• The Customer Journey and Optimove Retention Automation

    …, behavioral and demographic data in order to predict future customer behavior and lifetime value. Another highlight is Optimove‘s real-time campaigns. These activity-triggered campaigns, which are usually focused on specific customer segments (such as ski enthusiasts, high spenders, infrequent shoppers or customers likely to churn), makes it easy…

    Douglas Karr/ Marketing Technology Blog- 69 readers -
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