• Marketing 101: What is a radio button?

      Radio buttons — what are they, and how do marketers use them? Well, like most marketing tactics, it’s something you’ve seen everywhere but simply might not have known the name for. A radio button can be used in any form where you need people to make choices, like a survey, newsletter sign-up or a lead generation form.

      MarketingSherpa Blog- 16 readers -
  • Marketing 101: What is link juice?

    …. She earned her Bachelor of Arts in English Literature, Mass Communications and Film Studies from Saint Mary’s College in Notre Dame, Ind., and was a correspondent for USA Today College prior to joining MECLABS Institute. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Marketing Tags: domain authority, google algorithm, industry, jargon, link juice, marketing 101, SEM, SEO, terms, vocab …

    MarketingSherpa Blogin SEO- 10 readers -
  • Compliance Council Updates Retailer Affiliate Agreement Guide

    … In an effort to provide more up-to-date guidance, the Compliance Council recently revised its “Retailer Affiliate Agreement” whitepaper. Originally published in 2013, the newly revised guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements. Publishers may…

    The PMAin Affiliate- 11 readers -
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