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  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. If you have just one image with one ad copy, you are putting…

    AllTwitterin Social Facebook- 35 readers -
  • Facebook Tests Snapchat Stories-Like Quick Updates; Won’t Roll It Out

    … will see a smiley-face icon in the top-right-hand corner of the application. Tapping the icon will bring them to a screen that prompts them to share old photos or videos, create new ones or add text. Users can also overlay text on top of media. They then select which friends can view their Quick Updates. Finally, the activity tab alerts users when their friends reply to their Quick Updates. Readers: Would you have liked to see Facebook experiment further with the Quick Updates feature? …

    David Cohen/ AllTwitterin Facebook- 27 readers -
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