Textmarks

  • 7 Ways Local Merchants Can Use Messaging Apps for Marketing

    …. Retailers should also track customer preferences, which allows them to alert opted-in shoppers when new styles from their favorite brands arrive.” (Brooke Temple, CallFire) 6. Using messaging for reputation management “Negative reviews can really hurt a business, especially small ones who can’t compete with the SEO power of Google Places, Yelp…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • 7 Strategies for Improving Mobile Coupon Redemption Rates

    … As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low. According to a 2015 report by CodeBroker, a shopper-marketing platform, redemption rates for coupons delivered via email sit…

    Stephanie Miles/ Street Fightin EMail- 8 readers -
  • 7 Strategies for Better Text Message Marketing

    … mobile opt-in SMS loyalty lists that work both nationally and on a store-location basis. Twenty percent of customers drive 80% of sales, and that 20% will likely opt-in to receive mobile offers. Even relatively small lists can drive significant sales, because they keep the store top-of-mind with their best customers.” (Adam Lavine, FunMobility) Interviews have been edited for length and clarity. Stephanie Miles is a senior editor at Street Fight. …

    Stephanie Miles/ Street Fight- 8 readers -
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