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While many remember Donald Trump’s Super Tuesday victory speech for Chris Christie’s vacant expression standing alongside the GOP frontrunner on stage, the big story for me was the sign on the podium. It contained the candidate’s name, as they all do, but with the notable addition of instructions for joining the campaign via text message.
… Marketers continue to underestimate the effectiveness of text messaging (SMS) for marketing campaigns. It’s not as sophisticated as mobile applications and developed mobile websites – but it’s far more effective. Getting someone to subscribe via SMS is much easier than getting them to download a mobile web application with push messaging…
… mobile to run sweepstakes is not a new idea; however, most strategies are not maximizing the potential of this channel. Text messaging is the most ubiquitous mobile behavior and dominates activity on devices across user demographics. In fact, 96% of 18-50 year olds send text messages, making it an excellent way to opt-in participants…