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  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … conversion This is fairly new to Facebook and worth testing. You will find this option in the ad set level optimizing for conversions like so: After some preliminary testing with a few clients, at Elite SEM, we have found that ROAS (return on ad spend) with a seven-day conversion window has been the better performing one so far, but it is definitely…

    AllTwitterin Social Facebook- 11 readers -
  • Facebook Tests Snapchat Stories-Like Quick Updates; Won’t Roll It Out

    … will see a smiley-face icon in the top-right-hand corner of the application. Tapping the icon will bring them to a screen that prompts them to share old photos or videos, create new ones or add text. Users can also overlay text on top of media. They then select which friends can view their Quick Updates. Finally, the activity tab alerts users when their friends reply to their Quick Updates. Readers: Would you have liked to see Facebook experiment further with the Quick Updates feature? …

    David Cohen/ AllTwitterin Facebook- 19 readers -
  • 12 Social Media Advertising Mistakes Even the Big Brands Make

    Social media advertising done badly is like throwing money down the rabbit hole. Here are some prime examples of what not to do with your advertising. Fear not if you’ve made these mistakes in the past: The majority of us have made the same mistakes. Just learn from them and move on. Targeting too narrow of an audience First off, this does not mean that you shouldn’t retarg ...

    AllTwitter- 17 readers -