Text Ads

  • Stop Using The Same Headline

    … Writing text ads in AdWords is difficult – except crafting the headline. Every blog and best practice article you read from so-called “experts” tells you to simply include the user’s search query in your headline. In fact, Google seems to even encourage this practice by offering dynamic keyword insertion and bolding the matching words…

    Adam Lundquist/ PPC Heroin Paid Search- 16 readers -
  • Get Clicks on Your AdWords Text Ads

    … click-through rates on the ads have driven down the quality score of the keywords to the point where you must pay a prohibitively high price for every single click. The frustration and the feeling of failure sets in and you wonder what needs to happen to get users to click on your text ads. Do you need deeper discounts on your offer? Do you need…

    Adam Lundquist/ Nerds Do It Betterin Paid Search- 12 readers -
  • For The Best PPC Ads Change Your Focus

    … You have been in business for over a decade. Potential customers respect that kind of longevity and will want to use that knowledge to decide whether to click your ad. So you open up your AdWords account and create some ads based around your businesses longevity, how reliable your business is, and how your business can be trusted. You…

    Adam Lundquist/ PPC Heroin Paid Search- 5 readers -
  • Determining The Most Impactful Ad Types

    … ads are most important to those industries and what important factors should you be aware of to make sure you are making the most of them in your accounts? Text Ads As PPC managers, we know the importance of text ads. In fact, 97% of PPC managers categorize them as “important to very important” compared to display ads at 55% and social ads…

    PPC Heroin Social Paid Search Display Twitter- 6 readers -
  • Write and Schedule Your Holiday Ads Now – Save Time Later

    … Two of the most underutilized but effective AdWords features are labels and ad scheduling. What makes these features especially tremendous is their usefulness for writing holiday ads in July, and then scheduling for Q4. The holiday season is busy enough for PPC Specialists. Save yourself the stress of time-sensitive tasks by writing…

    Matt Umbro/ PPC Hero- 6 readers -