Testimonials

    • Ranking your local business part IV: Inbound links

      This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another essential asset for local SEO: earning inbound links ...

      David Mihm/ Yoastin SEO- 8 readers -
  • How to get local reviews and ratings

    … If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result…

    Michiel Heijmans/ Yoastin How To's- 16 readers -
  • Local ranking factors that help your local business’ SEO

    … If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are located. In this article, we’ll go…

    Michiel Heijmans/ Yoastin SEO- 21 readers -
  • Turn your online customer into a brand ambassador

    … will open a box with a predefined text about your shop, a link to your shop. Personalize it by adding the product name (“I just bought Product X on yourshop.com – it’s awesome!”). If the text is predefined, it’s literally two clicks that your future brand ambassador will be willing to make. Ask for testimonials Next to adding testimonials on your…

    Michiel Heijmans/ Yoastin Social- 19 readers -
  • How to Use Customer Testimonials in Your Email Marketing

    … Customer testimonials are one of the most powerful tools that email marketers have in their conversion arsenal. Why? Because they work. And they work because they function as social proof – an extremely powerful motivator of consumer action. According to Syed Balkhi, the co-founder of OptinMonster, social proof is “a psychological phenomenon…

    Movable Ink Blog- 19 readers -
  • What is Growth Hacking? Here are 15 Examples

    … to convert with additional context around the transaction or even an offer. Host Contests – We’re launching some contests soon with Hellowave, a robust platform with proven, templated contests that run across your site and social sites. Build an Exclusive Community – This one takes work, but if you can convert your audience into a community, you’ve…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • Landing Page Optimization Tips that Increase Conversion Rates

    … There’s no doubt that optimizing landing pages is a worthwhile endeavor for any marketer. Email Monks have put together this comprehensive interactive infographic on landing page optimization tips that drive measurable results. Here are some great stats associated with landing page optimization. President Barrack Obama raised an additional $60…

    Douglas Karr/ Marketing Technology Blog- 44 readers -
  • Affiliate Marketing and CAN-SPAM Compliance

    … of unsubscribing. Bloggers and small business people seem to do this quite a bit, thinking that anyone they meet that they can solicit. However, they could be paying a steep fine if they don’t stop violating regulations. Read What is the CAN-SPAM Act? And even if the sender is compliant per CAN-SPAM, they still most disclose the financial relationship…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 15 readers -
  • 7 ways to increase sales by creating trust

    … as it comforts your visitor. 2. Testimonials create trust Do not brag about your products yourself. If your products or services are really that good, I’m sure you’ll find someone else that can do the bragging for you. Make sure your visitor understand that the testimonial is written by an actual customer, by listing at least name and company…

    Michiel Heijmans/ Yoast- 14 readers -
  • 8 Trust Factors to Help Build a Website and Convert Users

    …. Testimonials Consumers ultimately begin trusting businesses through recommendations from peers, experts, and friends. Testimonials are most credible when attributed to a real person. Adding a name, face, or voice creates a legitimate source that customers can identify. Authentic testimonials that are featured on your website can also be properly leveraged…

    ROI Factor Blogin Social EMail- 20 readers -
  • The Importance of Video Testimonials in Content Marketing

    … It’s no surprise that video is one of the more effective content mediums in today’s digital marketing landscape. However, simply knowing this fact doesn’t do you any good. If you want to maximize the value of video, you must know how to effectively use it. And in 2016, we believe you’ll want to focus on video testimonials. The Value of Video…

    Relevancein Content- 29 readers -
  • 20 Key Factors Impacting E-Commerce Consumer Behavior

    …, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail. Here are some key E-Commerce Consumer Behavior Statistics: 93% of consumers consider visual appearance to be a factor…

    Douglas Karr/ Marketing Technology Blogin Social- 49 readers -
  • How to optimize your restaurant website

    … table to sit at. Your menu. Not your website menu, but a list of all the food you’ll possibly be serving me at a certain price. Client testimonials. All the good stuff people tell me about your place. A way to make a reservation. Obviously. Now let’s look into these aspects of a restaurant website in more detail. Not sure how optimized…

    Michiel Heijmans/ Yoastin How To's- 25 readers -
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