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  • The Customer Journey and Optimove Retention Automation

    …, marketers have far greater influence on customer response and loyalty. One more point to mention is that the company positions their software as a more effective way for marketers to manage customer journeys. Instead of the traditional approach to managing customer journeys, which relies on creating a limited number of static journey flowcharts…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
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