Teradata

Teradata Corporation is an American computer company that sells analytic data platforms, applications and related services. Its products are meant to consolidate data from different sources and make the data available for analysis. Formerly a division of NCR Corporation, Teradata was incorporated in 1979 and separated from NCR in October 2007. Michael Koehler became president and CEO of Teradata after its 2007 spin off from NCR. Teradata's headquarters is located in Miamisburg, Ohio.
Posts about Teradata
  • Marketing Automation Software: Key Players and Acquisitions

    …. Their marketing automation platform provides email marketing, lead generation, lead management, sales alignment and ROI reporting. Teradata Marketing Applications – Achieve marketing agility, understand customers as individuals, and execute powerful digital communications across every channel with Teradata Marketing Applications. Marketing Automation…

    Douglas Karr/ Marketing Technology Blogin EMail- 26 readers -
  • Facebook Celebrates Successful Year in Open Source

    … to Teradata — which joined the Presto community this year with a focus on enhancing enterprise features and providing support — for having seven of our top 10 external contributors. While we’ve grown and accomplished so much this year, we still have more work to do. In 2016, we’re doubling down on our commitment to supporting projects, and we look forward to even more collaboration with our community. Top image courtesy of Shutterstock. …

    Justin Lafferty/ AllTwitterin Social Facebook- 12 readers -
  • How to Get a Bigger Content Budget in 2015

    …, but according to a survey from Teradata and Econsultancy, this might not be the case. For a lot of companies, budgeting decisions are significantly driven by instinct. This means that rather than focusing the discussion on just the numbers, it’s best to uncover and address the deeper interests of whomever is making the big-picture financial…

    Celine Roque/ The Content Strategistin Content How To's- 38 readers -
  • Roundup: 11 B2B Marketing Reports and One Killer Infographic

    … the information necessary to plan and implement a more effective lead generation effort. Circle research: B2B Market Segmentation – This report from UK based Circle research outlines approaches to B2B customer segmentation and how to implement a segmentation model. LinkedIn: The 2014 Professional Content Consumption Report – Understanding how business…

    Lee Odden/ TopRank®in Social Mobile- 21 readers -
  • Marketing Technology Investments in 2015 Expected to Center on Customers and Improving Systems Integration

    … how well they would integrate with existing technologies. Upgrades in data security and privacy were also factors in spending decisions, with 45 percent citing this as a key area of concern and improvement. References: Econsultancy. “Enterprise Priorities in Digital Marketing,” July 2014. eMarketer. “Why Marketing Tech Investments Will Change in 2015,” October 23, 2014. Ratcliff, Christopher. “Three Key Insights from our new Enterprise Priorities in Digital Marketing,” October 01, 2014. …

    Jim Shannon/ Dex Media- 10 readers -
  • A beauty contest for marketing clouds, but buyers resist monogamy

    … in that direction? While I’m skeptical of a single wave to cover all of marketing, I do think “platformality” is a more finite axis by which to evaluate the vendors in this field. P.S. To partially make amends for my inappropriate opening metaphor, I leave you with this takedown of the Miss America beauty pageant by the brilliant John Oliver: The post A beauty contest for marketing clouds, but buyers resist monogamy appeared first on Chief Marketing Technologist. …

    Scott Brinker/ Chief Marketing Technologist- 11 readers -
  • Enterprises' Top Digital Marketing Priorities for 2015

    … Some 69% of senior marketers at enterprise companies anticipate an increase in digital spend beyond inflation in 2015, and only 6% foresee a decrease, according to a recent report from Teradata and Econsultancy. On the other hand, only 48% expect increases beyond inflation in traditional marketing budgets in 2015, and 29% who expect…

    MarketingProfsin SEO Google Twitter YouTube- 27 readers -
  • Nine internet marketing stats we've seen this week

    … to reach adoption rates of 54% programmatic and 43% programmatic respectively by 2018. Marketing technology Econsultancy's new Enterprise Priorities in Digital Marketing report in association with Teradata, asked 402 senior marketers from global enterprises about their plans. This is what they revealed about future technology investment... Derek…

    Ben Davis/ Econsultancyin Display Google Facebook Twitter- 13 readers -
  • Digital Marketing Trends To Watch Webcast

    … This week the Digital Marketing Depot is hosting a webcast that’s right up our alley, and we think you’ll love it, too. If you’re looking to leverage vast amounts of data for your marketing campaigns, register for “Multi-Channel Digital Marketing – Trends To Watch” on Thursday, October 2 at 1 PM EDT. Aaron Kahlow, CEO and Founder of Online…

    Sarah Burns/ BoostBlog- 20 readers -
  • How Three Brands Won Big with Content Promotion

    … and trade publications. When faced with such well researched, new information, the media had no choice but to cover it. The coverage led to a cascade of influencer citations and social mentions that continue today. Campaign Verdict: Great content and research with purposeful promotion. Teradata – Content Promotion That Drove Eight digits…

    Chad Pollitt/ Relevancein SEO Content Google How To's- 15 readers -
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