• Case Study: Restaurant Group Uses Spend Data to Analyze Customer Base

    … Merchant: Good Food Guys Location: San Francisco, California Platforms: Thanx, Chartio Bottom Line: Customer data analysis and consumer research can help restaurants hone in on the most effective digital marketing strategies. Retailers weren’t alone in their quest to capitalize on the frenetic holiday shopping season. November and December…

    Stephanie Miles/ Street Fight- 28 readers -
  • How to Keep Customers Loyal in 2017

    … recognize VIPs so they can give them an extra warm welcome.” (Zach Goldstein, Thanx) 2. Make connections during life-changing events. “Loyalty begins with finding the right consumer, creating a relationship with them and then working through channels to consistently communicate with them. Marketers have found that consumers who are going through…

    Stephanie Miles/ Street Fightin Social How To's- 23 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … important elements of the Thanx technology is the integration of real-time customer feedback, enabling consumers to easily leave commentary on their experience seconds after transacting. This isn’t normally thought of as a benefit of loyalty, but the one-to-one communication—where every piece of feedback is paired with the purchase history…

    Stephanie Miles/ Street Fight- 14 readers -
  • Thanx CEO: Loyalty Programs Using Data to Better Identify ROI

    … to better understand customers and establish ROI. Street Fight recently spoke to Zach Goldstein, the CEO of Thanx, about how the loyalty sector is evolving, and what retention marketing vendors can do to make their products more seamless for customers. Digital loyalty programs initially had their heyday about five years ago. How do you think loyalty…

    Street Fight- 21 readers -
  • 7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

    … grow loyal customer relationships, but brands shouldn’t overlook the revenue opportunity in infrequent customers. For example, a fast casual restaurant client ran a Cardlytics Direct campaign to identify and target hard-to-reach infrequent customers. This campaign resulted in significant incremental revenue, 37% of which was from customers who…

    Stephanie Miles/ Street Fight- 17 readers -
  • 8 Ways to Collect More Customer Email Addresses

    … of the things we do at Thanx is we integrate directly with existing email management tools — think Mailchimp or Constant Contact. From then on, when a consumer signs up for Thanx and selects an introductory reward, they are given the opportunity to enroll in the merchant’s email list for additional news and special offers. For merchants who turn…

    Stephanie Miles/ Street Fightin EMail- 14 readers -
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