Testing

    • The Crazy Egg A/B Test Planning Guide

      A/B Testing, or “Split Testing” as it is also known, can be one of the most useful and powerful tools available for CRO, when used correctly. Without careful planning and analysis, however, the potential benefits of an A/B test may be outweighed by the combined impact of errors, noise and false assumptions. For the ...

      The Daily Egg- 15 readers -
    • Physical Product Experiment [PPE #5] – Product Testing

      If you’re following along, this is the fifth installment of my Physical Product Experiment, a step-by-step blog post series where I share a behind-the-scenes look at each stage in the process of building my first physical product: a productivity calendar and workbook. It’s been an exhilarating ride and a really amazing learning process.

      Pat Flynn/ The Smart Passive Income Blog- 15 readers -
  • 5 Marketing Budget Mistakes to Avoid

    … One of the most shared infographics we did was speaking to SaaS Marketing Budgets and exactly what percent of total revenue some companies were spending to maintain and acquire market share. By setting your marketing budget to an overall percentage of revenue, it provides your marketing team to incrementally increase demand as your sales team…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • How to Polish Mobile App Store Product Pages in Pre-launch

    … which brings a lot of loyal users advances any marketing game plan. App publishing companies check the performance of different ad channels via split-testing. At comparing their performance, they opted for one of the variants for the promotion of their new games and apps. Prisma Unravel Perfect Positioning using A/B Experiments Publishers usually meet…

    Marketing Technology Blogin How To's- 23 readers -
  • Amazon Keywords: Is the 250-Character Search Term Limit Real?

    … The Amazon community has been all abuzz for weeks over the supposed 250-character limit. I, however, have been noticeably quiet about this topic because there has been so much conflicting information from a huge variety of sources. I’m not usually a first-adopter. I like to test and tweak and read and apply and then draw […] The post Amazon…

    Karon Thackston/ Marketing Words Blog- 11 readers -
  • Learn from the Best: an Interview with Digital Marketing Legend Larry Kim

    … conversion rate optimization, testing, and digital marketing. Here’s what he had to say.. 1. With A/B testing, most variations of the control underperform and fail. Correct? And if so, why is that? Yes. This is true and... The post Learn from the Best: an Interview with Digital Marketing Legend Larry Kim appeared first on The Daily Egg. …

    Sean Work/ The Daily Egg- 36 readers -
  • Which SEO trends are here to stay?

    … Just five months ago, I wrote a piece for State of Digital discussing the question ‘Can we future-proof our sites?’ I spoke about staying on top of your technical integrity and how you need to be aware of the latest trends to be ahead of the curve. If you took my advice, it’s likely you’re now overwhelmed from the exciting advancements taking…

    State of Digitalin SEO- 20 readers -
  • How to Start with Paid Advertising

    … I’ve never run a paid advertisement for my own products. Why? Well, simply because I’ve never had any products of my own to sell. One of my goals for 2017 is to shift the higher percentage of income coming from affiliate marketing (selling the products of others for a commission) to earnings generated from my own stuff. The primary driver…

    Pat Flynn/ The Smart Passive Income Blogin Affiliate How To's- 12 readers -
  • Glossary: Multivariate Testing

    … A type of hypothesis testing where multiple variables are tested simultaneously to determine how the variables and combinations of variables influence the output. If several different variables (factors) are believed to influence the results or output of a test, multivariate testing can be used to test all of these factors at once. Using…

    The Daily Egg- 17 readers -
  • Glossary: Bandit Testing

    … A term used to describe test methods or algorithms that continuously shift traffic in reaction to the real-time performance of the test. Also known as “multi-armed bandit testing”, the name is derived from the behavior of casino slot machine players who often play several machines at once in order to optimize their payout. Rather than stay…

    The Daily Egg- 16 readers -
  • Glossary: Bandit Testing

    … A term used to describe test methods or algorithms that continuously shift traffic in reaction to the real-time performance of the test. Also known as “multi-armed bandit testing”, the name is derived from the behavior of casino slot machine players who often play several machines at once in order to optimize their payout. Rather than stay…

    The Daily Egg- 20 readers -
  • Weekend Update: Should You Publish Every Day?

    … with the latest news, there’s another reason why publishers have opened up their editorial calendars: competition. If everyone publishes Monday through Friday, the weekend offers websites a chance to differentiate themselves. “It’s a little bit of a less crowded space to get people’s attention,” Gordon said. “People … are more likely to be paying…

    The Content Strategist- 21 readers -
  • Don’t Split Test Your Pages Before Doing These 6 Things

    … When it comes to split testing, you’ve been doing great so far. You’ve got a great design, compelling copy and excellent flow. In your eyes, this new page is irresistible. But before you press that launch button and unleash it to an unsuspecting world, there are a few more things you’ll want to check. Let’s take a closer look at them: 1. Does…

    KISSmetrics Marketing Blog- 13 readers -
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