Thanx

  • How to Keep Customers Loyal in 2017

    … Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand…

    Stephanie Miles/ Street Fightin Social How To's- 22 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … important elements of the Thanx technology is the integration of real-time customer feedback, enabling consumers to easily leave commentary on their experience seconds after transacting. This isn’t normally thought of as a benefit of loyalty, but the one-to-one communication—where every piece of feedback is paired with the purchase history…

    Stephanie Miles/ Street Fight- 11 readers -
  • Thanx CEO: Loyalty Programs Using Data to Better Identify ROI

    … to better understand customers and establish ROI. Street Fight recently spoke to Zach Goldstein, the CEO of Thanx, about how the loyalty sector is evolving, and what retention marketing vendors can do to make their products more seamless for customers. Digital loyalty programs initially had their heyday about five years ago. How do you think loyalty…

    Street Fight- 19 readers -
  • 7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

    … for the customer.” (Debbie Kim, Index) 2. Giving VIP customers a unique experience. “Businesses should use transaction data to provide completely different and unique experiences for their best customers. The reality is that the 80-20 rule holds even for brick-and-mortar businesses—where 25% of customers generate two-thirds of sales—but most businesses treat…

    Stephanie Miles/ Street Fight- 12 readers -
  • 8 Ways to Collect More Customer Email Addresses

    … POS tools like Shopify, LightSpeed, and Square — there are many more — encourage members to give email addresses so they can receive purchase receipts, warranties, contracts, etc. In this case the ‘ask’ is matter-of-fact: this is how you can get the docs you need.” (Sunil Saha, Perkville) 4. Integrate tools into an email management system. “One…

    Stephanie Miles/ Street Fightin EMail- 10 readers -