Testing And Optimization

  • Mobile Interaction: Website or app? Optimize for both

    … Over the past several years, marketers have often been faced with the conundrum of where to allocate funds in order to better compete in the mobile space. Should I focus my budget on the mobile app for my business, on making the website optimized for multiple device types (responsive or adaptive) or should I attempt to do both? Take user…

    MarketingSherpa Blogin EMail- 7 readers -
  • 3 Tips to Improve Your Marketing from Doctor Who

    …Sometimes taking a different perspective on marketing challenges can help shake up the conventional approach to those challenges. This fun and informative MarketingSherpa Blog post uses three quotes from the BBC television show "Doctor Who" to set up some tips that can improve your approach to marketing…

    Jessica Lorenz/ MarketingSherpa Blog- 3 readers -
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