Text Message Marketing

  • The Rise of Text Messages as a Political Ad Medium

    … and foremost among them is the emergence of text message marketing. Text messaging has become an essential tool in running a political campaign and every candidate now uses SMS/MMS to get the word out about upcoming appearances, stump positions, news blurbs and donation pleas. To study the current political winds on text message marketing, I…

    Street Fightin Mobile- 10 readers -
  • 6 Elements to a Successful SMS Marketing Campaign

    … Marketers continue to underestimate the effectiveness of text messaging (SMS) for marketing campaigns. It’s not as sophisticated as mobile applications and developed mobile websites – but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging…

    Douglas Karr/ Marketing Technology Blog- 3 readers -
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