• How to Keep Customers Loyal in 2017

    … by competitors.” (Walter Dubowec, Firefly Rewards) 4. Consider getting out of custom apps. “I expect to see restaurant merchants move away from custom apps as they take notice of the low star consumer ratings that the vast majority of these apps receive. Not every brand can pull off a custom app—it takes deep pockets to do it right and a rabid customer-base…

    Stephanie Miles/ Street Fightin Social How To's- 23 readers -
  • What Local Consumers Really Want From a Loyalty Program

    … important elements of the Thanx technology is the integration of real-time customer feedback, enabling consumers to easily leave commentary on their experience seconds after transacting. This isn’t normally thought of as a benefit of loyalty, but the one-to-one communication—where every piece of feedback is paired with the purchase history…

    Stephanie Miles/ Street Fight- 14 readers -
  • Thanx CEO: Loyalty Programs Using Data to Better Identify ROI

    … to better understand customers and establish ROI. Street Fight recently spoke to Zach Goldstein, the CEO of Thanx, about how the loyalty sector is evolving, and what retention marketing vendors can do to make their products more seamless for customers. Digital loyalty programs initially had their heyday about five years ago. How do you think loyalty…

    Street Fight- 20 readers -
  • 7 Smart Ways to Deliver Loyalty Rewards Based on Buying Patterns

    … Although membership in loyalty programs continues to climb, and program members say they’re more likely to shop at stores that offer rewards to frequent customers, expectations for these programs are higher than ever. According to a survey by the loyalty marketing research firm Colloquy, 75% of consumers say relevancy matters when it comes…

    Stephanie Miles/ Street Fight- 14 readers -
  • 8 Ways to Collect More Customer Email Addresses

    … of the things we do at Thanx is we integrate directly with existing email management tools — think Mailchimp or Constant Contact. From then on, when a consumer signs up for Thanx and selects an introductory reward, they are given the opportunity to enroll in the merchant’s email list for additional news and special offers. For merchants who turn…

    Stephanie Miles/ Street Fightin EMail- 12 readers -
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