The Ant And The Grasshopper

  • The Ant and the Grasshopper, or Why Ignoring ROI Is a Death Wish

    … thesis into a round hole. By the end, they’d look more zombie than human, even if they’d miraculously made it through. It was a real-life fable, the collegiate version of The Ant and the Grasshopper, the famous cautionary tale about preparing for winter. They were grasshoppers, dancing the semester away while the few ants among us toiled steadily…

    The Content Strategist- 6 readers -
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