The 4 P'S

  • The 4 P’s: Not What You Learned in Marketing Class, Part I

    …The 4 P’s: Product-Place-Price-Promotion In the 1960’s, marketing professor Edmund McCarthy introduced the “4 P’s of Marketing” often referred to interchangeably as the “marketing mix.” If you’ve ever taken a marketing class, this is a concept that you learned and probably forgot as fast as you can say “final exams.” But the 4 P’s provide…

    Karen Amundson/ BoostBlogin Content- 13 readers -
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