Testimonials

    • Local ranking factors that help your local business’ SEO

      If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are located.

      Michiel Heijmans/ Yoastin SEO- 13 readers -
    • Website Features Checklist: The Ultimate Must-Haves for Your Site

      Wow. I love it when someone designs a checklist on an infographic that’s both simple and informative. UK Web Host Review designed this infographic to develop a list of features they believe should be included with every business’ online presence. For your business to succeed online you need to make sure that your website is feature packed! There are many small details that c ...

      Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Turn your online customer into a brand ambassador

    … will open a box with a predefined text about your shop, a link to your shop. Personalize it by adding the product name (“I just bought Product X on yourshop.com – it’s awesome!”). If the text is predefined, it’s literally two clicks that your future brand ambassador will be willing to make. Ask for testimonials Next to adding testimonials on your…

    Michiel Heijmans/ Yoastin Social- 12 readers -
  • How to Use Customer Testimonials in Your Email Marketing

    … Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof is “a psychological phenomenon…

    Movable Ink Blog- 14 readers -
  • What is Growth Hacking? Here are 15 Examples

    … a friend tells them to Tweet This!. If you’ve got a platform today, you should have an embedded advocacy program with it. Retargeting Ads – Bring visitors back to your website with ads that follow them. Retargeting can increase brand searches by up to 1,000% and visits by 720% after 4 weeks Tweet This! Use Your Data – 50% of businesses find…

    Douglas Karr/ Marketing Technology Blog- 28 readers -
  • Affiliate Marketing and CAN-SPAM Compliance

    … of unsubscribing. Bloggers and small business people seem to do this quite a bit, thinking that anyone they meet that they can solicit. However, they could be paying a steep fine if they don’t stop violating regulations. Read What is the CAN-SPAM Act? And even if the sender is compliant per CAN-SPAM, they still most disclose the financial relationship…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 10 readers -
  • 7 ways to increase sales by creating trust

    … as it comforts your visitor. 2. Testimonials create trust Do not brag about your products yourself. If your products or services are really that good, I’m sure you’ll find someone else that can do the bragging for you. Make sure your visitor understand that the testimonial is written by an actual customer, by listing at least name and company…

    Michiel Heijmans/ Yoast- 11 readers -
  • 8 Trust Factors to Help Build a Website and Convert Users

    … undecided potential customers to convert. Applying testimonials can result in increased conversion rates and customer satisfaction. When watch retailer Express Watches found out that their users were concerned about not getting the best price, quality, or security, the company immediately took steps to minimize these fears. Initially, they tried…

    ROI Factor Blogin Social EMail- 14 readers -
  • The Importance of Video Testimonials in Content Marketing

    … It’s no surprise that video is one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact doesn’t do you any good. If you want to maximize the value of video, you must know how to effectively use it. And in 2016, we believe you’ll want to focus on video testimonials. The Value of Video…

    Relevancein Content- 20 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 44 readers -
  • How to optimize your restaurant website

    … table to sit at. Your menu. Not your website menu, but a list of all the food you’ll possibly be serving me at a certain price. Client testimonials. All the good stuff people tell me about your place. A way to make a reservation. Obviously. Now let’s look into these aspects of a restaurant website in more detail. Not sure how optimized…

    Michiel Heijmans/ Yoastin How To's- 20 readers -
  • Why Customer Testimonials Are The Ultimate Marketing Tools

    …. Testimonials – Getting To The Truth Of Your Product Officially speaking, a testimonial is a kind of formal statement, for which the author will give his/her approval for its use as part of a company’s marketing literature. Many websites have a ‘Testimonials’ section on the home page. Others have a completely separate page dedicated to testimonials…

    Kerry Butters/ GetResponse Blogin EMail- 15 readers -
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