Testimonials

  • How to get local reviews and ratings

    … If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result…

    Michiel Heijmans/ Yoastin How To's- 15 readers -
  • Local ranking factors that help your local business’ SEO

    … schema.org, either by adding LocalBusiness schema.org tags around your address details or via JSON-LD. Especially when using JSON-LD, you are serving your address details to a search engine in the most convenient way. Our Local SEO plugin makes adding that LocalBusiness schema to your pages a breeze. This is very much about what Google calls distance…

    Michiel Heijmans/ Yoastin SEO- 18 readers -
  • Turn your online customer into a brand ambassador

    … will open a box with a predefined text about your shop, a link to your shop. Personalize it by adding the product name (“I just bought Product X on yourshop.com – it’s awesome!”). If the text is predefined, it’s literally two clicks that your future brand ambassador will be willing to make. Ask for testimonials Next to adding testimonials on your…

    Michiel Heijmans/ Yoastin Social- 18 readers -
  • How to Use Customer Testimonials in Your Email Marketing

    … Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof is “a psychological phenomenon…

    Movable Ink Blog- 18 readers -
  • What is Growth Hacking? Here are 15 Examples

    … dynamic ads that are targeted based off of the category of the article, providing a relevant call-to-action for readers. Build A Targeted List of Emails – Segment your customers from your prospects and educate them on your products and services. Personalize the Experience – What can you add to your pages that’s personalized to the visitor…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • Landing Page Optimization Tips that Increase Conversion Rates

    … to research your colors and match them to the persona and behavior you’re trying to solicit. Videos – Test videos on your landing pages to increase conversion rates. Unique Selling Proposition – Differentiate yourselves from your competitors and define the benefits of conversion for your visitors. Interactive Element – Test a popup or other activity…

    Douglas Karr/ Marketing Technology Blog- 40 readers -
  • Affiliate Marketing and CAN-SPAM Compliance

    … relationship with the company – whether you’re the owner, an investor, or an influencer paid to promote the company is a violation per the Guides Concerning Use of Endorsements or Testimonials in Advertising. Spamming people with an affiliate offering that you don’t have any previous business relationship with and not providing any means…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 14 readers -
  • 7 ways to increase sales by creating trust

    … as it comforts your visitor. 2. Testimonials create trust Do not brag about your products yourself. If your products or services are really that good, I’m sure you’ll find someone else that can do the bragging for you. Make sure your visitor understand that the testimonial is written by an actual customer, by listing at least name and company…

    Michiel Heijmans/ Yoast- 14 readers -
  • 8 Trust Factors to Help Build a Website and Convert Users

    …. This case study suggests that adding a satisfaction guarantee is a great way to build trust and leads without detracting from sales. 8. External Links Building customer trust through third party relationships has a lot in common with using trust certifications. They are not only concerned about being verified by a bigger business, but also…

    ROI Factor Blogin Social EMail- 19 readers -
  • The Importance of Video Testimonials in Content Marketing

    … It’s no surprise that video is one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact doesn’t do you any good. If you want to maximize the value of video, you must know how to effectively use it. And in 2016, we believe you’ll want to focus on video testimonials. The Value of Video…

    Relevancein Content- 26 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 48 readers -
  • How to optimize your restaurant website

    … table to sit at. Your menu. Not your website menu, but a list of all the food you’ll possibly be serving me at a certain price. Client testimonials. All the good stuff people tell me about your place. A way to make a reservation. Obviously. Now let’s look into these aspects of a restaurant website in more detail. Not sure how optimized…

    Michiel Heijmans/ Yoastin How To's- 23 readers -
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