Test Validity

Test validity is the extent to which a test (such as a chemical, physical, or scholastic test) accurately measures what it purports to measure. In the fields of psychological testing and educational testing, “Validity refers to the degree to which evidence and theory support the interpretations of test scores entailed by proposed uses of tests.” Although classical models divided the concept into various "validities" (such as content validity, criterion validity, and construct validity), the currently dominant view is that validity is a single unitary construct.
Posts about Test Validity
  • 10 CRO Experts Reveal Their Biggest A/B Testing Mistakes

    …) full business cycles – so the sample would include all weekdays, weekends, various sources of traffic, your blog publishing schedules, newsletters, phases of the moon, weather and everything else that might influence the outcome.” Read this article for more on statistical significance and test validity 2. Craig Sullivan, Optimise or Die…

    Michael Aagaard/ ContentVerve.com- 14 readers -
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