halloween on YouTube?

    … According to Congress, there are five federal holidays in the US between now and the beginning of next year: Columbus Day, Veterans Day, Thanksgiving, Christmas, and New Year’s Day. And of course, many people will be celebrating Rosh Hashanah, Yom Kippur, Hanukkah, and Kwanzaa. And let’s not forget unofficial holidays like Halloween, Black…

    Greg Jarboe/ ReelSEOin YouTube- 25 readers -
  • 16 Top Video Marketing Tips and Takeaways from Vidsummit 2015

    Yes Poo~Pourri is a real product. Yes Poo~Pourri is clinically proven to work. You can buy it at http://PooPourri.com/?a=5 Poo~Pourri Toilet Deodorizers Some say the secret to a happy relationship is separate bathrooms, but those people have never tried Poo~Pourri, the classy, sassy, ultra effective way to leave the bathroom smelling better than you found it.

    ReelSEOin YouTube- 16 readers -
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