Testimonials

  • Turn your online customer into a brand ambassador

    … will open a box with a predefined text about your shop, a link to your shop. Personalize it by adding the product name (“I just bought Product X on yourshop.com – it’s awesome!”). If the text is predefined, it’s literally two clicks that your future brand ambassador will be willing to make. Ask for testimonials Next to adding testimonials on your…

    Michiel Heijmans/ Yoastin Social- 8 readers -
  • How to Use Customer Testimonials in Your Email Marketing

    … Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof is “a psychological phenomenon…

    Movable Ink Blog- 11 readers -
  • What is Growth Hacking? Here are 15 Examples

    … The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. Sean Ellis did just that. Traditional marketing online…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Landing Page Optimization Tips that Increase Conversion Rates

    … the rest of the page so there’s total clarity for your visitor on what to do next. Testimonials – Provide trust factors like testimonials to boost your conversion rate. Whitespace – A busy page with distracting elements can lose the focus of your visitors. Keep things open and simple. Color – Colors trigger an emotional response. Be sure…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Affiliate Marketing and CAN-SPAM Compliance

    … relationship with the company – whether you’re the owner, an investor, or an influencer paid to promote the company is a violation per the Guides Concerning Use of Endorsements or Testimonials in Advertising. Spamming people with an affiliate offering that you don’t have any previous business relationship with and not providing any means…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 10 readers -
  • 7 ways to increase sales by creating trust

    … are), people come from all over the land to their store to pick up purchases. There are more stories like that. Even if you don’t want people visiting your store or storage for that matter, I’d list your address. On checkout pages, this will increase trust a lot. 6. What happens after checkout? There’s this hesitation in almost all buying…

    Michiel Heijmans/ Yoast- 10 readers -
  • 8 Trust Factors to Help Build a Website and Convert Users

    … to supply a company phone number on certain pages. The only way to know for sure is to go through your website data and identify where your website needs additional trust factors. 4. Awards and Certifications Another effective trust factor is certificates and awards that show you are a respected business with notable achievements. This helps users feel…

    ROI Factor Blogin Social EMail- 10 readers -
  • The Importance of Video Testimonials in Content Marketing

    … It’s no surprise that video is one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact doesn’t do you any good. If you want to maximize the value of video, you must know how to effectively use it. And in 2016, we believe you’ll want to focus on video testimonials. The Value of Video…

    Relevancein Content- 14 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 35 readers -
  • How to optimize your restaurant website

    …, perhaps repeat it in your footer, and definitely put it on your contact page. On your contact page, you might want to consider adding a route map as well. Schema.org/Restaurant Don’t just add the address, but mark it up the right way. That means you’ll have to add schema.org markup to your address. The most obvious schema.org variation would…

    Michiel Heijmans/ Yoastin How To's- 16 readers -
  • 11 Ways to Increase the ROI of Your Content Marketing

    … on the first engagement, but they may be ready to engage with you down the road. Email nurturing is the best way to keep in contact with them and they’ll reach out when they’re ready! Be sure to download my latest Ebook written for Meltwater, How to Map Your Content to Unpredictable Customer Journeys, for a more in-depth look at writing content that will increase your return on marketing investment. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Social Content- 13 readers -
  • Why Customer Testimonials Are The Ultimate Marketing Tools

    …. Testimonials – Getting To The Truth Of Your Product Officially speaking, a testimonial is a kind of formal statement, for which the author will give his/her approval for its use as part of a company’s marketing literature. Many websites have a ‘Testimonials’ section on the home page. Others have a completely separate page dedicated to testimonials…

    Kerry Butters/ GetResponse Blogin EMail- 11 readers -
Get the top posts daily into your mailbox!
More from around the web