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18 Flares Filament.io Made with Flare More Info'> 18 Flares × Erik Fisher, an author, podcaster and community manager at Social Media Examiner, stopped by #bufferchat to discuss Facebook marketing tips and engagement! Check out the full Storify recap here! What role does Facebook play in your community strategy? From Erik: “Most likely your largest group of followers on ...
… The world needs more A/B testing. Why? Because A/B testing is the most effective way to raise conversion rates. Tragically, according to Econsultancy, a paltry 38% of companies are doing A/B testing. There’s obviously a problem here. What I’m proposing in this article are five times when you absolutely must do A/B testing. The five A/B testing…