Thanx

  • Case Study: Restaurant Group Uses Spend Data to Analyze Customer Base

    … Merchant: Good Food Guys Location: San Francisco, California Platforms: Thanx, Chartio Bottom Line: Customer data analysis and consumer research can help restaurants hone in on the most effective digital marketing strategies. Retailers weren’t alone in their quest to capitalize on the frenetic holiday shopping season. November and December…

    Stephanie Miles/ Street Fight- 28 readers -
  • How to Keep Customers Loyal in 2017

    … Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand…

    Stephanie Miles/ Street Fightin Social How To's- 24 readers -
  • Raise Report: New Funding for JumpCrew, Thanx, Breather

    … led the round, Local Onliner reported. The series B round will help Thanx, which offers a card-linked loyalty program, to triple the size of its sales and engineering staff. Monday, December 12: Mojio Scores $7 Million More for Connected Car Platform Deutsche Telekom, Relay Ventures, Kensington Capital and others contributed funding, TechCrunch…

    Street Fight- 23 readers -
  • Street Fight Daily: Target Uses Data to Boost Brands, ProPublica Aims to Fill Local News Void

    … race. LBMA Podcast: Adquick, Spotify, McDonald’s, and Blippar (Street Fight) This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Hormel, Talians app, Tree Elves and King of Pops, Commerce Signals, PlaceIQ, Broadsign, Here Maps and Twitter, and Apple Maps. Get Street Fight Daily in your inbox! Subscribe to our newsletter. …

    Street Fightin Google- 16 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … encourage our merchants to provide rewards that allow their customers to see the pot of gold in the near future and know with certainty that the reward will be achieved.” (Michael Gross, SpringBIG) 3. An emphasis on the consumer experience “There’s no doubt that the loyalty programs that emphasize customer experiences will become the true leaders…

    Stephanie Miles/ Street Fight- 17 readers -
  • Street Fight Daily: News Sharing Remains Low-Tech, DoorDash CEO’s Crowded Sector

    … of that.’” DoorDash CEO: Food Delivery Winner Will Be Best Service, Not Biggest Brand (Business Insider) If you live in San Francisco, there are at least seven food delivery apps you can order from. Most of them feature the same restaurants and the same dishes for close to the same prices. Amazon and Uber, more recent players in the space, might have the big brand…

    Street Fight- 35 readers -
  • Thanx CEO: Loyalty Programs Using Data to Better Identify ROI

    … to better understand customers and establish ROI. Street Fight recently spoke to Zach Goldstein, the CEO of Thanx, about how the loyalty sector is evolving, and what retention marketing vendors can do to make their products more seamless for customers. Digital loyalty programs initially had their heyday about five years ago. How do you think loyalty…

    Street Fight- 23 readers -
  • 7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

    … Although membership in loyalty programs continues to climb, and program members say they’re more likely to shop at stores that offer rewards to frequent customers, expectations for these programs are higher than ever. According to a survey by the loyalty marketing research firm Colloquy, 75% of consumers say relevancy matters when it comes…

    Stephanie Miles/ Street Fight- 22 readers -
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