Test Hypotheses

  • AB Testing Inspiration: Using Emotional Triggers

    … AB Testing is only effective when you’re testing something meaningful. This is especially true on small-screen devices we call smartphones, or “Mobile” generically. Talia Wolf believes that The root of every conversion = Human Behavior. We certainly wouldn’t argue with her. She also believes that emotion is at the core of human behavior. Her…

    Brian Massey/ The Conversion Scientist- 13 readers -
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