Testimonials

    • How to get local reviews and ratings

      If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result on their search result pages, which con ...

      Michiel Heijmans/ Yoastin How To's- 13 readers -
  • Local ranking factors that help your local business’ SEO

    … mentioned on your website and not just in your footer at your address details!</p> <p class="readmore"><a title="Tips for your local content strategy" data-prefix="Read more" href="https://yoast.com/tips-local-seo-content-strategy/">Read more: ‘Tips for your local content strategy’ »</a></p> <h2>One more thing…

    Michiel Heijmans/ Yoastin SEO- 14 readers -
  • Turn your online customer into a brand ambassador

    … will open a box with a predefined text about your shop, a link to your shop. Personalize it by adding the product name (“I just bought Product X on yourshop.com – it’s awesome!”). If the text is predefined, it’s literally two clicks that your future brand ambassador will be willing to make. Ask for testimonials Next to adding testimonials on your…

    Michiel Heijmans/ Yoastin Social- 14 readers -
  • How to Use Customer Testimonials in Your Email Marketing

    … Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof is “a psychological phenomenon…

    Movable Ink Blog- 14 readers -
  • What is Growth Hacking? Here are 15 Examples

    … to convert with additional context around the transaction or even an offer. Host Contests – We’re launching some contests soon with Hellowave, a robust platform with proven, templated contests that run across your site and social sites. Build an Exclusive Community – This one takes work, but if you can convert your audience into a community, you’ve…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • Landing Page Optimization Tips that Increase Conversion Rates

    … the rest of the page so there’s total clarity for your visitor on what to do next. Testimonials – Provide trust factors like testimonials to boost your conversion rate. Whitespace – A busy page with distracting elements can lose the focus of your visitors. Keep things open and simple. Color – Colors trigger an emotional response. Be sure…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Affiliate Marketing and CAN-SPAM Compliance

    … of unsubscribing. Bloggers and small business people seem to do this quite a bit, thinking that anyone they meet that they can solicit. However, they could be paying a steep fine if they don’t stop violating regulations. Read What is the CAN-SPAM Act? And even if the sender is compliant per CAN-SPAM, they still most disclose the financial relationship…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 10 readers -
  • 7 ways to increase sales by creating trust

    … as it comforts your visitor. 2. Testimonials create trust Do not brag about your products yourself. If your products or services are really that good, I’m sure you’ll find someone else that can do the bragging for you. Make sure your visitor understand that the testimonial is written by an actual customer, by listing at least name and company…

    Michiel Heijmans/ Yoast- 12 readers -
  • 8 Trust Factors to Help Build a Website and Convert Users

    … make the people who had once fallen out of the conversion funnel feel more secure in the legitimacy of your business. 7. Guarantees Guarantees are often thought of as gimmicky techniques that are shamelessly used to get people to buy a product or service. However, when done correctly, return, delivery, and satisfaction guarantees can go a long way…

    ROI Factor Blogin Social EMail- 15 readers -
  • The Importance of Video Testimonials in Content Marketing

    … It’s no surprise that video is one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact doesn’t do you any good. If you want to maximize the value of video, you must know how to effectively use it. And in 2016, we believe you’ll want to focus on video testimonials. The Value of Video…

    Relevancein Content- 21 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    … product or service Tweet This! 75% of smartphone users abandon sites that aren’t mobile responsive Tweet This! 40% of shoppers prefer discounts on purchases over loyalty program points or gift baskets Tweet This! 47% of shoppers indicated they’d abandon a purchase if they found out there wasn’t free shipping Tweet This! The average…

    Douglas Karr/ Marketing Technology Blogin Social- 46 readers -
  • How to optimize your restaurant website

    … table to sit at. Your menu. Not your website menu, but a list of all the food you’ll possibly be serving me at a certain price. Client testimonials. All the good stuff people tell me about your place. A way to make a reservation. Obviously. Now let’s look into these aspects of a restaurant website in more detail. Not sure how optimized…

    Michiel Heijmans/ Yoastin How To's- 21 readers -
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