• How to Keep Customers Loyal in 2017

      Trends and fads are common in the quickly-evolving local marketing industry, but it appears that loyalty programs are here to stay. Nearly half of marketers say they plan to increase spending on loyalty programs in 2017, with 13% looking to boost spending “significantly” in the category. With more merchants expected to adopt or expand their loyalty programs in the coming yea ...

      Stephanie Miles/ Street Fightin Social How To's- 20 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … to understand what they can give to consumers to increase visit frequency, drive greater spend and ultimately increase long-term loyalty.” (Jake Kiser, Belly) 4. Discounts on future purchases “Price-sensitive consumers really appreciate saving money and want discounts on future purchases or credit toward the service. They also love free…

    Stephanie Miles/ Street Fight- 11 readers -
  • Thanx CEO: Loyalty Programs Using Data to Better Identify ROI

    … Local businesses are investing more in retention marketing in 2017, but loyalty programs can be expensive to roll out — especially without a clear mechanism for understanding return on investment. Panelists at Street Fight Summit West recently discussed how this was pushing loyalty companies into offering a wider suite of analytics tools…

    Street Fight- 19 readers -
  • 7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

    … grow loyal customer relationships, but brands shouldn’t overlook the revenue opportunity in infrequent customers. For example, a fast casual restaurant client ran a Cardlytics Direct campaign to identify and target hard-to-reach infrequent customers. This campaign resulted in significant incremental revenue, 37% of which was from customers who…

    Stephanie Miles/ Street Fight- 11 readers -
  • 8 Ways to Collect More Customer Email Addresses

    …, the business can ask this simple question to which no one says no: ‘May I enroll you in our free rewards program?’ That’s a question that’s met with a lot less resistance than, ‘Can I have your name and email address so you can be added to our email list?’” (Walter Dubowec, Firefly Rewards) 3. Require emails for purchase receipts. “iPad and iPhone…

    Stephanie Miles/ Street Fightin EMail- 10 readers -
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