• Website Features Checklist: The Ultimate Must-Haves for Your Site

      Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. My Web Programmer designed this infographic to develop a list of features they believe should be included in every small business website. I’m honestly not so sure it’s limited to small business… I believe medium businesses, large businesses, and e-commerce sites should take a look as well.

      Douglas Karr/ Marketing Technology Blog- 16 readers -
    • Turn your online customer into a brand ambassador

      Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Want to optimize your WooCommerce shop for local shopping? You need Local SEO for WooCommer ...

      Michiel Heijmans/ Yoastin Social- 6 readers -
  • How to Use Customer Testimonials in Your Email Marketing

    … Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof is “a psychological phenomenon…

    Movable Ink Blog- 9 readers -
  • What is Growth Hacking? Here are 15 Examples

    …, engineers and product managers that specifically focus on building and engaging the user base of a business. Source: Wikipedia Eliv8 has developed another beautiful infographic with a collection of their 15 Best Growth Hacking Techniques & Ideas: Tap into 3rd Party Audiences – Guest blogging is mentioned, but podcasting is a great way to tap…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Landing Page Optimization Tips that Increase Conversion Rates

    … to research your colors and match them to the persona and behavior you’re trying to solicit. Videos – Test videos on your landing pages to increase conversion rates. Unique Selling Proposition – Differentiate yourselves from your competitors and define the benefits of conversion for your visitors. Interactive Element – Test a popup or other activity…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Affiliate Marketing and CAN-SPAM Compliance

    … relationship with the company – whether you’re the owner, an investor, or an influencer paid to promote the company is a violation per the Guides Concerning Use of Endorsements or Testimonials in Advertising. Spamming people with an affiliate offering that you don’t have any previous business relationship with and not providing any means…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 9 readers -
  • 7 ways to increase sales by creating trust

    … as it comforts your visitor. 2. Testimonials create trust Do not brag about your products yourself. If your products or services are really that good, I’m sure you’ll find someone else that can do the bragging for you. Make sure your visitor understand that the testimonial is written by an actual customer, by listing at least name and company…

    Michiel Heijmans/ Yoast- 6 readers -
  • 8 Trust Factors to Help Build a Website and Convert Users

    …. Testimonials Consumers ultimately begin trusting businesses through recommendations from peers, experts, and friends. Testimonials are most credible when attributed to a real person. Adding a name, face, or voice creates a legitimate source that customers can identify. Authentic testimonials that are featured on your website can also be properly leveraged…

    ROI Factor Blogin Social EMail- 9 readers -
  • The Importance of Video Testimonials in Content Marketing

    It’s no surprise that video is one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact doesn’t do you any good. If you want to maximize the value of video, you must know how to effectively use it. And in 2016, we believe you’ll want to focus on video testimonials.

    Relevance- 13 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 33 readers -
  • How to optimize your restaurant website

    …, perhaps repeat it in your footer, and definitely put it on your contact page. On your contact page, you might want to consider adding a route map as well. Schema.org/Restaurant Don’t just add the address, but mark it up the right way. That means you’ll have to add schema.org markup to your address. The most obvious schema.org variation would…

    Michiel Heijmans/ Yoastin How To's- 15 readers -
  • Why Customer Testimonials Are The Ultimate Marketing Tools

    …. Testimonials – Getting To The Truth Of Your Product Officially speaking, a testimonial is a kind of formal statement, for which the author will give his/her approval for its use as part of a company’s marketing literature. Many websites have a ‘Testimonials’ section on the home page. Others have a completely separate page dedicated to testimonials…

    Kerry Butters/ GetResponse Blogin EMail- 10 readers -
  • The Definitive Guide to Optimizing Your Local Landing Pages

    …. Go Mobile First As we stated earlier, more than half of over 100 billion monthly search requests is coming from mobile devices , Google stated in May. Just a few months ago, Google began rewarding websites that are mobile friendly, putting webmasters of desktop-only websites into a frenzy. As “Mobilegeddon” took hold, millions of websites were…

    The Daily Eggin SEO- 18 readers -
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