Testing Plan

  • The Beginner’s Guide to Building a Conversion Rate Optimization (CRO) Plan

    … of this phase is to identify pages that have a high value in your funnel. This may mean that it’s a page that gets a lot of traffic, but is early in your funnel (like a blog post), or a page that gets a small but steady stream of traffic and is late in your funnel (like a checkout page). It’s up to you how detailed you’d like to get here…

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