Test Hypotheses

  • AB Testing Inspiration: Using Emotional Triggers

    … strategy and related hypotheses. In our examples above, Best Buy wrote their own product summary description. Rakuten uses the manufacturer-supplied copy and images. Best Buy communicates “Trust” by focusing on service. Rakuten focuses on “Act Now” with availability and price information. If we wanted to find a unique emotional content strategy…

    Brian Massey/ The Conversion Scientist- 14 readers -
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