Teradata

Teradata Corporation is an American computer company that sells analytic data platforms, applications and related services. Its products are meant to consolidate data from different sources and make the data available for analysis. Formerly a division of NCR Corporation, Teradata was incorporated in 1979 and separated from NCR in October 2007. Michael Koehler became president and CEO of Teradata after its 2007 spin off from NCR. Teradata's headquarters is located in Miamisburg, Ohio.
Posts about Teradata
  • Facebook Celebrates Successful Year in Open Source

    … to Teradata — which joined the Presto community this year with a focus on enhancing enterprise features and providing support — for having seven of our top 10 external contributors. While we’ve grown and accomplished so much this year, we still have more work to do. In 2016, we’re doubling down on our commitment to supporting projects, and we look forward to even more collaboration with our community. Top image courtesy of Shutterstock. …

    Justin Lafferty/ AllTwitterin Social Facebook- 10 readers -
  • How to Get a Bigger Content Budget in 2015

    … have to demonstrate past success,” says Maksymiw. “But be transparent if something didn’t work as well. We don’t sugarcoat.” It may be tempting to cast every past investment as a good one to instill more faith in future budget allocations, but transparency will guarantee longer-term faith in content. Maksymiw, for example, tried a competitive…

    Celine Roque/ The Content Strategistin Content How To's- 27 readers -
  • Roundup: 11 B2B Marketing Reports and One Killer Infographic

    … – A Marketer’s Guide – This report provides a breakdown of the marketing automation software market, trends and platforms. Platform features are compared (Adobe Campaign, Act-On, eTrigue, HubSpot, Marketo, Oracle Eloqua, Pardot, Sales Engine, Salesfusion, Silverpop and Teradata. The report also offers advice on selecting a marketing automation solution…

    Lee Odden/ TopRank®in Social Mobile- 13 readers -
  • Marketing Technology Investments in 2015 Expected to Center on Customers and Improving Systems Integration

    … how well they would integrate with existing technologies. Upgrades in data security and privacy were also factors in spending decisions, with 45 percent citing this as a key area of concern and improvement. References: Econsultancy. “Enterprise Priorities in Digital Marketing,” July 2014. eMarketer. “Why Marketing Tech Investments Will Change in 2015,” October 23, 2014. Ratcliff, Christopher. “Three Key Insights from our new Enterprise Priorities in Digital Marketing,” October 01, 2014. …

    Jim Shannon/ Dex Media- 5 readers -
  • Enterprises' Top Digital Marketing Priorities for 2015

    Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from Teradata and Econsultancy. On the other hand, only 48% expect increases beyond inflation in traditional marketing budgets in 2015, and 29% who expect decreases, the study found.

    MarketingProfs- 19 readers -
  • Nine internet marketing stats we've seen this week

    … Jeter buzz Derek Jeter's retirement at the end of September was a big deal for New York and the Yankees. Wayin shows Twitter's activity over his final game on 26th September. Click through to see the interactive figures, peaking at more than 125,000 related terms in the hour at game close. MENA advertising growth Internet advertising is playing…

    Ben Davis/ Econsultancyin Display Google Facebook Twitter- 12 readers -
  • Digital Marketing Trends To Watch Webcast

    … Marketing Institute, and Sean Shoffstall, Vice President of Innovation and Strategy of Teradata Interactive will lead the discussion on new digital trends emerging in data-driven marketing and how to optimally reach your customers with relevant messaging. The webcast will dive into how digital marketers are collaborating with industry peers, which…

    Sarah Burns/ BoostBlog- 16 readers -
  • How Three Brands Won Big with Content Promotion

    …. The eBook struck a chord with both their audience and the media to whom it was pitched. In total, more than 46 media outlets and trade publications mentioned it – delivering over three million media impressions, a 25 percent landing page conversion rate and, ultimately, 30 global brand prospect meetings. The campaign channeled owned media…

    Chad Pollitt/ Relevancein SEO Content Google How To's- 13 readers -
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